Trendwatch March 2019

TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
MARCH 2019

NIKE X INTER MILAN
After releasing a home kit marking the
anniversary back in September, Nike and Italian
football giant Inter Milan have celebrated 20 years of
their collaboration with a new release. The
commemorative new jersey is inspired by a number
of different iconic kits over the past two decades.
Both the front and back of the jersey pay tribute to
five different jerseys that hold significance to the
Inter Milan fanbase. The commemorative jersey will
be worn in the upcoming match against Inter’s fierce
local rival AC Milan. It will also be available to fans in
a classic stadium jersey format, as well as a match-
ready Vaporknit version that is limited to just 1,908
pieces, a nod to the year of Inter’s founding. The
20th anniversary Inter Milan x Nike jersey will
release via Nike.com on March 9.
https://hypebeast.com/2019/2/nike-inter-milan-anniversary-jersey

F.C. Real Bristol has announced a BAPE
collaboration in honor of BAPE’s 25th
and SOPHNET.’s 20th anniversaries. The
collaboration sees fictional football stars
wearing a heavily BAPE-branded selection
of jackets, T-shirts, hoodies, trousers,
shorts, and of course football kits, in a
promotional BAPE-themed video. Look for
the F.C. Real Bristol x BAPE “F.C.R.BAPE”
Spring/Summer 2019 collection to land
over at BAPE retailers, bape.com, SOPHNET.
locations, and soph.net come Saturday,
March 23. Prices range from ¥20,000 JPY
(approximately $180 USD) for the football
tops and shorts, while the Shark hoodie is
set at ¥31,000 JPY (approximately $278
USD) and practice jackets at ¥36,000 JPY
(approximately $323 USD).
https://hypebeast.com/2019/3/bape-f-c-real-bristol-spring-summer-2019-collection
FC REAL BRISTOL X BAPE

It’s been 12 years since the original
team up between streatwear
giant BAPE and DC Comics occurred,
resulting in an impressive lineup
featuring the comic book publisher’s
biggest characters including The Flash
and Wonder Woman. After a few
teasers shared yesterday via social
media, BAPE has finally unveiled the
full lineup. Interested fans will be able
to purchase the BAPE x DC Comics
collection March 30 at all BAPE
locations, bape.com and ZOZOTOWN.
Kid sizing will also be made available
at Baby Milo locations.
https://hypebeast.com/2019/3/bape-dc-comics-full-2019-collection
BAPE X DC COMICS

Clothing brand Fred Perry continually
demonstrates their position within
British music and subcultures. Now,
they’re back with a third collaborative
collection alongside musician Miles
Kane. For their third collaboration,
iconic styles within the brand's armory
have been adapted slim silhouettes and
clean lines. To mark the release of the
collection, Miles Kane performed
several intimate gigs across Fred Perry's
European stores, culminating with a
performance at Coal Drops Yard, King’s
Cross last week. Go to Fred Perry to
shop all of the latest products.
https://www.complex.com/style/2019/02/fred-perry-miles-kane-collection-3
FRED PERRY X MILES KANE

American clothing designer Jeremy Scott will
be making a visit to Toronto this month to
promote his exclusive new line of outerwear
and accessories in collaboration with London
Fog. The Jeremy Scott x London Fog
collaboration line will be available at The
Hudson's Bay's Queen Street and Yorkdale
locations beginning March 13th of this year.
Any customer that purchases an item from
Scott's limited edition collection will be offered
exclusive front-of-the-line access to the
promotional event on March 20th. Special
wristbands will be distributed on a first-come,
first-serve basis, according to a media release.
https://www.narcity.com/ca/on/toronto/news/moschinos-jeremy-scott-is-launching-a-collection-with-hudsons-bay-in-canada
JEREMY SCOTT X LONDON FOG X
HUDSON BAY

From her real name Julie Sariñana,
influencer Sincerely Jules has more than 5
million subscribers on her Instagram
account. It must be said that the beautiful
Julie has been active on social networks
since 2009, and has therefore formed a
large community in 10 years. After many
collaborations, this time it is the Australian
brand Billabong who announces having
created a complete collection with
Sincerely Jules. Julie Sariñana co-developed
this signature collection, around a mantra
that suits her well: "dream, believe and
achieve". Billabong's collection in
collaboration with Sincerely Jules will be
available at Galeries Lafayette, BHV and
Printemps stores. 45 € - 95 €
https://www.billabong.com/new-womens-sincerely-jules/
BILLABONG X SINCERELY JULES

The label Cult Gaia sets its suitcases in Brazil and
signs a collaboration, tinged with exoticism, with
the designer Adriana Degreas. Inspired by a certain
tropical surrealism, Adriana Degreas created a
collection for the beach, beachwear being her
signature collections, where the colorful and chic
Brazilian heritage meets the relaxed West Coast
that Jasmin Larian translates through her brand Cult
Gaia. Together, they unveiled a sun-kissed capsule
consisting of a line of bikinis and one-piece
swimsuits with exotic bird prints and tropical foliage
playing with transparency, but also couture dresses
and kimonos. A must-have, before the arrival of the
beautiful sunny days, the collection will be available
at the beginning of April on Matches Fashion then
in the shops of the brands and online.
https://www.vogue.fr/fashion/article/adriana-degreas-x-cult-gaia-the-collaboration-that-makes-us-more-impatient-for-summer
CULT GAIA X ADRIANA DEGREAS

Following up on the initial drop, more
collaborative Spring/Summer 2019 Junya
Watanabe and The North Face gear has
surfaced. A few new styles co-mingle with
familiar grails, including reworks of the
famed backpack-infused mountain parka.
The North Face’s Japanese stores are
currently receiving the collaborative
jackets, expect them to arrive stateside via
Dover Street Market outposts and stockists
like Farfetch shortly. Prices expected to be
as expensive as $4,000.
https://hypebeast.com/2019/2/junya-watanabe-man-the-north-face-ss19-outerwear-release
THE NORTH FACE X JUNYA
WATANABE

