Using Word Cloud Plus to Code Open Ended Text

•

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Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books? In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text. Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data. To access this recording, visit NewMR.org/Play-Again. To find out more about Word Cloud Plus, visit https://wordcloudplus.com

Education

An Introduction to Using
to Code Open-ended Text
Webinar May 2023

Agenda
• The role of coding
• Introducing word clouds
• Coding open-ended survey responses
• Coding longer-form text
• Word Cloud Plus
• Q & A

Coding Open-ended Verbatims
What makes a great presenter? Voice Audience Humour
25
Clever way of involving people, using voice,
pause to get attention, eye-catching slides
1 0 0
26
The ability to 'control' the presentation and
audience.
0 1 0
27
Their overall persona - voice and how they
engage the audience - a balance of
presentation of facts and discussion, Slides -
easy to understand, visually attractive
1 1
28
They are well-prepared and very interested in
the subject. You can really feel how much
they want the audience to love their subject
as well.
0 1 0
29 The content, Sense of humor. Easy going 0 0 1

Coding Large Files
• 100 people, read them all
• 500 read them all
– but order effects come into play
• 5000 take a random sample of 500
– but order effects come into play

Coding with Word Cloud Plus
• Generate a cloud
• Code the most
frequently occurring
words & phrases
• Summarize the
patterns
• Premium feature

Word Cloud Coding is Sampling
• Instead of a random sample, a sample based
on the words and phrases uses most often
• Instead of reading oldest to newest, or first to
last, we start reading with words & phrases
that are used more often

Other forms of open text
Reports, speeches, emails,
reviews, interviews, books etc
The Wonderful Wizard of Oz –
from Project Guttenberg
Not the same as the film

Word Cloud Plus
Free Version
• Unlimited projects
• Unlimited exports
• 22 fonts
• Custom color schemes
• Basic data cleaning tools
Premium Version
• All free features
• No watermark
• Greater analysis tools
• Coding
• Licensed for commercial use
• $7.99 a month
• 60-day free trial

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Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds. The key benefit of Word Cloud Plus is that it leverages the human brain to find and display better word clouds. Using Word Cloud Plus allows you to choose the right algorithm, choose the appropriate parameters, and configure the output. Check out these three examples below – or try it yourself by visiting the Word Cloud Plus website: www.wordcloudplus.com - "What is a word cloud, what are they are good for, and what they not good for?" – a discussion of what Word Clouds can and can’t do. Visit the website here: https://wordcloudplus.com/blog/what-is-a-word-cloud-what-are-they-are-good-for-and-what-they-not-good-for - "A letter to Santa from five countries analyzed using World Cloud Plus – a guest blog from Fastuna", using Word Cloud Plus to analyse some seasonal data. Visit the site here: https://wordcloudplus.com/blog/a-letter-to-santa-from-five-countries-analyzed-using-world-cloud-plus - "What makes a great presenter?", Analysis via Word Cloud Plus – an example of how to use Word Cloud Plus. Read more here: https://wordcloudplus.com/blog/what-makes-a-great-presenter-analysis-via-word-cloud-plus

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Using Word Cloud Plus to Code Open Ended Text

1. An Introduction to Using to Code Open-ended Text Webinar May 2023

2. Agenda • The role of coding • Introducing word clouds • Coding open-ended survey responses • Coding longer-form text • Word Cloud Plus • Q & A

3. Coding Open-ended Verbatims What makes a great presenter? Voice Audience Humour 25 Clever way of involving people, using voice, pause to get attention, eye-catching slides 1 0 0 26 The ability to 'control' the presentation and audience. 0 1 0 27 Their overall persona - voice and how they engage the audience - a balance of presentation of facts and discussion, Slides - easy to understand, visually attractive 1 1 28 They are well-prepared and very interested in the subject. You can really feel how much they want the audience to love their subject as well. 0 1 0 29 The content, Sense of humor. Easy going 0 0 1

4. Coding Large Files • 100 people, read them all • 500 read them all – but order effects come into play • 5000 take a random sample of 500 – but order effects come into play

5. Free version

6. Coding with Word Cloud Plus • Generate a cloud • Code the most frequently occurring words & phrases • Summarize the patterns • Premium feature

8. Word Cloud Coding is Sampling • Instead of a random sample, a sample based on the words and phrases uses most often • Instead of reading oldest to newest, or first to last, we start reading with words & phrases that are used more often

9. Other forms of open text Reports, speeches, emails, reviews, interviews, books etc The Wonderful Wizard of Oz – from Project Guttenberg Not the same as the film

10.

11. Word Cloud Plus Free Version • Unlimited projects • Unlimited exports • 22 fonts • Custom color schemes • Basic data cleaning tools Premium Version • All free features • No watermark • Greater analysis tools • Coding • Licensed for commercial use • $7.99 a month • 60-day free trial

12. Q & A Will Poynter Ray Poynter

13. Thank You

14. Sponsors

Using Word Cloud Plus to Code Open Ended Text

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