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Trendwatch May 2018
1. ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements -
Good causes
MAY 2018
presents
2. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
PLAYTEX x ZOÉ FELIX
«Playtex brand ambassador since 2014, Zoe Félix spends this season on the design
side imagining a line of underwear promising comfort and femininity. The French
actress explored two of the trends of the moment, the masculine-feminine and the
sporty chic, delivering her personal vision of an icon of the lingerie brand, the
Crusader Heart.»
Source : Pure Trend
3. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
IKEA x CHRIS STAMP
« Chris Stamp‘s collaborative collection with IKEA, SPÄNST, is set to arrive this
month. Integrating street culture in an fluid way, SPÄNST by Chris
Stamp for IKEA features the designer’s signature style: monochrome and minimalist
designs. For the first time, the swedish giant’s shelves will offer products like a
basketball hoop and a skateboard. as for furniture, and knowing that streetwear
collectors value their pieces, stamp has created a screened cabinet to better
showcase them. »
Source : DesignBoom
4. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
CÔME x MINORQUINES
« Côme and Minorquines team up this season, and create a pair of limited edition
sandals, never seen before. Minorquines revisits its model Avarca. The sandal seems
similar, a priori but we notice that it is velvet: super feminine and trendy! And then, it
combines perfectly with the heart pattern, the delicate lines and pastel colors ...
These shoes, it's a real ode to love and sweetness.And what better to represent
love than to show its duality? Separated or not, two choices are available to you. You
can choose a pair of white sandals and blue, or take a pair of two blue sandals.
Unmatched, they make us think of ying and yang, so different, but who associate so
well.»
Source : Biba
5. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
MODEL CO X KARL
LAGERFELD
«Karl Lagerfeld is no stranger to color cosmetics — he’s long used them to shade
his dreamy illustrations. Now the designer has teamed with Australian beauty
company ModelCo for his latest collaboration.
The Karl Lagerfeld + ModelCo limited-edition makeup line, with more than 50 units,
is set to launch globallyon May 14..»
Source : WWD
6. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
COS X DIA ART
FOUNDATION
«COS announced their latest collaboration that coincides with artist Dorothea
Rockburne’s recently-opened exhibition at the Dia:Beacon in upstate New York.
The London-based fashion brand is no stranger to taking inspiration from the art
world—you may recall their capsule collection inspired by abstract painter
Agnes Martin from October 2016—and for this collection COS has merged its
aesthetic with Rockburne’s artistic practices to create clothing and accessories that
are simple in appearance with a lot going on beneath the surface. »
Source : The KnowCulture
7. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
G-SHOCK X PORTER,
YOSHIDA & CO
«Japanese stalwart brands PORTER and G-SHOCK are partnering up once again,
following their brightly-hued orange take on the DW-6900, which dropped earlier
this year.
The duo has taken a completely different approach this time around, overhauling
the GMW-B5000 with full-metal specifications in a smoky, gunmetal style. The
GMW-B 5000 TFC-1 also comes with a black nylon carrying case, featuring
compartments built specificallyto house up to five different timepieces. The watch
and bag will be available to purchase April 27 at various PORTER stores in Japan. »
Source : Hypebeast
8. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
HEINEKEN X 20
INTERNATIONALARTISTS
« The brand called on 20 international artists living in France to present a unique
collection of 20 bottles. With the signature "Brewing is a wealth", Heineken
highlights the cultural diversityof the countries in which the brand is distributed.»
Source : CB News
9. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
CORONA X SUGARFINA
«For those unfamiliar, Sugarfina is one of the brands leading the charge for adults
with a sweet tooth and is continuing to build a market out of that aforementioned
cross-section, partnering with Corona for a new line of gummies.
Taking their inspirational cues from Cinco de Mayo celebrations, Corona and
Sugarfina have teamed up for the Sugarfina + The Light Cerveza collection.
“Introducing a refreshing pairing of crisp, cool flavors, just in time for summer,”
reads the official Sugarfina statement. “Our Sugarfina + The Light Cerveza collection
made in partnership with Corona Light includes everything you need to find a
beachside taste bud paradise. Sunshine and good vibes in a bite-sized gummy? We’ll
cheers to that.”