NOAH links with New York-based filmmaker Nicolas
Heller to honor a true downtown legend: Patrick Barr,
better known as Tiger Hood. Known for his twin loves
of street golf and photography, Tiger Hood’s legacy is
cemented with a pair of playful graphic T-shirts.
Heller’s recent documentary, Neighborhood Golf
Association, spotlights Tiger Hood’s decade on the
streets of New York. Hood has collected thousands of
shot-on-film images of NYC in the ’90s and ’00s,
preserving the memory of a city lost to time. Both
shirts will be available for $48 USD on March 2 at New
York’s Project Farmhouse, where NOAH and Heller will
host a screening of Neighborhood Golf Association.
They’ll also be releasing on March 7, Thursday
via NOAH’s website. 15% of the shirts’ proceeds will
be donated to the Henry Street Settlement and the
rest will benefit Tiger Hood himself.
https://hypebeast.com/2019/3/noah-tiger-hood-neighborhood-golf-association-tee-shirt-collab
NOAH X TIGER HOOD

THE NEW ORDER magazine is celebrating its
10th anniversary and 20th issue with a list
of collaborations dropping exclusively
at Dover Street Market London and Ginza.
The star-studded lineup
includes TAKAHIROMIYASHITATheSoloist,
Viberg, Porter Yoshida, Levi’s Made and
Crafted, Native Sons, Sasquatchfabrix.,
TOGA, Man-Tle and Black Weirdos. The
collaborations see everything
from Takahiro-designed T-shirts and
sweaters to Porter Yoshida tie-die bags
and Viberg shoes. The collection is available
from Dover Street Market
London and Ginza , as well as the Porta
Yoshida Omotesando Store and TNO
online to browse the collection.
https://hypebeast.com/2019/3/the-new-order-magazine-dover-street-market-collaborations-porter-levis-
thesoloist
THE NEW ORDER X ARTIST
COLLABORATIONS

Uniqlo released its new spring/summer collection
with JW Anderson, the designer behind one of
London’s most innovative labels. Known for relaxed,
unisex ready-to-wear, JW Anderson won both
Menswear Brand of the Year and Womenswear Brand
of the Year from the British Fashion Council in 2015.
The collection is available online and in stores, and
prices range from $10 to $150.
https://www.thecut.com/2019/03/shop-jw-andersons-collaboration-with-uniqlo-now.html
UNIQLO X JW ANDERSON

Wedding dressmaker Elise Hameau has
teamed up with Lisa Gachet, founder of
Make My Lemonade, for a timeless,
feminine wedding capsule. Called
"Collection 4EVER", the capsule consists
of seven pieces "Made in Paris" made
from natural materials. Proposed in "very
limited" edition, as specified by the two
brands in a press release, the collection
will be available from March 30th in the
Make My Lemonade store and on its e-
shop. Price: between 69 € and 250 €.
https://www.ladepeche.fr/2019/03/17/make-my-lemonade-x-elise-hameau-la-collab-qui-donne-envie-de-dire-oui,8073854.php
ELISE HAMEAU X MAKE MY
LEMONADE

To launch its first-ever Australian
chapter store, clothing and
accessory store Stüssy is teaming up
with local retailer Supply for a
limited edition capsule collection.
Commemorating Supply’s dedicated
partnership with the American
streetwear stalwart, the
collaborative release serves up a
variety of co-branded graphics. The
collection hits Stüssy Australia’s
chapter store on March 22; it also
drops via Supply’s website and
physical outpost — located next
door to the new chapter store — in
Darlinghurst.
https://hypebeast.com/2019/3/stussy-sydney-chapter-store-open-supply-collab
STUSSY X SUPPLY

One month after serving up the first drop of
its Spring/Summer 2019
collection, NEIGHBORHOOD teams up with
the recently-launched Playboy White
Label for a new collaborative lineup. Pricing
starts at $39 USD for the sock set and ends
at $99 USD for the “Playboy x
Neighborhood Fury” hoodie. Sold
on official Playboy White Label website.
NEIGHORBHOOD is also planning to release
a similar line for its Japan locations.
https://www.playboywhitelabel.com/products/playboy-x-neighborhood-fury-hoodie
NEIGHBORHOOD X PLAYBOY WHITE
LABEL

The KITH brand seems to be growing into a
collaboration conglomerate, now partnering with
beauty mega-brand, Estée Lauder. Consisting of
luxury skincare staples inherent to the Estée
Lauder brand with a line-up of five of their best-
sellers curated in the collection, with minimalistic
packaging designThe sophistication of Estée
Lauder met with the hype-generating brand is a
unique partnership bridging two very different
worlds of streetwear and skincare. In a world
cluttered with pop-ups, collaborations, and drops,
the KITH x Estée Lauder collaboration allows two
opposite aesthetics to intertwine in order to
create a sleek new look for a timeless classic. The
Kith x Estée Lauder Collection is priced at $145.00
and is available in stores and online now.
https://www.crfashionbook.com/beauty/a26763865/kith-estee-lauder-collaboration/
KITH X ESTEE LAUDER

Fred Perry is taking inspiration from Jamaica
for its latest Spring/Summer 2019 capsule
collection with the help of Art Comes First.
The design duo celebrates its love of record
sleeves in a four-piece capsule that draws
inspiration from the Caribbean, taking to
Jamaica in an editorial that sees members of
the record shop Rockers International model
the collaboration. The collection’s theme run
further than just the design, with each polo
shirt packaged in a record sleeve inspired by
ska, reggae and rocksteady music, each
designed by Art Comes First. The collection is
available online and in stores from March 28
globally. Prices range from £55 - £110.
https://www.fredperry.com/men/art-comes-first
FRED PERRY X ART COMES FIRST

