Real is a national real estate brokerage that uses technology to do things faster and smarter, so you can take home a higher split while enjoying full service.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Introduction To Real
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Your success is Real's mission
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Who we are
Real, a technology-powered real estate brokerage
firm, was started in late 2014 by a group that
understood the limitations of the brokerage-agent
relationship. By marrying industry-leading
technology with an agent-centric approach,
Real is finding ways to make agent’s lives better.
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How Real works
A tech-powered brokerage… backed by Real people.
1. Better commission split
85% splits with an annual cap and no fees
2. Large community to tap into
Brokers, support, and a community of agents that have your back
3. A plan for building long-term wealth
Earn a commission share for agents you refer and earn equity for closing deals with Real
4. All tools & paperwork from your phone
Handle all business on the go with mobile support and transaction management
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What’s different about being a Real agent?
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1. Better commission split
so you can take home more income
Earn 85% commision split
Keep 100% after you’ve paid $11,250
in commission to Real annually
No desk fees, transaction fees,
monthly fees or technology fees
"There's no way I wanted to
sit in a broker's office, work
the required floor time and
share so much of the
commission with the broker. Real is
always pushing forward. It's
invigorating and refreshing."
— Carrie Plante-Fijol, MA Agent
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Large community to tap into
so you’re office-free but never alone
Over 950 agents in 25 states and
growing fast
Vibrant online community
Broker experts in each region
Round the clock support team
“Honestly, the ease
and immediate
attention I received
from our office staff
here in NYC... they're great, and
it felt exactly how processing
a lease should feel.”
— Gabriel Carter, NY & PA Agent
“Honestly, the ease
and immediate
attention I received
from our office staff
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Rev Share - earn a commission share
(from Real’s portion of the split) for agents
you refer and agents they refer for their
first 12 months. Learn more.
Equity Program – earn equity for joining
Real, closing deals, referring agents,
reaching your cap, and more. Learn more.
“I’ve been in
real estate for
nearly 25
years and
(Real’s equity program) is
the most exciting thing
I’ve been a part of.”
— Jason Lopez, CA Broker
A plan for building long-term wealth
so you have an alternative to door-knocking
for the rest of your life
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“You can work from
your house and
write your contract
and send all the
documents. Everything is
automated and that's what I
love about Real.”
— Alex Del Romero, NJ Agent
All transaction paperwork and
signatures online
A mobile dashboard for tracking all
your business
1-day commission disbursement via
agreement or check photo
All tools & paperwork from your phone
so you can serve clients faster from the road
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Product Overview – Marketing
Instead of offices, we have a mobile technology platform for agents & your clients.
Customized Website
Easily create a personalized,
client-friendly website, integrated with
local MLS/IDX feed. No coding required.
Branded Print
Materials
With a few clicks you can order
professional business cards, postcards,
t-shirts and more.
Facebook Page &
Campaigns
Create a Facebook business page and
advertisement campaigns in minutes.
Real designs, manages and optimizes it
all for you and leads arrive directly in
your app CRM.
Branded App
With no extra fees, agent’s get their own
personal app. The app displays your
profile to your clients. Your clients can
search for listings in their area, chat with
you directly 24/7 and even send their
preferred listings to you via the app’s
chat feature.
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Product Overview – Productivity
IDX Search
Real’s IDX search is integrated with over 40
MLSs, meaning your clients and you can
search right in the Real app. The app
provides a real-time data feed from your
MLS, large photos and information about the
property helping you to become an expert
on your local market.
Share listings
Easily share listings with clients directly in the
CRM or using any outside app, including
social media and e-mail.
CRM & Lead
Management
Client messaging, info management, notes &
tasks, all integrated in one place. And
everything is supported with notifications
throughout the sales cycle, improving your
response time and performance.
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Product Overview – Community
The community feature connects our agents
nationwide so that they can instantly have a network
of hundreds of other real estate agents who can
provide advice, support, and even more business.
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Product Overview – Support
Broker Support
Fast support is available at your
fingertips. Contact brokers and support
through the app’s support feature, email
or phone.
Dashboard
From the dashboard in your Real app,
you can see a quick snapshot of your
entire business.
Transaction
Management
Streamline and track transactions
from first contact to close.
Training
Real has multiple weekly live training
calls, including live video sessions on
marketing.
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Company milestones
Since launch, we’ve grown to 1000+
agents in 96 US metro areas who have
sold over $500M worth of real estate.
We are backed by investors behind hot
startups like and .