A non-alcoholicoffering, the Sugarfina x Corona collection is open to all audiences.
Specifically, consumers can count on the collaborative effort to bring them the “But
First, Cerveza” and “Here For a Good Lime” candies; the former is shaped like a
beer and takes its tastes from Corona Light, while the latter — fittingly— boasts a
pure lime flavor.»
Source : HYPEBEAST
10. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
ANDREA CREWS X SCHOTT
NYC
«For its current seasonal lineup, Andrea Crews is choosing to celebrate the socially-
conscious creativity of today’s youth, delivering pieces inspired by modern
streetwear’s awareness and activism. For the latest addition to that offering, the
brand sets its sights on collaborative efforts for a new line with Schott NYC.
For Andrea Crews and Schott NYC’s collaborative drop, the pairing aim for a range
of accessible outerwear pieces. The collection’s color palette draws from a variety
of tones, and the two brands have produced three jackets and two bombers
together. Rounding out the presentation: a tasteful blend of branding motifs from
both entities involved.»
Source : Hypebeast
11. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
ADIDAS X BAPE
« The adidas Dame 4 x BAPE showcased in three colorways, will first become
available at adidas’s 747 Warehouse two-dayevent in Los Angeles on February 16.
Gates open Fridaythe 16th at 2 p.m. and Saturday the 17th at noon.. The sneakers
will be highly limited..»
Source : High Snobiety
12. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
RIHANNA’S SAVAGE x
FENTY
«After Rihanna’s previous confirmation that her Fenty lingerie line, dubbed Savage x
Fenty, would be dropping soon, the time has finally come. Rihanna’s legion of loyal
fans can finally cop its debut drop.
The lookbook, which you can flip through above, stays true to her motto, “Savages
come in all shapes and sizes,” using a wide variety of models to highlight the lingerie
line’s inclusionarytheme. The singer previouslyused the line in an Instagram teaser
in late April, which you can view below. »
Source : High Snobiety
13. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
KYLIE JENNER X KRIS
JENNER
« When she was pregnant, Kylie Jenner had an idea: Why not do her
next collaboration with her mom, Kris Jenner?
“I actually made the whole thing and then presented it to my mom, and she
picked all the colors and all the names,” Kylie Jenner said. “I just had this idea of
how funny it would be for her to just take over the whole Kylie Cosmetics — we
reallydefined it in like,a day. It was so easy — she was so much fun to work with.”.»
Source : WWD
14. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
COACH X DISNEY
«The all-American fashion house partnered with the childhood-favorite studio on a
limited-edition capsule of accessories and ready-to-wear that takes the
preciousness out of princess moments with the Disneyx Coach: A Dark FairyTale
collection. »
Source : VOGUE
15. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
OPENING CEREMONY X
CROSBY STUDIOS
«When it comes to color, Harry Nuriev is no shrinking violet. The founder
of Crosby Studios, a Moscow-based interior design and architecture firm, is known
for a masterful use of the color wheel; see his tonally-robust Instagram accountand
tour his Brooklyn apartment, minimal in form, maximal in spirit. So it’s not too
surprising to see his latest project, a collaboration with Soho mainstay Opening
Ceremony, fully embracing the power of color. »
Source : Vogue
16. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
NIKELAB X MATTHEW M.
WILLIAMS
«Matthew M. Williams — the designer behind ALYX — has revealed a new
performance gear collection with Nike, mixing data influences with with his own
design ethos. For the capsule, Williams used computational design and analyzed
data regarding motion, heat and sweat zones to create the “future uniformof
training.” This collection purposefullyblurs the line between performance gear and
street-readyclothing, and comes in a city-ready palette of black, white, and more
black.»
Source : Hypebeast
17. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
NARS x ERDEM
« Nars Cosmetics and designer, Erdem Moralioglu, have launched their very first,
much-anticipated make-up collaboration entitled ‘Strange Flowers’. Having long
worked in partnership together backstage at his ready-to-wear fashion shows to
create the beauty looks that complement his collections, it’s now time for the make-
up to come forward to centre-stage.»