Originally unveiled at sacai‘s Fall/Winter 2019
runway show in Paris, the Japanese label
and Beats by Dre have recently come together
once again to officially unveil their
collaboration. The team-up draws inspiration
from artisanal jewelry and juxtaposes it with
the technological utility of the headphones
with customizable beads. When not in use, the
magnetic sides of the buds allow the fashion-
focused tech to be worn as a
necklace. Building on the individuality
associated with music, the designer Chitose
Abetransformed the BeatsX headphones into
deeply personal accessories with the
collaboration. Priced at $150 USD, the sacai x
Beats By Dre BeatsX collaboration is set to
release March 4 at apple.com.
https://hypebeast.com/2019/2/sacai-beats-by-dre-beatsx-release-date-announcement
SACAI X BEATS BY DRE

Universal Music UK’s in-house creative
agency Globe and The Chemical Brothers
have teamed up on a brand partnership
with Formula 1, in what the division is
calling one of its “biggest collaborations to
date.” The partnership, managed by Globe,
saw The Chemical Brothers create a three
second track called WGTT15000BPM F1
NEEEUM MIX, which will be used as the
sport’s “new global sonic identity.”
https://www.musicbusinessworldwide.com/universal-music-uks-globe-and-the-chemical-brothers-team-up-on-formula-1-brand-
partnership/
THE CHEMICAL BROTHERS X
FORMULA 1

Available at Sephora on March 2nd, 29
year old YouTube star Sananas shared a
new photo on her Instagram account
where she proudly unveiled the fruit of
her collaboration with OPI: the new OPI x
Sananas limited edition kit. Sananas had
the chance to rename the polish and
work with the O.P.I teams. on the
creation of a small reusable pouch which
contains the famous kit
https://www.public.fr/News/Sananas-x-O-P-I-decouvrez-le-suprenant-nom-du-kit-lance-par-la-celebre-youtubeuse-1601504
OPI X SANANAS

California fashion brand Ron Herman has
a new G-Shock collaboration watch
coming to Japan. Continuing the
company’s trend of using surfing-inspired
G-LIDE models as a base, the 2019
release is a G-Shock G-LIDE GWX-5700
featuring Tough Solar, Multi-Band 6, and a
tide and moon graph. The watch has a
light blue bezel and bands with white
lettering, a white band keeper, and a Ron
Herman logo on the upper face and case
back. The Ron Herman x G-Shock GWX-
5700 will be released on 16 March 2019
with a retail price of ¥29,000 JPY plus tax.
https://www.g-central.com/ron-herman-x-g-shock-gwx-5700-collaboration-for-2019/
RON HERMAN X G-SHOCK

Veteran interior designer Nicole Fuller is no
stranger when it comes to collaborations.
But while her previous ventures have often
focused on furniture, Fuller and heritage
stationery house Dempsey & Carroll are
now teaming up for a colorful line of ten
correspondence cards and hand-lined
envelopes.
https://www.architecturaldigest.com/story/nicole-fuller-dempsey-and-carroll-create-colorful-stationery-collection
NICOLE FULLER X DEMPSEY &
CARROLL

Created for summer 2019, the collaboration
includes highly saturated patterns and prints
that evoke the jovial, carefree spirit of the
season. Shooting in Florida, Gretchen Clark,
the Senior Vice President of Creative for
Pottery Barn Brands, explains that they were
inspired by Pulitzer's beach lifestyle. Imagine
the bright and colorful prints and
patterns Lilly Pulitzer is known for paired with
the timeless styles of Pottery Barn bedding,
furniture, and décor. Pottery Barn, Pottery
Barn Kids, and PBteen recently announced a
new collection with iconic resort wear
brand Lilly Pulitzer, which happens to be
celebrating its 60th anniversary this year. Be
sure to check out the collaboration at Pottery
Barn when it drops March 15.
https://www.mydomaine.co.uk/pottery-barn-lilly-pulitzer-collaboration
LILLY PULITZER X POTTERY BARN

Mystic makeup dreams are coming true
with latina Bri Luna aka The HoodWitch’s latest
partnership with the cult-crave
brand Smashbox. Known for her spiritual
guidance on social media, the beauty bruja is
blessing us with a cosmetic collection. Get
ready because the crystalized-inspired makeup
selections are available March 6. The
HoodWitch’s success has been inspired
by curanderas, who are healers who use folk
remedies and wise women in her neighborhood
botanicas. According to her website, the
mystical mogul has always believed her purpose
in this life was to share, uplift, support and
spread love to the world around her. Sparked by
her online shop and services, the collection
includes 16 products. Shop the full collection
at Smashbox or UltaBeauty.
https://latinawatch.com/the-hoodwitchs-smashbox-collaboration-is-beauty-brujas-dream/
HOODWITCH X SMASHBOX

Top spa brand Elemis is launching a fab
skincare gift set with leading London
fashion brand RIXO who dress the likes of
Laura Whitmore, Holly Willoughby and
Edith Bowman. The ELEMIS x RIXO Beauty
Edit will get you looking and feeling
gorgeous for Spring 2019. Featuring 4
radiance-restoring bestsellers and an on-
trend Love Heart print scrunchie, the
Limited Edition gift set makes the perfect
gift for skincare and fashion lovers. The
ELEMIS x RIXO Beauty Edit goes on sale on
www.elemis.com on March 15th priced at
€81.50.
https://evoke.ie/2019/03/12/style/beauty-buzz/beauty-top-spa-brand-fashion-line
ELEMIS X RIXO

