Make More Money, Do Less Work.pptx

MAKE MORE MONEY, DO LESS WORK
(WITH AUTOMATION)
Presented by: Jeff Hebrink

WHAT’S ON TAP FOR TODAY
• Brief introduction on me
• Brief introduction to rezStream
• Top (Proven) automations that drive revenue
• Email Marketing
• Yield Management
• Booking abandonment
• Automated texts
• Session Recap
• Special Offer(s)
2
rezStream Better Lodging Simplified

A B O U T J E F F
H E B R I N K
rezStream
Better
Lodging
Simplified
• Over 15 years of experience working
small to medium independent properties.
• Born, raised, reside in Minnesota (Go
Vikings!)
• Enjoy spending time outdoors (in
the summer, if there is one)
• The more time on the golf course, the
better...
3

ABOUT
4
rezStream simplifies day-to-day operations and helps business
attract travelers with digital marketing, reservation software,
online booking engine, and web site design services
Since 2005 we’ve partnered with thousands of
small to medium sized independent lodging
properties in the US.
Our goal is to work WITH our customers to create
easier ways for them to manage their business
and improve their ability to increase revenue.
Small company of 24 caring and passionate
individuals and hospitality professionals.
View ourselves as an extension of your team.
Over 100 years of combined industry experience.
Suite of solutions focused on helping
independently-owned properties.
TEAM | CARE | KNOWLEDGE | PASSION | TRUST

A U T O M A T I O N
A N D
" T H E J O U R N E Y "
rezStream
Better
Lodging
Simplified

T O P ( P R O V E N ) S T R AT E G I E S T O
A U T O M AT E A N D M A K E M O R E $ $ $
rezStream
Better
Lodging
Simplified

E M A I L M A R K E T I N G
Before Send
• Build list
• Craft subject line
• Build content
• Define CTA’s
(Calls to action)
• Branding
Send
• Exclusion lists
• A/B Test subject
lines
• Verify emails
After Send
• Analyze
effectiveness
• Respect
Unsubscribes

E X A M P L E
M E T H O D S
Build your lists
Methods for growing your email subscribers
• Past guests
• During the online booking process, provide an option for guests to
subscribe to your email list.
• Place signup forms on your website for easy email subscription.
• At check-in, collect email addresses from guests who booked with
an OTA.
• Utilize blogging and lead magnets, such as guides, travel tips, and
local information, to entice guests to subscribe to your email list.
• Encourage guests to join your loyalty program, offering email
updates on loyalty-exclusive deals and benefits.
• Promote your email list through your social media channels.
• Run online contests or giveaways on your website or social media
platforms, requiring participants to subscribe to your email list to
enter.
• Verify that the email addresses were collected through opt-in
processes and not purchased or scraped lists.
• Analyze open rates, click-through rates, and conversion rates to
gauge subscriber interest and interaction.
• Avoid adding contacts without consent.
• Regularly clean and update the list to remove outdated or inactive
email addresses that could impact deliverability.
• Adhere to relevant email marketing regulations, such as CAN-
SPAM Act, to avoid legal issues and maintain a positive sender
reputation.

DESIGNING A SUCCESSFUL EMAIL
Subject Line
Ideas
• Keep subject lines short, around 30 characters.
• Try A/B testing!
• Create urgency with phrases like "Limited Time Offer" or
"Ending Soon."
• Implement personalization by including the recipient's name.
• Clearly convey the email's purpose to avoid misleading
subject lines.
• Avoid spam trigger words like "claim" or "win," or excessive
exclamation marks to prevent spam filters.
• Use emojis sparingly and relevantly for added visual appeal.
• Optimize for mobile devices.
• Pose thought-provoking questions.
• Use power words like "Discover," "Exclusive," or "New."