Source : Vogue
18. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
PAULA’S IBIZA x LOEWE
«Floweryflowing gowns, pop-colored silk scarf, revisited sneakers ... This summer,
the time for a capsule collection, Loewe joins forces with Paula's, the iconic brand
of Ibiza installed on the island for years 70. A non-stop trip to the BalearicIslands. »
Source : Vogue
19. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
ALEXANDRA COUSTEAU X
LUZ
«Lulled by the love of the oceans and carried by their preservation, Luz, the organic
cotton swimsuit brand and Alexandra Cousteau, the little girl of the famous
Commander, jump into the water and join forces to create a capsule collection
strong in message. Their credo? Make fashion a way to give a second life to waste
and other fishing nets that abound in the seabed. As a result, each brings its
expertise to create three azure bathing suits made from Econyl, a 100% recycled
(and recyclable) material made from plastics. Commander Cousteau's
granddaughter works to perpetuate the fight initiated by her grandfather. As she
explains, water is "the only thing that binds all people on the planet ... We must
work together to protect this resource, despite our differences. ".»
Source : Elle
20. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
HENNESSY x VHILS
« HennessyHouse continues its collaborations with contemporary artists. After the
artists Kaws, Shepard Fairey, Ryan McGinness and JonOne, it is Vhils who played
the design game of the carafe HennessyVery Special.»
Source : Les Echos
21. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
PENELOPE CRUZ x
SWAROVSKI
« Penelope Cruz debuted more than just her film Everybody Knows (Todos Los
Saben) at the Cannes FilmFestival's opening night on Tuesday.
The actress stepped onto the red carpet wearing two pieces from her new fine
jewelrycollection with Atelier Swarovski — matching earrings and a ring in white
18-karat fair trade gold set with Swarovski lab-created diamonds and lab-created
rubies. The collection served as an announcement of Atelier Swarovski’s decision to
create all of its pieces with responsiblysourced gold.
Cruz will launch the entire sustainable line during Paris Haute Couture Week in
July. The entire Atelier Swarovski by Penélope Cruz Fine JewelryCollection will be
available to order the same month.»
Source : WWD
22. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
VANS x LAZY OAF
« With Vans having recently launched a collaborative collection
with Spongebob Squarepants,and Lazy Oaf with Betty Boop,it only feels
natural for the two street-influenced lines to come together to celebrate their
like-minded playfulness.Joining forces for a head-to-toe women’s-only
capsule collection,the skate brand and London streetwear label’s shared
quirks and creativity makes them two peas in a pod for this Spring
collaboration.»
Source : JUICE
23. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
STAR WARS x BATA
HERITAGE
« Bata Heritage travels to the galaxy far, far away for the latest Spring/Summer
2018 capsule collection of Bata Bullets and Bata Tennis. Reflecting the legacy of
Bata, the collection exudes a retro feel of the original ‘Star Wars’ by George
Lucas..»
Source : JUICE
24. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
SÉZANE x FRESH
« Fresh is going French, at least with its first-ever fashion collaboration. The
New York City-based skin-care brand teamed up with Parisian designer, Sézane, for
a limited-edition line that oozes joie de vivre: Think a curated assortment of Fresh
products, a whimsical Sézane makeup bag to store them in, and a Sézane shirt that
is nothing short of très chic.
Aptly named "La Vie en Rose,"the Fresh x Sézane capsule collection is centered
around the aroma, color, and other sensorial properties of the flower. "Roses are
native to Grasse in the French Riviera — during the spring, you can walk down the
streets and smell their amazing aroma," Morgane Sézalory, Sézane founder,
tells Allure. "[When I think of roses] I think about the song La Vie En Rose by Edith
Piaf, which translates to Life in Rosy Hues."»
Source : Allure
25. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
LACOSTE x ROLAND
GARROS
« Historical partner of the Paris Grand Chelem, LACOSTE unveils its new co-
branded Roland-Garros collection to celebrate the 2018 edition of the
Internationals of France. The tennis spirit influences the style of this cloakroomfor
men, women and children who preach elegance in a relaxed atmosphere.»
Source : Sport Buzz Business
26. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
MCM x PUMA
« In honour of the iconic Suede sneaker’s 50th
anniversary, PUMA and MCM partnered up for a fresh monogrammed capsule
collection. Born in 1968 at the summer games in Mexico, the Suede transitioned
into an all-time essential over the years and in 1976, MCM’s Visetos canvas became
a symbol of fashion and creativity. Both the Suede and Visetos canvasses beam
significance to streetwise authenticity.
