Driving Productivity and Efficiency in CDW’s Talent Acquisition Practices with Innovative Technology & Data-Driven Recruiting Jared Bazzell Optimizing all channels effectively to attract and engage top talent. Improving and personalizing the candidate experience through a new, engaging career site. Increasing application completion rates to more than 83% completion, far surpassing the typical 30 – 40% industry standard. Leveraging integrated channels, including outbound email campaigns, where CDW averages an impressive 72% open rate and 42% click through rate. Incorporating AI machine learning with Talemetry and Google Cloud Job Discovery. Reducing external spend by increasing the number of candidates in its talent database and filling future demand for positions with proprietary talent pipelines. Gaining new insights into candidate behavior with Talemetry Visitor Pool. Talemetry CDW RecruitingDaily

1. May 16, 2019
Driving CDW’s Talent Acquisition
Practices with Innovative Technology
and Data-Driven Recruiting
Jared Bazzell

2. CDW.com | 800.800.42392
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3. CDW.com | 800.800.42393
TODAY’S EXPERT
Jared Bazzell
Manager, Talent Acquisition @ CDW
This is Jared. We listen to him.

4. Copyright © 2019 Talemetry, Inc.
All rights reserved

5. Recruiting Daily Webinar - May 2019
Driving CDW’s Talent Acquisition
Practices with Innovative Technology
and Data-Driven Recruiting

6. University Recruiting | Talent Programs | Marketing Strategy | Recruiting Technology
CDW.com | 800.800.42396
INNOVATIVE TALENT ACQUISITION LEADER
Manager, Talent Acquisition @ CDW
Recruiting Software Initiative Review Board @ HR Policy
Association (The Association of Chief Human Resource
Officers)
Career Advisory Board
Contact Info:
Jared.Bazzell@CDW.com | Twitter: @Bazzell | LinkedIn: linkedin.com/in/jaredbazzell

7. CDW is an established and trusted IT services and solutions provider.
CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations in the
United States, the United Kingdom and Canada. A Fortune 500 company with multi-national capabilities, CDW was founded in 1984
and employs more than 8,900 coworkers. For the trailing twelve months ended September 30, 2018, the company generated net
sales of approximately $16 billion.
CDW.com | 800.800.42397
CDW’S TALENT ACQUISITION TEAM IS BUILT TO
SCALE IN ORDER TO SERVE OUR CUSTOMERS
CANADA
USA
UK & IRELAND
SOUTH AFRICA
MIDDLE EAST
SINGAPORE
HONG KONG
AUSTRALIA

8. CDW’s Talent Acquisition technology landscape can be described as a best-in-class and best-of-breed
environment.
 20+ cloud technology platforms make up CDW’s TA tech stack today.
 With technology being in our DNA, we’re always looking to drive innovation, productivity and efficiency through
being an early industry adopter of new technology.
CDW.com | 800.800.42398
TECHNOLOGY IS IN OUR DNA AT CDW

9. CDW WAS MOVING FASTER THAN OUR
TA TECHNOLOGY
Q1 2016
CDW.com | 800.800.42399

10. CDW.com | 800.800.423910
OUR CAREER SITE UI/UX WAS LACKING AND DID NOT
MATCH CDW'S CORPORATE BRAND STANDARDS
1
2
3
4
5
6
6+ clicks
before you could start
an application on
CDWjobs.com
7

11. OUR APPLICATION WAS LONG AND DIFFICULT TO
COMPLETE – IMPACTING CANDIDATE EXPERIENCE
1
CreateAccount
2
Registration
3Consent
ResumeUpload
4
GeneralInformation
5
AttachmentUpload
6
Experience
7
Qualifications
8
DisabilitySelf-Id
9
CDW.com | 800.800.423911
EEOInformation
10
ApplicationReview
11
ThankYouPage
12
12+ pages
to complete a job
application on
CDWjobs.com
15 – 20 mins
to complete a job
application on
CDWjobs.com
20 – 30%
industry average
application completion
rate

12. CDW.com | 800.800.423912
CANDIDATE EXPERIENCE, PRODUCTIVITY AND PROCESS
EFFICIENCY WERE KEY DRIVERS FOR CHANGE
 Candidate Experience
 Team Productivity & Process Efficiency
 System Integrations
 Accurate Reporting
 Vendor Management
 Information Security
 Privacy and Compliance
 Vendor/Partner Innovation and Road Map
< 25%
Adoption by
Team
in legacy technology
and productivity tools
Poor
Candidate
Experience
impacted how
candidates perceived
CDW as a leading
technology solutions
provider
Missed ROI
limited adoption
meant we couldn't
capture our existing
talent community of
more than 250K
prospects

13. CDW.com | 800.800.423913
FIVE CORE BUSINESS REQUIREMENTS WERE ESTABLISHED
AFTER A COMPLETE REVIEW OF OUR TA LIFECYCLE
Business Requirement Scope
Evolution
Support CDW’s desired evolution within the Talent Acquisition and Recruitment
Marketing space.
Thought Leadership Provide critical thought leadership around adoption and use.
Efficiency and Effectiveness
Drive efficiency and effectiveness across CDW’s multidimensional Talent Acquisition
organization.
Information and Data Security Meet CDW’s ever-changing information and data security requirements.
Reliability and Stability
Demonstrate a proven history of reliability and stability.
• Provide comprehensive quality assurance testing prior to deployment of new
releases.
• Ensure accurate and stable reporting platform and data integrations with existing
technology.
• Demonstrate the ability to scale technology operations while onboarding new
clients.