MAC Cosmetics latest collection is a limited-
edition line with the creative street-artist eL-
Seed. Art imitates life in this collaboration, as
soulful Arabic design and street art, meet
warm neutral shades of makeup. This
collection is set to launch exclusively in the
Middle East, before dropping to the rest of the
world. Emirates Woman got the opportunity to
preview the collection before its release, and
interview eL-Seed and MAC’s Senior Artist
Mariam Khairallah to know more about the
creative process and what went into brining
this line to life. You can shop the MAC
Cosmetics x eL Seed limited-edition collection
starting March 20 at maccosmetics.ae and
select MAC Cosmetics stores.
http://emirateswoman.com/mac-el-seed/
MAC COSMETICS X EL-SEED

The Italian brand Supreme was founded
by Massimo Osti in 1982 as a sportswear
brand with a focus on practicality over
aesthetics, taking a cult fashion following
of its own. Slipping out of favor for a
decade, Stone Island has gained a second
wave of popularity thanks to online
vintage stores like Wavy Garms, where
heritage outerwear brands such as North
Face and Champion have gained
incremental trendiness. The new
collection is a fresh take on practical
pieces, with water and wind resistant
jackets reimagined in post box Supreme
red with a vinyl finish. The collection goes
on sale in Supreme stores worldwide on
March 14 and online on March 16.
https://www.standard.co.uk/lifestyle/esmagazine/supreme-stone-island-collaboration-
a4088491.html
SUPREME X STONE ISLAND

The famous German brand of luxury
ready-to-wear Hugo Boss and Porsche
have just announced their partnership
for the year 2019. The collaboration
between the two luxury brands will first
give birth to a first capsule collection
named Porsche x BOSS, for Father's Day.
The clothes resulting from this union will
be black and red, out of respect towards
the color codes of the respective marks,
with materials in technical nylon, or
even sneakers in calfskin. This line of
ready-to-wear can be found in virtual or
physical store from March 2019 for
prices between 200 and 300 euros.
http://www.mensup.fr/mode-homme/porsche-x-boss-toutes-les-photos-de-la-nouvelle-marque-de-pret-a-porter-pretaporter-183732
PORSCHE X BOSS

PUMA and Porsche Design — the fashion subsidiary
of the legendary carmaker — unveiled their first
collaborative collection at a launch event in
Berlin. At the heart of the collaboration is a
collection of 24/7-style items is built to move with
the wearer no matter what’s he’s doing. All told, it
took about 18 months from initial contact to the
unveiling on the first collaborative collection—a
remarkably short turnaround considering the size of
the companies at play. That means elements like
Puma’s proprietary technologies, from cushioning
technologies like NRGY beads in footwear to the
brand’s signature EvoKnit textile on standout pieces
like an asymmetrical-zip hoodie finished with fully
taped seams. Porsche Design x PUMA SS19 drops
globally today, March 1 in Porsche Design stores
and online, as well as online at Puma.com. Prices
from about 85 euros – 2000 euros.
https://www.esquire.com/style/mens-fashion/a26802488/porsche-design-puma-collaboration-
collection/
PUMA X PORSCHE

Target is getting ready to show off its
preppy side. This week, the Minneapolis-
based retail giant announced a
collaboration with Vineyard Vines. The
collection, designed with “the ultimate
summer gathering” in mind, will include
more than 300 items ranging from home
and outdoor goods to items for pets to
apparel, accessories, and swimwear for the
family. Products will range in price between
$2 and $120, but most will retail for less
than $35. The collection will be available at
Target stores and online between May 18
and July 13, or while supplies last.
https://www.instyle.com/fashion/clothing/target-vineyard-vines
TARGET X VINEYARD VINES

Sustainable Japanese streetwear brand
Hanger is making its first foray into
menswear, via an exclusive collaboration
with retailer Urban Outfitters. Hanger was
founded in 2013 by Claire Yukira Davis and
creates directional womenswear clothing.
Originally focusing on latex styles in bold,
bright colours, the brand now incorporates
more traditional fabrics into its collections.
The collaboration launches in March online
and in six Urban Outfitters stores in the UK.
Retail prices for the collection range from
£39 for T-shirts to £320 for a jacket.
https://www.drapersonline.com/news/first-look-hanger-debuts-menswear-with-urban-outfitters-collaboration/7035002.article
HANGER X URBAN OUTFITTERS

Colorful Japanese contemporary artist
Takashi Murakami teamed with Japanese
retailer Cherry Fukuoka on a limited
release, encompassing streetwear staples
marked by vibrant graphics. He also
designed 3D-animated visuals for a Billie
Eilish music video earlier this week! The
Takashi Murakami x Cherry Fukuoka
collection is available now at Cherry
Fukuoka’s website and in-store. Styles are
priced at ¥500 JPY (approximately $5
USD) for the sticker, ¥12,800 JPY (approx.
$116 USD) for the shirt and ¥19,800 JPY
(approx. $180 USD) for the hoodie.
https://hypebeast.com/2019/3/takashi-murakami-cherry-fukuoka-collaboration
TAKASHI MURAKAMI X CHERRY
FUKUOKA

The National Basketball League (NBL) in
collaboration with apparel brand, First Ever,
has officially unveiled the new team jerseys
for the 2018-19 Hungry Jack’s NBL Season.
The launch in Sydney was attended by
players from each of the eight NBL teams,
including the Sydney Kings’ Andrew Bogut,
Melbourne United’s Chris Goulding,
Adelaide 36ers’ Nathan Sobey and Damian
Martin from the Perth Wildcats. Today also
marked the launch of the first Official NBL
Store presented by First Ever, a one stop
location for the new NBL fan jerseys, shorts
and street wear range.
https://www.nbl.com.au/news/article/nbl-x-first-ever-collaboration-launches
NBL X FIRST EVER