Now, MCM reinvents the Suede through a lens of contemporary appeal and luxury
to form a limited-edition selection of footwear and apparel. PUMA X MCM pays
homage to the beginnings of hip-hop, when the brands first became expressions of
the music culture and showcases the DIY spirit of this era.»
Source : Juice
27. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
MARIE-ANGE CASTA x
CALARENA
« Around their common origins - Corsica - and their personalities, Marie-Ange
Casta realized a swimwear collection, hand in hand, with Marie-Luce of Rocca Serra
and Sandrine Piergigli, the two sisters, creators of the brand Calarena. Inspired by
the underwear of the 90's and codes of the men's underwear, there are in this line
elasticbands and visible seams, which give a graphic side to the collection. The
models perfectly fit the silhouette, and are feminized by ruffles and a touch of
tulle. »
Source : Biba
28. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
STARCK x OLT BREWERY
« The French designer has partnered with the Olt Brewery, which works hops in
the Aubrac Valley, to launch its own foam. The latter has the distinction of using
Boraldes water and other spring waters of the regional mountains to make its
beers. For Starck, Olt produced an organic blond beer, which a selection of Parisian
restaurants have written on their menu.»
Source : La Dépêche
29. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
RIME ARODAKY X LUZ
COLLECTIONS
«The designer Rime Arodaky is known for her romantic and delicate wedding
dresses, and no longer presents Luz, the Parisienne swimwear specialists. When the
two houses decide to unite, it gives a capsule collection of swimwear with the 70's
look, hyper feminine. »
Source : BIBA
30. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
LEVI STRAUSS & CO X
KARLA WELSH X AMBER
VALLETA
«Founded in 1853, the Levi Strauss & Co. brand remains, even today, the
undisputed leader in blue jeans. A worldwide fame acquired largely thanks to the
success of its iconic 501. A basic pants in denim canvas, straight cut and scratched
with the famous "V" on the pockets. So, to celebrate its 145 candles as it should,
the American brand out the big game. She recruits the stylist Karla Welsh to
customize the 501 and give it a new youth in a capsule collection worn by the top
Amber Valleta. »
Source : Grazia
31. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
CONVERSE X MADEME X
LOURDES LEON
« The latest Converse x MadeMe collaboration by designer Erin Magee,
which stars a beaming Lourdes Leon,was born out of fate. Magee,whose
project, MadeMe,has become the unofficial streetwear brand for women,had
worn Converse sneakers as a teenager in the ’90s.Her love for the One Star
shoe was reignited only a short time before she began officially working with
Converse.“I found a pair [of Converse One Stars] on Etsy and they were
from maybe 1994,” she says. “I had been wearing them myself for a month or
two before Converse called me.” To put the MadeMe spin on the classic,
Magee chose four different colors and elevated fabrics, such as a thick
corduroy in highlighter yellow or a grass green suede,then stamped the
MadeMe logo on the rubber platform. »
Source : Vogue
32. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
KAPPA x MONTAIGNE
MARKET
« With FIFA World Cup fever building, 14 original soccer uniforms sporting the
iconic Omini logo of Italian sports brand Kappa — worn by a range of legendary
players since the brand opened the sports sponsorship market in Italy in 1978 —
are set to go on display at the relocated Montaigne Market store in Paris on May 7.
A gallery of archive images of players including Cristiano Ronaldo, Zinédine Zidane
and Gianluigi Buffon will illustrate the exhibition, with a spin-off capsule
collaboration with the retailer to go on sale through May 26. »
Source : WWD
33. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
MISSGUIDED x UMBRO
« Missguided and Umbro have more in common than you may think at first glance –
both of the British labels have distinctivelynorthern roots. Now, they’ve joined
forces for a capsule collection that celebrates the best of both brands that’s equal
parts sporty and fashion-forward.
The 33 piece capsule collections incorporates retro sportswear classics like tear-
away track pants, zipped jackets and oversized sweaters, all with logos aplenty,
alongside more fresh pieces, like the LBD with branded Umbro straps. The color
palette stays true to Umbro’s original aesthetic, with black, navy, red and white
prominent throughout but there’s also the introduction of Missguided’s hue of
choice – millennial pink.»
