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iLike Best Practices

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Real Branding

Ali Partovi, CEO of iLike, presents on Social Media Behavior and Best Practices

BusinessTechnology
1 of 19
Social Music Discovery
viral growth
Facebook market share (likewise dominant on Bebo, Orkut, & hi5) Other music apps: LastFM, iMeem, Pandora, Yahoo, MTV, AOL, ProjectPlaylist, and hundreds of others
Digital media ,[object Object],[object Object],[object Object]
Traditional media
Digital media
Digital media
Syndication Your tastes Your friends
iLike in iTunes R.E.M.
iLike in Facebook
iLike in Myspace
fan communication ,[object Object],[object Object],Artist Fans
artist dashboard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Post once, publish everywhere.
on Facebook
Case study 1: REM
2. Lady Antebellum
3. iTunes + Idol + iLike
 
Great minds think

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