Outdoor specialist The North Face has
teamed up with British designer
Christopher Raeburn to create a
collection of eco-friendly accessories.
Available in a limited edition, they can be
found in stores and online at
www.thenorthface.co.uk and
www.raeburndesign.co.uk. The three
items feature the bright color along with
the now-ubiquitous Raeburn slogan:
"Remade, Reduced, Recycled, Raeburn.”
The collection of bags "Raemade from old
tents" is now on sale in limited edition
from prices between £80 (€90) to £135
(€150) depending on the model chosen.
https://ww.fashionnetwork.com/news/The-North-Face-and-Raeburn-team-up-to-create-compact-eco-friendly-bags,1083343.html#.XJzWFutKgb0
THE NORTH FACE X RAEBURN

Cadbury Creme Egg has partnered with some of
the UK’s biggest brands to launch a takeover of
out-of-home sites around London’s Waterloo
Station, developed in partnership with creative
agency ELVIS. Take part in a real-time ‘Easter egg’
hunt over the next two weeks! Creme Eggs will be
hidden in ads from major brands including Heinz,
Google, Honda, Knorr, Tesco, LADBible and
Benefit Cosmetics, across 16 OOH Waterloo sites.
The sites feature a mix of Cadbury Creme Egg
branding, cheeky clues, and partner ads, with the
hunt offering passers-by the chance to win the
elusive limited-edition White Cadbury Creme Egg
– and a potential £10,000. There are 1,000 White
Cadbury Creme Eggs and 30,000 classic Cadbury
Creme Eggs up for grabs this season.
https://www.promomarketing.info/cadbury-creme-egg-hacks-uks-biggest-brands-real-time-easter-egg-hunt-around-
waterloo-statio/
CADBURY X MANY BRAND
PARTNERSHIPS

PUMA and Istanbul-based luxury
streetwear label Les Benjamins have
come together to showcase Istanbul’s
rich culture in their first-ever
collaborative collection. The East
meets West Les Benjamins x PUMA
collection drops on puma.com, PUMA
stores and select retailers worldwide
April 6, prices TBC.
https://hypebeast.com/2019/3/puma-les-bejamins-ss19-collection
PUMA X LES BENJAMINS

Building on the success of their first
collaboration in 2017, The Kooples and
Puma are teaming up again to create the
ideal sportstyle wardrobe that will take
you from studio to the street. This
limited-edition 30-piece capsule
collection of men's and women's apparel
and accessories features cropped and
boxy t-shirts, hoodies, Coach and
Bomber jackets, as well as Puma
branded tracksuits. Prices from $35 -
$200, available online on the official
Puma’s estore.
https://us.puma.com/en/us/explore/select/shop-all/puma-x-the-kooples
THE KOOPLES X PUMA

Sue - an artist and designer based in New York
City - developed a streetwear collection that
related to her iconic aesthetic and that
resonates with the sport giant’s ideal of
pushing the boundary, both artistically and
technically. Following the modernized look of
Puma’s classic Cali and Nova styles, Sue
transformed these sneakers into powerful
features of design that harbor an edgy yet
playful fashion appeal which are two
perquisites for a standout collaboration. The
PUMA X SUE TSAI collaboration will be
available on 16 March 2019 at PUMA SELECT,
X-Trend, Superbalist and Madaiza from 16
March 2019.
https://www.elle.co.za/the-collaboration-were-obsessed-over-puma-x-sue-tsai
PUMA X SUE TSAI

The National Basketball Association (NBA) and
PUMA today announced a new multiyear
partnership that will make the international sports
brand an official marketing partner of the NBA. As
PUMA makes its way back into the basketball
landscape, the collaboration fosters a relationship
that will continue to accelerate the growth of
PUMA Hoops within the sport. Through this
partnership, PUMA will now be able to feature
athletes in their respective NBA uniforms and team
logos. Additionally, the brand will be able to curate
authentic and original content that will allow better
story telling of the company and their athletes.
PUMA plans to roll out more variations of
basketball sneakers throughout 2019.
https://news4sanantonio.com/sports/spurs-zone/nba-announces-partnership-with-puma
NBA X PUMA

PUMA‘s next collaborative release comes in
the form of a gleaming CELL Venom model.
Dubbed “Radiant Venom,” the silhouette is
tweaked by Berlin’s Overkilland inspired by
conspiracy theories surrounding Y2K. The
retailer shares the fictional tale of Berlin’s
aftermath following a computer failure on
New Year’s Eve which led to all nuclear
missiles being launched on the planet and
skipping ahead to the year 19100. The
Overkill PUMA CELL Venom “Radiant
Venom” will release in-store and online on
March 29 for approximately $160 USD.
https://hypebeast.com/2019/3/overkill-puma-cell-venom-release-date
PUMA X OVERKILL

Puma and Polaroid partnered up to
launch one of the best branded
sneaker collaboration of 2019. Two
models are available: RS-0 and Rs-100,
which celebrate the color spectrum
that made Polaroid one of the most
famous photography brand of the
1980’s. The Polaroid RS-0 will cost
$120, while the Rs-100 costs just
under $100. Both sneakers are
available online at Puma.com and
other retailers.
https://wersm.com/polaroid-and-puma-partner-up-for-a-fantastic-sneaker-collaboration/
PUMA X POLARIOD

Concluding months of teasing, the
collaborative range features
contemporary takes on popular
everyday staples including t-shirts,
sweatshirts and pants as well as
accessory pieces covered in graphics
and crafted from premium
fabrics. Expected to drop March 22.
https://pausemag.co.uk/2019/03/aap-nast-converse-unveil-long-awaited-collaboration/
A$AP NAST X CONVERSE