Source : Hypebae
34. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
ETAM x COQ SPORTIF
« Adopting a sportswear look is a very good idea but it should not be at the
expense of our femininity. The collaboration between Etam and Le Coq sportif
proves that it is quite possible to combine the two!These two French brands had
the idea to collaborate to offer women a piece that mixes two styles, the sporty
and our passion for the rose. Etam is known in the world of fashion for its soft and
sexy lingerie, but also for its clothing line dedicated to women. As for the Coq
sportif, it is the French sports brand able to challenge its foreign competitors by
offering trendy sneaker models..»
Source : PAULETTE
35. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
/NYDEN x JUSTINE SKYE
« Musical artist Justine Skye is the latest fashion icon to join H&M Group’s
Nyden.Her collection will presentclassic yet contemporary pieces influenced
by her personal style.
The Brooklyn-born singer and songwriter Justine Skye will co-create a
clothing collection thatwill launch from this autumn.»
Source : Fashion Network
36. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
#CAPSULE COLLECTIONS / LIMITED EDITIONS
CHRISTIAN LACROIX x
DESIGUAL
« Who says new season says renewal and Desigual is the perfect
incarnation.The Catalan brand with psyche and colored prints, invites the
time of a capsule collection Christian Lacroix,the greatcouturier who is
distinguished by its opulentand motley patterns. The two solar brands blend
their worlds and sign a detonating bath line in which geometric bikinis,light
kaftans and slender swimsuits are awash in vibrantcolors and folk prints.
With its evocative name "Exceptional",the limited edition collection offers only
100 pieces per creations,each imprinted with the artisanal touch of Desigual
and Haute Couture by Christian Lacroix.»
Source : Fashion Network
37. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
PAUL POGBA X ADIDAS
«After unveiling their first collection at colette and dropping “Season 2” of
the collaboration last year, adidas and Paul Pogba have linked up for another
joint release. The new capsule encompasses everything from apparel and
sneakers to football boots and even a signature ball, all coming in a color
palette of metallicsilver and burgundy. »
Source : Hypebeast
#CELEBRITY ENDORSEMENT
38. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
MONTBLANC X FAN BING BING
«Montblanc has a new global face in the way of Chinese actress and red
carpet darling Fan Bing Bing.
Following the launch of her own cosmetics line, Fan Beauty, in March, the “I
Am Not Madame Bovary” and “X-Men” franchise star is now fronting the
German high-end accessories brand.»
Source : WWD
#CELEBRITY ENDORSEMENT
39. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
L‘OREAL PARIS X ISABELLE
ADJANI
«Multi-Cesarized,awarded with two Palmes d'Or and twice nominated for
Oscars in the best actress category, Isabelle Adjani is now becoming a
spokesperson for L'Oréal Paris.The most French actress,"elegant,proud and
fiery" as described by L'Oreal Paris,joins the ranks of the beauty giant
alongside many other ambassadors.»
Source : Vanity Fair
#CELEBRITY ENDORSEMENT
40. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
L‘OREAL PARIS X LOUISE
BOURGOIN
«Two days before the opening of the Cannes Film Festival of which it is a
partner, the brand L'Oréal Paris unveils its new muse who is none other
than one of the talents of French cinema: Louise Bourgoin.»
Source : MadameLefigaro
#CELEBRITY ENDORSEMENT
41. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
L‘OREAL PARIS X AMBER HEARD
«It was announced that Amber Heard would be a new global spokesperson
for L'Oréal Paris, joining the ranks of icons including Julianne Moore, Camila
Cabello,and Eva Longoria.
“I feel like these women represent a voice, a power, a movement, an
opinion,” she told People about being in the company of powerhouse
women. For Heard, being a part of this global beauty brand isn’t just about
promoting it, but also about promoting an inspiring message for women
worldwide. “Over the years I’ve always thought to not just be an actor,” she
said in a statement announcing the partnership, “but to use my voice as a
platform for good to make the world a slightly, slightly better place and
empower women the best that I can.”.»
