Environmental Scanning Presentation SWOT analysis of ARVEA (2023)

1. ENVIRONMENTAL
ENVIRONMENTAL
SCANNING
SCANNING
Presented by Rawen Abbassi & Mohamed Tlig
University of Carthage:
Higher Institution of Languages of Tunis

2. What is Environmental Scanning
as a concept?
01
Characteristics of Environment
Scanning
02
Techniques of Environmental
Scanning
03 Components of Environmental
Scanning
Importance of Environmental Scanning
04
05
06
CONTENTS
CONTENTS
Case Study of a Tunisian Brand
07 Conclusion

3. INTRODUCTION TO
ENVIRONMENTAL SCANNING
The word “Scanning” means to look carefully into or to examine in order to get information. The term
“Environmental Scanning” in Business means to “carefully” analyze the various factors influencing the
business.
Environmental Scanning is the process of gathering information about events and their relationships within an
organization's environments. The basic purpose of environmental scanning is to help leaders analyze and
leverage data regarding events, trends, opportunities and potential threats, hence improving decision making.
WHAT DOES THIS CONCEPT EXACTLY MEAN?

4. Rather than being
irregular, Environment
Scanning is an ongoing
process. However the
increasingly changing
environment needs to
be captured regularly
to be on track.
CONTINUOUS
PROCESS
an exploratory interaction
that continues observing
the environment to draw
out the conceivable
outcomes and obscure
components of things to
come. It focuses on the way
that what could occur and
not what will occur.
DYNAMIC
PROCESS
Environmental
checking isn’t
static. It is a unique
interaction and
relies upon evolving
circumstances.
2. The Main Characteristics
EXPLORATORY
PROCESS
HOLISTIC
VIEW
Rather than
focusing partially,
the environment
scanning is mainly
concerned with a
complete view

5. Internal External
Micro-
Environmental
Macro-
Environmental
3. COMPONENTS OF
ENVIRONMENT SCANING
Human Resources
Capital Assets
Technological Assets
Legal
Political
Social
Cultural
Demographics
Technological
Suppliers
Costumers
Markets
Competitors

6. Micro-Environment
Organization
Company
Suppliers
Customers
C
o
m
p
e
t
i
t
o
r
s
M
a
r
k
e
t
s
Legal
P
o
l
i
t
i
c
a
l
S
o
c
i
a
l
Cultural
Demographics
Technological
Macro-Environment

7. SWOT
01. Strengths 03. Opportunities
04. Threats
02. Weaknesses
What does your
organization do better
than your
competition?
What does your
organization need to
improve upon ?
what market trends
could lead to increase
sales ?
What are the
advantages
competitors have over
your organization ?
ETOP
ETOP, which stands for the Environmental Threat Opportunity Profile, enables an organization to assess the effects of
the surrounding environment by considering both potential threats and opportunities.
04 Techniques

8. PESTLE
01. Political
03. Sociologocal
02. Economic
The current and potential
Political Environment
The Domestic and International
Economic Environment
The way in which changes to
Society affects the project
P
E
S
04. Technological
06. Enviromental
05. Legal
The impact changes in
Technology can affect the
Organisation
The effect the Local, National
and Global rules have on the
Organisation
The effect the Local, National
and Global Environment have
on the Organisation
T
L
E

9. 9
1
2
3
4
5
5. THE IMPORTANCE OF
ENVIRONMENTAL SCANNING
Goal Accomplishment
Threats and Weakness
Identification
Market Knowledge
Future Forecast
Focus on the Customer
Opportunities Identification

10. 6. CASE STUDY
6. CASE STUDY
ARVEA is the first SWANA & Tunisian Direct Sales Brand

11. ARVEA SITUATION (2014)
Sales
only 12 products in
the company (
cosmetics,
parfumes, makeup
etc..)
Availability in Local
Market only.
Started off as a small
Store (Charguia,
Tunis)
Poor Marketing
strategy
Customers
The company
targets only females
Target Market Ages
( 18 and above )
Financial Incomes
Market
Low financial ratio

12. Strengths:
Weaknesses:
Opportunities:
Threats:
Exploring Men’s Market
Entering New Sub-Saharan African Markets
(Côte d’Ivoire, Benin, Burkina Faso, Niger,
Senegal etc...)
Demand for Organic Products rather than
Chemical.
Affordable Prices
Biological Products
Great Digital experience
Brand Image (ISO 9001 certified)
Pyramid Scheme
Many Competitors like other thriving local
BIO Brands (Floraison, Hestia Pharma)
Consumer Behavior
Poor Market penetration in North
African countries (Morocco, Libya,
Egypt)
Intense Competition
Brand Similarity
SWOT Analysis of ARVEA (2023)

13. The company extended its market presence to
international regions
ARVEA generated substantial financial profits.
The company enhanced its marketing tactics and
implements new strategies.
It caters to a diverse customer base with varying ages.
the previous “ARVEA” SWOT Analysis ( 2023) highlights
the various elements which impacts its business
performance. This understanding helps to provide
numerous benefits, including:
BENEFITS

14. In this presentation, we
have delved into key points
of Environmental scanning,
including its
characteristics, its
components, the internal
and external factors, as
well as the widely used
tools of Environmental
scanning and its
importance.
KEY Points
Conclusion
Real-Life
Scenario
In this case-study, we help decision
makers in “ARVEA” to reduce the
future uncertainty based on SWOT. A
business can only achieve its desired
destination by creating a strategic
plan. It is also important to ascertain
the health of a business and its
position in the market to compete in a
dynamic environment by highlighting
what needs to be fixed or immediately
addressed, It also show what the
business has been doing right.

15. ARE YOU
READY?

16. Environmental Scanning focuses only on Internal
factors affecting a Business.
TRUE FALSE

17. Environmental Scanning focuses only on Internal
factors affecting a Business.
TRUE FALSE

18. Environment Scanning is a one-time analysis rather
than an ongoing process.
TRUE FALSE

19. Environment Scanning is a one-time analysis rather
than an ongoing process.
TRUE FALSE

20. Environment scanning helps businesses in
understanding shifts in public opinion and sentiments
relevant to their industry.
TRUE FALSE

21. Environment scanning helps businesses in
understanding shifts in public opinion and sentiments
relevant to their industry.
TRUE FALSE

22. Environment scanning focuses only on short-term
changes in the business environment.
TRUE FALSE

23. Environment scanning focuses only on short-term
changes in the business environment.
TRUE FALSE

24. PESTLE Analysis is a technique that considers
political and economic factors only in Environment
Scanning
TRUE FALSE

25. PESTLE Analysis is a technique that considers
political and economic factors only in Environment
Scanning
TRUE FALSE