14. CDW.com | 800.800.423914
OUR COMPREHENSIVE REVIEW PROCESS WASN’T QUICK
OR EASY
“Our success is heavily dependent upon our ability to attract, develop, engage and retain key
personnel to manage and grow our business, including our executive, management, sales,
services and technical coworkers.”
– CDW 2017 SEC Filing - 10K Annual Report
75+ Hours
invested by each Core
Team Member in
vendor demos,
working sessions and
reference checks
20+ Vendor
solutions reviewed to
determine which
potential tool(s)
would have the
greatest impact to our
TA Lifecycle
3 Finalists
were extremely
vetted via onsite
meetings and vendor
provided references
along with vendor
references from our
own networks
12+ Months
invested into
identifying the right
solution to meet
CDW’s long-term
recruitment goals and
objectives

15. IMPACT OF OUR DECISION ON THE
FUTURE OF CDW TALENT ACQUISITION
Q4 2016 to Today
CDW.com | 800.800.423915

16. CDW.com | 800.800.423916
REINVENTING OUR TALENT ACQUISITION LIFECYCLE
THROUGH THE ADOPTION OF NEW TECHNOLOGY
 External and Internal Career Site, Coworker
Referral Site
 Mobile-First Application with the latest OAuth
integrations to impact candidate experience
 Candidate Relationship Management System
(CRM)
 Talent Network – The CDW Community
 Outbound Email Marketing
 Advanced Analytics and Reporting
 Recruitment Advertising Vendor Management
 Job Ad Distribution (PPC and Slot
Management)
 Media Planning and Forecasting
 Media Management Analysis
 Advanced Analytics and Reporting

17. CDW.com | 800.800.423917
NEW CAREER SITE EXPERIENCE HAS IMPACTED OVERALL
CAREER SITE ACTIVITY
43%
increase in total
visitors with new vs
old career site
516K
total career site
visitors in 2018
150%
increase in mobile
device career site
visitors with new vs
old career site
47%
increase in average
session duration
with new vs old career
site

18. CDW.com | 800.800.423918
THE IMPACT TO OUR RECRUITING PROCESS HAS BEEN
TRANSFORMATIONAL AND EXCEEDING BENCHMARKS
83%
application
completion rate
surpassing the
industry average of
20 - 30%
70%+
open rate for
outbound emails
surpassing the
industry average open
rate of 20.7%
51%
decrease in our cost
per application for
our high-volume
entry-level sales
recruitment in the
past 6 months
69%
increase in
applications across
all roles (2016 vs
2018)
64%
of candidates
who had a positive experience with
an employer will increase their
relationship with the company.
– Talent Board

19. CDW.com | 800.800.423919
OUR ABILITY TO DRIVE INCREASED TRAFFIC TO OUR
CAREER SITE RESULTED IN ADDITIONAL APPLICANTS
32%
increase in average
number of
applicants per
opening (2016 vs
2018)
199%
increase in monthly
organic job visits in
the past 6 months
214%
increase in monthly
organic conversion
rate in the past 6
months
406%
increase in monthly
organic applies in
the past 6 months

20. CDW.com | 800.800.423920
OUR EVOLUTION IN RECRUITING HAS POSITIONED CDW
AS A LEADER IN CANDIDATE EXPERIENCE AND QUALITY
SERVICE DELIVERY
66%
increase of
prospective
candidate profiles
added to the CDW
Talent Network in
2018 (vs 2017)
500K
prospective
candidate profiles
within the CDW Talent
Network
Top 5%
of Fortune 500
Companies in the
Talemetry Fortune
500 Candidate
Experience Audit
170K
total Recruiter-
initiated status
changes performed
on perspective
candidates within the
CDW Talent Network
in 2018
83%
conversion
of candidates, vastly increasing the ROI, and
vastly outperforming the industry average of
20-30% conversions.

21. A LOOK INTO THE FUTURE OF CDW
TALENT ACQUISITION
2019 & Beyond
CDW.com | 800.800.423921

22. CDW.com | 800.800.423922
CONTINUED EVOLUTION AND INVESTMENT WITHIN
TALENT ACQUISITION
 Continued adoption of artificial intelligence and machine learning across our Talent Acquisition lifecycle
to further drive productivity, candidate experience and quality service delivery.
- CDW Talent Acquisition Workflow Optimization Project (Canada)
 Ideal Candidate Screening – Q2 2019 – In Progress
- Next Generation of Talent Assessments Project (United States)
 HireVue Assessments – Q2 2019 – In Progress
 Continued improvements and redesign of our Talent Acquisition workflows/processes to positively impact
candidate experience.
- Career Site Personalization (United States and Canada) – Q2 2019 – Live
- Job Description Overhaul Project (United States) – Q2 2019 – In Progress
- California Consumer Privacy Act Compliance Project (United States) – 2019 – In Progress
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