Source : Allure
#CELEBRITY ENDORSEMENT
42. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
MAGNUM X BELLA HADID
«After Kendall Jenner and Cara Delevingne, it's the turn of fashionable top
Bella Hadid to become the ambassador of the new Magnum campaign. And
surprise of size, it is alongside the designer Alexander Wang that the model
mischievouslyincites to « take the pleasure seriously».»
Source : Vogue
#CELEBRITY ENDORSEMENT
43. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
RASHIDA JONES X KITSUNÉ
«Rashida Jones takes the role of the very first ambassador of the Maison
Kitsuné brand.The actress,scriptwriter and producer will represent
the collection "Maison Kitsuné Parisien".
The first snapshot posted on Instagram shows Rashida Jones wearing an
elegant white shirt with a fox,the brand's famous emblem.
"Strong, thoughtful,talented and full of spirit,Rashida perfectlyembodies the
'Parisian' collection,"comments the brand. »
Source : JOURNAL DU LUXE
#CELEBRITY ENDORSEMENT
44. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ESTÉE LAUDER X GRACE
ELIZABETH
«Victoria’s Secret model Grace Elizabeth has been tapped by Estée Lauder
to be the newest face of the brand. Announced today, the model confirmed
to American Vogue her new position, a little in awe of the prestigious model
company she now keeps: previous faces of the brand include Carolyn
Murphy, Hilary Rhoda and currently, Kendall Jenner and Karlie Kloss. “When
you are a part of something, it just makes it that much sweeter—a group
effort,a collaboration,” she said of the news. »
Source : VOGUE
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45. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
GUCCI X TIPPI HEDREN
«Gucci is officiallya family brand — but the family is the Hedren-Johnsons.
At age 88, actress Tippi Hedren has landed a new fashion campaign for the
designer,having been named the new face of Gucci's timepieces and jewelry.
But while her granddaughter Dakota Johnson followed her to silver screen,
film icon Tippi is the one following in Dakota's footsteps as a Gucci
spokesmodel.»
Source : DAILYMAIL
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46. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
/NYDEN X JERÔME BOATENG
«Seeking to shake the codes of a classic clothing brand, the new brand of
Swedish group H&M is approaching a figure of international football
to create the event. Nyden announces that Bayern Munich defender Jérôme
Boateng will draw a collection of clothing for the spring of 2019. Regularly
cited as one of the most stylish players, the 29-year-old German and he is
followed by a strong community (5.2 million followers on Instagram). It is
this pool of fans that Nyden seeks to attract, who is relying on an e-
commerce distribution and unveiled its first models last month. »
Source : FASHION NETWORK
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47. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
TOMMY HILFIGER X HAILEY
BALDWIN AND WINNIE HARLOW
«Tommy Hilfiger has just revealed that models Hailey
Baldwin and Winnie Harlow are the new global brand ambassadors for the
label’s women’s Fall 2018 collection. Having walked for big names
like Coach, Fenty PUMA and more, the two have managed to create names
for themselves in the fashion industry, quickly becoming some of the most
sought-after models out there. Celebrating “icons of tomorrow” in the
worlds of fashion, art, music and entertainment, the Tommy Icons campaign is
fronted by the two stars. Joining the likes of Gigi Hadid, the two are joining
the family withTommy Hilfiger »
Source : Hypebae
#CELEBRITY ENDORSEMENT
48. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
NIVEA X MONICA BELLUCCI
«Monica Bellucci signs her comeback with an exclusive campaign for Nivea.
The new ultra-glamorous ambassador made the announcement herself on
her Instagram account: she will be the new face of Nivea Hyaluron Cellular
Filler products. Among this comprehensive range of anti-aging treatments, we
find an eye contour, a night serum, a firming cream ... Either, a line that
includes the essentials to take care of your skin in a targeted way, All day
long.»
Source : VOGUE
#CELEBRITY ENDORSEMENT
49. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
BIOTHERM X EMILY DIDONATO
« Biothermhas tapped Emily DiDonato as a new ambassador.
The IMG model, who is the former face of Giorgio Armani’s Acqua di Gioia
fragrance and has appeared several times in Sports Illustrated’s swimsuit
edition, will feature in advertisements for skin care based on Biotherm’s
patented Life Plankton ingredient.
