Collaborating with ChatGPT to navigate the intricate world of B2B product design has truly been a game-changer for me. From the Product Definition to the Validation stage, my new AI assistant has proven invaluable in supporting me through the entire UX Design Process. It not only saved me (a lot of) time but also empowered me to delve deeper into design exploration. While I’m not a ‘prompts' expert, I'm excited to share my genuine exploration of this tool in the context of crafting a new feature for a B2B product. This document is especially focusing on the conversational aspect of our collaboration such as when it explained to me a technical concept with analogies or when I pushed it to brainstorm ideas and develop one. A small disclaimer before the UX research community chimes in. Let's acknowledge that AI has clear limits compared to traditional research involving real humans and that it is also the victim of its own biases. However, in a world where companies' UX maturity and the budget allocated to research might face constraints, ChatGPT seems to provide an appealing alternative.

1. Leveraging ChatGPT for
B2B Product Design
@rreydebarros 2023

2. 1. Product Definition
Define requirements

3. 1. Product Definition
Learn technical concepts

4. 2. Research
Define target audience

5. 2. Research
Competitive Analysis

6. 2. Research
Brainstorm new ideas

7. 3. Analysis
Define a persona

8. 3. Analysis
Test your feature with this persona

9. 3. Analysis
Create an empathy map for this persona

10. 3. Analysis
Find how to solve this persona’s pain points

11. 4. Design
Create a user flow

12. 4. Design
Generate UX ideas

13. 4. Design
Dig deeper into a generated idea

14. 4. Design
Get UI idea for your generated UX idea

15. 5. Validation
Find questions for User Survey

16. 5. Validation
Test your feature

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2023
Leveraging ChatGPT for B2B Product Design