Nike and European retailer size? is
celebrating Air Max Day 2019 with an Air
Max Light collaboration. Hinted to
encompass a suede grey and orange
colorway, the footwear giant’s recent
fixation on the cosmos manifests
evidently on the upcoming pair—
particularly on the upside-down Nike Air
heel branding for that zero gravity touch.
the size?’s Air Max Light iteration will be
dropping exclusively on the size?previews
app and its physical stores.
https://hypebeast.com/2019/3/size-x-nike-air-max-light-collab-for-air-max-day-teaser
SIZE? X NIKE

With new Nike SFB Mountain
collaborations poised to release
soon, UNDERCOVER has given a first look at its
latest release with Converse. The collaborative
pack sees the classic Converse Chuck
70 reworked into two colorways — off-white or
black — both of which feature a double lacing
system and a zip fastening up the middle of the
upper. Expect the collaboration to hit retailers
including HBX on March 16, for about $180
each.
https://hypebeast.com/2019/3/converse-undercover-the-new-warriors-shoe-info
NIKE X UNDERCOVER

Nike will partner with the League of
Legends Pro League (LPL) to become the
official apparel and footwear partner of the
league. Based in China, the LPL is one of the
13 Premier Regional Leagues that qualify
teams for major global events like the
upcoming Mid-Season Invitational and the
League of Legends World Championship.
Starting this year, Nike will provide apparel
and footwear for all 16 teams of the LPL. As
part of the agreement, Nike will continue to
explore new ways to serve esport athletes
through research and customized physical
training programs. LPL athletes will be
equipped with an all-new team kit ahead of
the 2019 World Championships. LPL fans
also will be able to get in on the action with
a full range of new fan gear.
https://nexus.leagueoflegends.com/en-us/2019/02/nike-joins-lol-esports-as-the-official-a/
NIKE X LEAGUE OF LEGENDS

Opening Ceremony is well-known for offbeat,
exciting collaborations, but March 3rd saw the
drop of a collaboration resulting in Van’s
classic OG Old Skool LX sneaker and dunked it
in glitter. Available on Opening Ceremony’s
website, for between 30 – 63 euros.
http://officemagazine.net/omfg-opening-ceremony-x-vans-collaboration
VANS X OPENING CEREMONY

The Original Argyle meets the
Original Smiley® in the new
Spring/Summer 2019 collaboration.
Socks sold from 15 – 17 euros on the
official website of Burlington now.
https://www.burlington.de/cy_en/story/smiley
BURLINGTON X SMILEY

Boston-based brands Saucony and
Dunkin' are at it again, teaming up to
release an all-new collaboration for
Boston's biggest race, the Saucony x
Dunkin' Kinvara 10. It will be exclusively
available beginning March 21 at
saucony.com, and at the following
Marathon Sports stores: Boston,
Brookline, Cambridge, Wellesley and
marathonsports.com at $120. The
sneaker will be produced in men's sizes
7-13, 14 and 15, and women's sizes 5-
12. And, for this year, Dunkin' and
Saucony have some sweet news for
your favorite munchkins, as a kids'
edition will also be available in Big Kids'
sizes 10.5 - 6 at $65 on saucony.com.
https://www.barrons.com/articles/boeing-shares-drop-as-more-bad-news-arrives-51552932463
DUNKIN‘ X SAUCONY

After leaks emerged back in February followed
by official confirmation earlier this
week, Supreme and Nike‘s latest collaboration
now gets a closer look. Dropping in two colors,
the Air Tailwind IV is wrapped in an upper
constructed from bouclé and suede, complete
with iridescent piping. The Supreme x Nike Air
Tailwind IV has already released in London and
Paris, and is set to hit the New York locations
and web store at 11AM EST. The capsule will
then release in Japan on March 23.
https://hypebeast.com/2019/3/supreme-nike-air-tailwind-iv-closer-look
SUPREME X NIKE

Following in the footsteps of the first-ever
collaboration between Skechers and long-
running anime series One Piece at the beginning
of last year, the two brands have once again
teamed up – this time taking on the new
Skechers D’Lites 3.0 in a range of Grand Line-
appropriate designs for men and women. The
series will be released in the US this month and
in Europe starting in May onwards,
available online, in Skechers Stores and also
select premium stores.
https://hypebeast.com/2019/3/skechers-one-piece-d-lites-3-sneaker
SKETCHERS X ONE PEICE

Ronnie Fieg recently teased his spin on
the adidas Consortium FeetYouWear
Salvation 97, and now, the KITH founder has
blessed us with another colorway and an
official release date of March 18. Seen
alongside the aforementioned “White/Tennis
Green/Fluorescent Yellow” S-97 is a pair of
“White/Burgundy/Peach” sneakers,
constructed from mesh and leather panelling.
The pair stems from the 1997 adidas EQT line
that celebrated the Three Stripes’ FYW
technology, replicated in today’s
slimline version of the OG silhouette.
https://hypebeast.com/2019/3/ronnie-fieg-adidas-salvation-97-feet-you-wear-release-date
ADIDAS X RONNIE FIEG

UK-based retailer END. has collaborated
with adidas Consortium for a new take on the
trail running-inspired Terrex Agravic XT
silhouette. The stand-out feature of the sneaker
is its heat-reactive properties, with
“Thermochromic” color-changing technology
featuring on the silhouette’s upper. This
technology means that the shoe’s color will
move from a stealthy black to a fire-inspired
shade of red when the wearer’s foot gets
warmed up. You can enter a draw now for the
END. x adidas Consortium Terrex Agravic XT,
which is due to close on March 23. The sneaker
is priced at $225 USD.
https://hypebeast.com/2019/3/end-adidas-consortium-terrex-agravic-xt-thermochromic
END X ADIDAS

