Skilled creative strategist with extensive experience working with agency partners, direct retail clients, broadcasters and record labels to design and execute innovative integrated solutions. Examines resources and capabilities in strategy formulation through competitive analysis, diversification, innovation and five forces framework for developing results. Currently enrolled in an MBA with Athabasca University

1. ROB JOHNST ON
Toronto, Ontario
RobJohnston71@gmail.com
416.908.8580
linkedin.com/in/robjohnstoncreative
Skilled creative strategist with extensive experience working with agency partners, direct retail clients,
broadcasters and record labels to design and execute innovative integrated solutions. Examines
resources and capabilities in strategy formulation through competitive analysis, diversification,
innovation and five forces framework for developing results. Currently enrolled in an MBA with
Athabasca University
CREATED STRATEGIES AND SOLUTIONS FOR
Corus Centre of Excellence: Creative Director and lead strategist for initiative to leverage internal
creative talent nationwide with clients and programmers. Identified strategy through organizational
opportunities, cross functional capabilities, resources and competencies. Successful in distributing
resources and talent for station rebranding, nationwide creative campaigns, and knowledge sharing
resulting in increased ratings, market share and advertising spending.
Labatt and Alexander Keith’s “Hold True” radio campaign: Involved envisioning, writing and
production of custom made vignette series tying Keith’s brand to radio format. Resulted in tight
association between station brand/music and beer brand, including higher spend by client.
Pistonhead Lager Kustom Kulture Show: upon launch of new brand in Canada, executed creative
strategy for weekly 15-minute radio series leveraging brand with bands and local events. Result was a
successful launch for the brand to the specified demographic as well as association with broadcaster.
Corus Radio’s Crystal Awards campaign: created and ran project designed to increase Corus
participation in nationwide radio awards. In first year of execution, Corus received the highest
percentage of wins amongst competing broadcasters including sweeping Radio Promotion Campaign
and Singles categories.
Cross Function Team Strategies: Participated in development of cross function team strategies for
successful implementation of Corus Feeds Kids nationwide charity initiative; radio role committee to
redefine job functions and resource capabilities; production of digital children’s book publishing
PROFESSIONAL EXPERIENCE
BRIXTON STRATEGIES / ROB JOHNSTONMEDIA 2011 – Present
Creative Strategist - Writer, Producer, Voice talent for advertisers and broadcasters
Independent consultant and strategist in creative services, sales and digital content for advertisers and
broadcasters.
Clients include but not limited to: Alan Cross/Ongoing History of New Music, Jeff Woods Radio, Universal
Music Canada, Harvey Brooker Weight Loss for Men, Humble and Fred Radio.Com, SiriusXMCanada/The
Verge; Social media lead and curator for 2016 Crystals Awards.

2. ROB JOHNSTON PAGE 2
CORUS ENTERTAINMENT 1995 - 2015
Creative Director - Centre of Excellence/Corus Radio Toronto (2011 - 2015)
Creative Director - Corus Radio Toronto (2002 - 2011)
Developed and managed strategy for company wide creative centre as well as top billing radio cluster.
Core functions included recruiting, hiring, developing, mentoring and managing an award winning team
of direct reports in writing, production and sound design for the Toronto market, plus influencing creative
direction and execution for multiple markets across the Canada.
CREATIV E ENGAGEM ENT :
 Worked directly with local and nationally known clients on conception, design and execution of
radio and social media advertising campaigns through copywriting and production resulting in
increased sales for clients and return business to the company.
 Negotiated client and agency production business with national clients resulting in newfound and
continuous revenue generation.
 Led workshops for retail clients on advertising strategies, copywriting, and innovation resulting in
client growth and retention.
 Developed advertising solutions directly with retail clients via leading one-on-one creative ideation
sessions
 Extensive experience in Business to Consumer and Business-to-Business segments.
 Negotiated divisional wide contracts with music suppliers resulting in cost savings and increased
material from suppliers.
 Oversaw state of the art production studio design and strategy for Corus Quay and directed
procurement of production systems for Ontario markets resulting in synergies between all markets
and better sharing of content and ideas.
 Lead and technical producer of nationally syndicated radio programming including album premiers,
artist interviews and the Ongoing History of New Music.
COLLABORATIV E RELATIONS :
 Influenced change with advertising agencies traffic departments to ensure process between
agencies and radio was efficient and effective resulting in a better workflow and understanding for
all parties.
 Selected to participate on multiple cross-functional teams resulting in improved efficiency of
divisional business structure and role management.
 Developed strategies for syndication of long form programming resulting in annual revenue
generation of $15K and growing.
 Developed interdepartmental workflow initiatives resulting in more efficient distribution of
responsibilities and allowing sales teams to focus on client growth and procurement.
 Extensive experience with collaboration between cross functional teams including working with
senior management and strategic planning.
 Creative representative on Role Mandate Committeewhose objective was to evaluate and redefine
all roles in the radio division resulting in better clarity of role and responsibility.
TRAINING AND DEVELOPM ENT :
 Liaised with senior management locally and in multiple markets on creative matters to foster a
culture of learning, knowledge sharing, training, motivating and mentoring.
 Initiated and developed annual creative, copywriting and production workshops for Ontario market
talent resulting in increased productivity at the local level through work sharing and proven ideas

3. ROB JOHNSTON PAGE 3
 Able to prioritize and manage advertising workflow in high pressure and fast paced environment as
well as understand brand identity and execution ensuring voice and tone adheres to objective.
 Innovated departmental structure, reassigned roles and process management resulting in more
efficient work patterns and minimization of errors through completeness and accuracy.
METALWORKS INSTITUTE 2015 - Present
Instructor - Broadcast Management
Instructing Music Business students through in class lectures and assignments on all aspects of
broadcasting industry operations including advertising, programming, new media and sales.
RYERSON UNIVERSITY 2000 - 2001
Instructor, School of Radio and Television Arts
Instructing first year students through in class lectures and assignments on all aspects of radio
programming and production.
EDUCATION & PROFESSIONAL DEVELOPMENT
Masters of Business Administration, Faculty of Business, Athabasca University, Current
Enrollment
Bachelor of Applied Arts, School of Radio and Television, Ryerson University, 1993
Performance Management; Brainstorming; Effective Presentations; Change Management; Conflict
Management; Leadership and Innovation, Corus U
Skills:
Talent Development, Mentoring, Microsoft Office, Keynote, Pages, Wide Orbit, Pro-Tools, MediaTouch;
Copy Writing, Technical Production, Voice Coaching
AWARDS & COMMITTEES
Corus Feeds Kids, Corporate Philanthropic Initiative; Project Development and Execution
Corus Presidents Award Winner; 2011 for “Accountability”, 2013 for “Teamwork”
Crystal Awards; Multi-time Finals judge and 2016 Committee member and Social Media lead
Participant 2013, 2014 NXNE “Put the Boot in it” Charity fundraisers
Volunteer coach; Cheery Beach Soccer Club U9 program, East York Hockey League novice division