She will join Candice Swanepoel and Christy Turlington-Burns, with whom
she has previously appeared in commercials for Maybelline, at the L’Oréal-
owned brand.»
Source : WWD
#CELEBRITY ENDORSEMENT
50. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
L‘OCCITANE X UNICEF
«The cosmetic brand from the south of France is committed to the fight
against childhood blindness alongside Unicef by offering a solidarity soap
made from shea milk whose 100% of the profits will be donated to the
cause. »
Source : Elle Canada
#GOOD CAUSES
51. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
PRIMARK X STONEWALL
«Primark has partnered with homosexual lobby group Stonewall to launch a
merchandise range featuring “Pride-ready goodies”.
The high street chain says that 20 per cent of sales from the new products
will be donated “directly to the charity itself”.
Primark is the latest retailer to prominently promote the LGBT agenda –
following in the footsteps ofTesco,River Island,and Topshop..»
Source : Grazia
#GOOD CAUSES
52. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
H&M X AJA & GUS KENWORTHY
«This year, UNIQLO is teaming with Les Secrets Ladurée, the gift line of the
well-known Parisian tea room and pastry chef Ladurée for the launch of its
UT (UNIQLO T-SHIRT) collection. From this partnership, the Japanese
ready-to-wear brand unveils t-shirts for girls and teenage girls, part of whose
proceeds will be donated to the United Nations Refugee Agency (UNHCR)
for the programof assistance to women and girls.refugee women..»
Source : CareNews
#GOOD CAUSES
53. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
EAST SIDE BURGERS X PETA
«East Side Burgers, iconic pioneer of veggie burger in Paris, celebrates PETA
this weekend by dedicating a delicious vegan burger to the association. The
small Parisian restaurant has created a new burger in honor of PETA and in
support of his work to defend all animals. The succulent realization contains
a slice of smoked tofu in a sesame bun with salad, onions, gherkins and
melted vegetable cheddar, all covered with their Big Smack sauce ...Yum!
Some of the recipes for each burger or Big Smack menu sold will be
donated to PETA. Attention: limited edition, this succulent achievement will
only be available on friday 1st and saturday 2nd june.»
Source : PETA
#GOOD CAUSES
54. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
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56. 19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
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https://www.sportbuzzbusiness.fr/les-tenues-lacoste-pour-roland-garros-2018-dont-celle-de-novak-djokovic.html
https://www.bibamagazine.fr/mode/shopping/marie-ange-casta-x-calarena-devoilent-de-superbes-maillots-de-bain-pile-pour-l-76977
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https://hypebae.com/2018/2/missguided-umbro-womens-capsule-collection
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http://www.paulette-magazine.com/fr/article/etam-x-le-coq-sportif-une-collab-pour-un-look-sportswear-ultra-feminin/7897
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https://hypebeast.com/2018/5/adidas-paul-pogba-season-3-collection
http://wwd.com/fashion-news/fashion-scoops/montblanc-fan-bing-bing-global-ambassador-1202660812/
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https://journalduluxe.fr/rashida-jones-visage-kitsune/
https://www.vogue.com.au/beauty/news/grace-elizabeth-has-been-tapped-as-este-lauders-newest-model-muse/news-
story/ad9d2d40e12c2c40b417be20ae7ce70f
http://www.dailymail.co.uk/femail/article-5732447/88-year-old-Tippi-Hedren-stars-new-Gucci-campaign-like-granddaughter-Dakota-Johnson.html
http://fr.fashionnetwork.com/news/Nyden-recrute-le-footballeur-Jerome-Boateng,978937.html
https://www.bibamagazine.fr/beaute/soins-visage-corps/monica-bellucci-est-la-nouvelle-egerie-nivea-76796
https://hypebae.com/2018/5/hailey-baldwin-winnie-harlow-tommy-hilfiger-global-ambassadors
http://wwd.com/fashion-news/fashion-scoops/exclusive-biotherm-taps-emily-didonato-as-brand-ambassador-1202677915/
https://www.vogue.com/article/lourdes-leon-converse-mademe-collaboration-erin-magee
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http://360.ch/tendances/43748-primark-et-hm-assaut-du-merchandising-gay/
https://www.pinknews.co.uk/2018/05/25/hm-pride-collection-gus-kenworthy-aja/
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