Following FILA’s revival of the classic shoe,
the Mindblower recently received a revamp
courtesy of Liam Hodges. Dressed in either a
“Multicoloured,” ”Red and Black” or “Grey and
Red” color scheme, the round-toed silhouette
rests on a rubber sole, topped with a leather
and knitted mesh upper accented by a lace up
front. The Mindblower’s iconic slapdash
branding remains on the midsole as an inflated
reminder of the pair’s ’90s roots. The FILA x
Liam Hodges Mindblower retails at $130 USD,
pick up a pair now on brownsfashion.com.
https://hypebeast.com/2019/3/fila-liam-hodges-mindblower-sneaker-release
FILA X LIAM HODGES

London-based designer Ashley
Williams has joined forces with Vans
to create a vibrant collection
featuring the brand’s all-time favorite
silhouettes. expect them to hit Vans’
website and Williams’ stockists on
March 1. Prices from $65 - $80.
https://www.vans.com/shop/vans-x-ashley-williams
VANS X ASHLEY WILLIAMS

Vans is teaming with the Japanese anime
legends JoJo’s Bizarre Adventure on
a Golden Wind-inspired capsule collection,
celebrating characters Giorno Giovanna and
Bruno Bucciarati. Taking on the Vans Era
Pro and laceless Slip-On, the pairs see a
complete rework both visually and
physically. The Era gets wrapped in bright
fuchsia velvet and sits atop a clean white
sole unit featuring the Jojo logo.
Embroidered golden wings hit the heel cup,
anime-inspired eyelet plugs are used for
decoration, and a love heart is cut out and
edged in gold on the tongue. Head to
retailers such as Bandai Fashion
Collection to buy the collaborative pairs,
priced at ¥9,720 JPY (approx. $88 USD).
https://hypebeast.com/2019/3/vans-jojos-bizarre-adventure-collection-release-information
VANS X JOJO‘S BIZARRE
ADVENTURE

Sneakerwolf and ASICS have teamed up for
a limited-edition take on
the ASICSTIGER GEL-Kayano, dubbed
“ANARCHY IN THE EDO PERIOD.” Inspired by
punk subcultures, the GEL-Kayano features
a white and purple mesh and leather upper
combined with a standout flame graphic,
translucent Ascis caging and subtle red hits
nodding to the fiery pair. The shoe launches
alongside a Sneakerwolf hotel event and
exhibition titled “Tokyo Daigakui,”
celebrating Japanese heritage, aesthetics
and street culture, as well as a Hiroaki
Shimono-designed capsule collection. The
“Tokyo Daigakui” exhibition is running from
March 2 – 9 at Hotel Koe, Shibuya-ku.
https://hypebeast.com/2019/2/sneakerwolf-asics-tokyo-daigakui-exhibition
ASICS X SNEAKERWOLF

Contemporary British designer Margaret
Howell and Mizuno have teamed up for
a Spring/Summer 2019 capsule
collection, bringing together British
craftsmanship with Japanese minimalist
silhouettes. Head to Margaret Howell‘s
flagship store on Wigmore Street,
London, on March 8 to pick up your
favourite pieces from the collection.
https://hypebeast.com/2019/2/margaret-howell-mizuno-collab-details
MARGARET HOWELL X MIZUNO

The relationship kicked-off early March and includes
experiential activations of the Heelys brand at Harlem
Globetrotters games both in the U.S. and abroad, a
special shoe collaboration, the creation of an exclusive
online content series and a unique school curriculum
integration. During each game, players will wear
Heelys on the court for a unique script integration. In
Fall 2019, Heely’s and Harlem Globetrotters through a
unique partnership will work together to distribute
Heely’s “How I Roll” self-esteem platform initiative
into middle schools across the country. The program
will reach approximately 700,000 teachers and 20,000
schools across the nation.
https://www.harlemglobetrotters.com/news/sequential-brands-group-announces-new-collaboration-between-heelys-and-harlem-globetrotters
HEELYS X HARLEM
GLOBETROTTERS

The iconic footwear brand and whimsical
stationary boutique and design studio have
teamed up before to bring us sneakers
positively blooming with delicate buds and
now, they're back at it again with a brand
new release just in time for spring. March
18, Keds and Rifle Paper Co Will are
dropping a new lineup of seven sneaker
styles that are bursting with bright colors
and bouquets of gorgeous blossoms. The
collection is available now on Keds.com, as
well as RiflePaperCo.com, with prices
ranging from $66-$80.
https://www.elitedaily.com/p/this-keds-x-rifle-paper-co-collaboration-will-put-a-major-spring-in-your-step-16955711
KEDS X RIFLE PAPER CO.

American model Sofia Richie has collaborated with
luxury accessories brand Marzook on an exclusive
capsule collection. In celebration of the launch,
Shouq Al Marzouq will host a dinner at her home
in Kuwait preceding the press conference and the
pop-up launch on March 19, which will be attended
by Richie herself along with Shouq and Fahad Al
Marzouq. The capsule collection will feature three
versions of the Lucid Orb handbag — neon pink,
green and yellow plexiglass with brass hardware
and a drop shoulder chain. The collection retails at
AED 2,957/SAR 3,021 and can be found exclusively
on marzook.co and modaoperandi.com
https://en.vogue.me/fashion/kuwaiti-brand-mazrook-collaborates-with-sofia-richie/
SOFIA RICHIE X MARZOOK

Kim Kardashian West has added a new product
category to her empire, one that’s perfectly suited to
her L.A. lifestyle: A line of sunglasses in collaboration
with Israel-based eyewear brand Carolina Lemke. In
addition to partnering on the designs, Kardashian
West also appears in the ad campaign; the first
images, released Tuesday, were photographed by the
high-wattage fashion photographer duo Mert Alas
and Marcus Piggott. Prices start at $90 for the styles
in the Kim Kardashian West Collection for Carolina
Lemke. Those interested can visit the brand's website
to sign up for the pre-sale that starts March 19.
https://www.hollywoodreporter.com/news/kim-kardashian-west-sunglasses-collaboration-carolina-lemke-1194274
KIM KARDASHIAN WEST X CAROLINA
LEMKE