EMAIL MARKETING BENCHMARKS
rezStream Better Lodging Simplified 10
Deliverability
• 95% or higher delivery rate
• 3% or below bounce rate
• “Marked as spam” rate below .08%
Other metrics
• 39% or higher Open Rate
• 2.6% or higher Click Rate
• .26% or lower Unsubscribe Rate
Show me the money metrics
• Conversion rates
• # of bookings
• Return on Investment ($$ generated over costs)

RESULTS
• 12 email campaigns
• 70,458 emails sent
• 99.7% delivery rate
• 52.4% open rate
• 3.2% click rate
• 3,221 additional website visits
• 42 additional online bookings (excludes phone call bookings)
• $39,584 additional online booking revenue (excludes phone call booking revenue)
12
Cost Online
Bookings
Online
Revenue
ROI
$765 42 $39,584 5,074%

Y I E L D M A N A G E M E N T
What is “Yield Management”? Simply put, it’s
maximizing your revenue based on supply and
demand. Create rules around occupancy and
timeframe and system will adjust pricing
accordingly.
”Supply and demand”
1. Simple rules
2. Easy to implement
3. Easy to modify

Y I E L D
M A N A G E M E N T
rezStream
Better
Lodging
Simplified
Using the software - Common occupancy rules
• 3 months or more away, if occupancy is high (50-60% or more?),
raise rates by 15%
• 1-3 months, occupancy is high, raise rates by 10%
• Within 7 days, if occupancy is at or below 50% (40-50?), lower my
rates by 10%
Things to consider:
• How far in advance do people usually book your property?
• Are there any special events (concert, sporting event) nearby? Make
sure to price those days/weeks correctly to begin with.

B O O K I N G A B A N D O N M E N T C A M P A I G N S
What is Booking Abandonment?
When a guest adds a room/unit to their reservation
and get close to finishing but abandons the booking.
Campaign will send a series of emails to them
encouraging them to complete their booking.
Recapture guest interest
1. Low cost
2. Easy to implement (Set it and forget it)
3. Can do with our without special offer
4. Easy to see return

Around 75% of visitors that start to book a reservation will abandon it before completion.
16

T R I G G E R : U S E R A B A N D O N S O N L I N E B O O K I N G
20 min later: 1 day later: 3 days later:

“…At our boutique hotel, we occasionally encounter potential guests who show interest in booking a stay but leave our website without
completing the reservation. RezRecover has been a game-changer in addressing this issue and has more than justified its cost.”
“…RezRecover by RezStream has proven to be an indispensable tool for our hotel. It not only pays for itself every month but also significantly
enhances our revenue by converting potential guests who would have otherwise slipped through the cracks. With its impressive conversion
rates, flexible pricing, we highly recommend RezRecover to any hotelier looking to boost their bookings and revenue. It's a worthwhile
investment that truly delivers results.”
Steve Segner, Owner Operator, El Portal Sedona Hotel

A U T O M AT E D T E X T / E M A I L S
Improve Guest Experience, Improve revenue
1. Automated, yet personalized
2. Easy to implement
3. Create upsells
4. Ease of communication
5. Reputation management

A U T O M AT E D T E X T / E M A I L S
Example schedule:
• 2-5 days before arrival: Any waiver forms,
documents that are needed
• Morning of arrival: Welcome, reg card,
check-in process, upsells??
• Afternoon/evening of arrival: digital
guidebook, info on property, upsells?
• Morning after arrival: Any issues?
• Evening before departure or morning
of departure: Check-out process
• Afternoon of departure: Survey

GUEST EXPERIENCE
WITH SMS/TEXT
MORNING OF ARRIVAL
RegistrationCards
RegistrationCards

R E C A P. . .
rezStream
Better
Lodging
Simplified
• Investing in automation allows you to make more
money and do less work.
• It can take an “Investment” but ROI is key.
• Ability to track and compute time savings and/or
revenue generated is crucial.

CHECK OUT OUR
EDUCATION
CENTER
24
For upcoming and past webinars, industry
blogs, and downloadable resource guides.
www.rezStream.com/Education

WEBINAR SPECIAL OFFERS
25
Email marketing Promo (12/31)
• rezCampaigns:
• 50% off setup fee and 10% off yearly plan. (1 email/month/12
per year)
Booking Abandonment Promo (12/01)
• rezRecover:
• 30 day free trial
• Waived setup fee
• First month free and 10% off with annual plan.
Text/SMS Promo
• Guest Experience/Akia (12/31)
• $10 Starbucks or Amazon card for demo booked by 12/1
• Waived setup fee ($150)

THANK YOU
Please forward all questions
regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
26
Schedule a Demo at
rezstream.com

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