Singer, actress, dancer, and producer
JLo and professional baseball player
A-Rod teamed up with Australian
sunglasses brand Quay Australia to
launch a dual collection. JLo's have
flashier colors and fancier hardware,
and the styles feature brilliant names
like "El Dinero" and "The Playa."
Meanwhile, Alex's "Poster Boy" and
"Apollo" options come with a thin
wire rim, and the shapes are a touch
more understated. You can get
polarized sunglasses at about $50.
https://www.popsugar.co.uk/fashion/Jennifer-Lopez-Alex-Rodriguez-Quay-Sunglasses-Collection-
45939828?utm_medium=redirect&utm_campaign=US:FR&utm_source=www.google.com
JLO X A-ROD X QUAY

Best friends Hailey Bieber,
American model, television
personality, and Justin Beiber’s
wife and Kelia Moniz, pro surfer
teamed up in a new
collaboration with Roxy Sister.
The duo celebrated the apparel
collection’s launch in Malibu,
Calif., and both wore pieces
from their new line, which is
available now at Roxy.com and
in stores. Bieber was in a
bodysuit and jeans, while
Moniz was in a full Roxy Sister
ensemble. The collection is
priced between $30 - $100.
https://www.roxy.com/sister-bieber-moniz-collection/#?intcmp=rx_31738
HAILEY BIEBER X KELIA MONIZ X
ROXY

Luxury menswear lifestyle brand, John
Varvatos and the award-winning HBO®
drama series, Game of Thrones, are thrilled
to announce an exclusive menswear
capsule collection launching on March
14. The collection debuts in anticipation of
the groundbreaking final season of the hit
series in an ode to the iconic styling of the
show’s costumes infused with the John
Varvatos rebel spirit. The brand is the only
luxury fashion collaboration in official
partnership with HBO for the final season of
Game of Thrones. The 11-piece collection
delves deep into the world of Game of
Thrones with artisanal hand dyed leather
outerwear, cross-over Henley, pants, a
textured messenger bag and graphic prints
depicted on spray dyed tees. Prices range
from $98 to $2,698. https://fashionweekonline.com/game-of-thrones-x-john-varvatos-collaboration-announcement
GAME OF THRONES X JOHN
VARVATOS

American singer, writer, and producer
Pharrell Williams has revealed more looks
from his upcoming Chanel partnership.
Titled “Chanel Pharrell,” stand-out pieces
in the collection include the previously-
teased yellow bathrobe, brightly-colored
hoodies and T-shirts. Other key pieces
include the range of accessories, which
spans oversized shopper bags, “Chanel
Pharrell” diamond jewelry and bucket hats.
In terms of footwear, the collection covers
sneakers with hand-drawn text and
doodles, as well as co-branded loafers and
sliders. Collection Drops March 29th In
Korea And April 4th Worldwide.
https://hypebeast.com/2019/3/chanel-pharrell-collaboration-2019-release-date
CHANEL X PHARRELL WILLIAMS

Californian jeans label J Brand has
teamed up with Japanese designer
Kozaburo Akasaka for its latest women’s
jeans collaboration. Akasaka, a graduate
of London’s Central Saint Martins College
of Art and the winner of the LVMH special
prize in 2017, is based in New York. The J
Brand x Kozaburo capsule collection
features five jeans models made by the
Californian brand, now owned by the Fast
Retailing group, using deadstock denim
and jeans from the label’s archives. No
new fabrics needed to be purchased to
produce this sustainable mini collection.
The collection is on sale from March 28th
on the J Brand e-store and at Barneys
New York and Lane Crawford.
https://ww.fashionnetwork.com/news/J-Brand-launches-jeans-collaboration-with-Kozaburo-Akasaka,1081555.html#.XJiqGRNKgb0
J BRAND X KOZABURO AKASAKA

After collaborating on last year’s “Dusk”
pack, New Balance and UK-based
retailer END. are back with another joint
release. Featuring three new takes on
the X-90 silhouette, the “Purple Haze” pack
is inspired by incense and its ancient
relaxation properties. The three colorways
range from the muted tonal grey option to
an eye-catching design in tonal purple
panelling. These different tones are chosen
to reference the different uses of incense
across generations, ranging from the free-
loving 1960s to the “hedonic fog” of the
1990s. The END. x New Balance X-90
“Purple Haze” pack is available via raffle
on the END. Launches platform, the three-
sneaker capsule will release on March 30.
https://hypebeast.com/2019/3/end-new-balance-x-90-purple-haze-release-details
END X NEW BALANCE

JR, unidentified mystery French photographer
and artist, is partnering up with The Skateroom
on a set of skateboards. The triptych edition
features the acclaimed French artist’s
mindbending outdoor artwork on the Louvre
Museum, JR collaborated with camouflage artist
Liu Bolin on the installation which made its
debut back in 2016. The JR x Skateroom
collaboration also raises awareness for the
impoverished neighborhoods in Brazil with 30%
of proceeds going to support two social projects:
Case Amarela and Coletivo Skate Maré. “Most
notably, the construction of a permanent
skatepark within the favelas will provide the
youth with a safe space to express itself,” said
The Skateroom. The set will launch on March 29
at The Skateroom’s website.
https://hypebeast.com/2019/3/jr-skateroom-skate-deck-collaboration
THE SKATEROOM X JR

TRENDWATCH
Agency 19-03
team@19-03.com
01 75 57 32 93
MARCH 2019

Trendwatch March 2019

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