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How Brussels Airlines went the extra
mile to ensure better returns with
real-time pricing data
Brussels Airlines is the flag carrier and the largest airline of Belgium, based and
headquartered at Brussels Airport. It operates to over 120 des�na�ons in Europe,
North America, Africa and Asia and also offers charter services, maintenance and
crew training. It is a member of the Star Alliance as well as the Interna�onal Air
Transport Associa�on.
The history of Brussels Airlines dates back to 2002 when a group of about 40
investors created mother company SN Air holding. The primary aim of the investors
was to ensure the con�nuity of a reliable air connec�on to and from Brussels, the
capital of Europe. Brussels Airlines is backed up by 80 years of Belgian aeronau�cal
experience.
In the hyper-compe��ve European market with rising avia�on costs, Brussels
Airlines had faced successive years of revenue losses and the revenue management
team was tasked with making Brussels Airlines more compe��ve. At that moment,
Brussels Airlines faced the following challenges with rate intelligence
Brussels Airlines tried quite a few service providers to get the right intelligence
however; they con�nued to face challenges before beginning a rela�onship with
RateGain.
Using AirGain Brussels Airlines was able to
How Brussels Airlines moved forward with AirGain
Low quality of accuracy and
sufficiency of data
Lack of market insights on the ranking of
the airline’s rates vs. OTA rates for the
airline’s own flights on the leading meta
search sites as well as smaller local ones
Inability to track inclusive tour rates
being sold as retail rates using
discounted airline inventory for
package deals
Unavailability of unique and tailored data
for Brussels
Poor support in resolving issues
Customer Challenge
Act faster with Configurable
Dashboards that provided
Market Posi�on on i�neraries
that were most important For
Brussels
Remain Compe��ve by tracking
the cheapest flight across every
channel
Get Unlimited On-demand Reports:
Brussels Airlines had the control to get
fresh rates at any �me by asking for an
on-demand report in case there was a
sudden market shi�
Check Availability and Compe��ve fare on
specific routes
Benefits
Pricing is driven by awareness of competitor activities and initiatives. Thanks to
RateGain our awareness has increased and it has helped us in pricing our
products better in comparison to our competitors. The quality of data as well
as the support received from the team is exceptional
Thomas Krause-Ablass
Head of Revenue Management
Brussels Airlines
A dedicated support team for
trouble shoo�ng any data issues or
inconsistencies
Be�er and more effec�ve decision making
on pricing strategy
Faster �me to market by leveraging
dashboards to get instant insights
Access to Accurate prices that travellers
saw while booking on any OTA/Meta or
third party site

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Brussels Airlines Case-Study

  • 1. How Brussels Airlines went the extra mile to ensure better returns with real-time pricing data Brussels Airlines is the flag carrier and the largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 120 des�na�ons in Europe, North America, Africa and Asia and also offers charter services, maintenance and crew training. It is a member of the Star Alliance as well as the Interna�onal Air Transport Associa�on. The history of Brussels Airlines dates back to 2002 when a group of about 40 investors created mother company SN Air holding. The primary aim of the investors was to ensure the con�nuity of a reliable air connec�on to and from Brussels, the capital of Europe. Brussels Airlines is backed up by 80 years of Belgian aeronau�cal experience.
  • 2. In the hyper-compe��ve European market with rising avia�on costs, Brussels Airlines had faced successive years of revenue losses and the revenue management team was tasked with making Brussels Airlines more compe��ve. At that moment, Brussels Airlines faced the following challenges with rate intelligence Brussels Airlines tried quite a few service providers to get the right intelligence however; they con�nued to face challenges before beginning a rela�onship with RateGain. Using AirGain Brussels Airlines was able to How Brussels Airlines moved forward with AirGain Low quality of accuracy and sufficiency of data Lack of market insights on the ranking of the airline’s rates vs. OTA rates for the airline’s own flights on the leading meta search sites as well as smaller local ones Inability to track inclusive tour rates being sold as retail rates using discounted airline inventory for package deals Unavailability of unique and tailored data for Brussels Poor support in resolving issues Customer Challenge Act faster with Configurable Dashboards that provided Market Posi�on on i�neraries that were most important For Brussels Remain Compe��ve by tracking the cheapest flight across every channel Get Unlimited On-demand Reports: Brussels Airlines had the control to get fresh rates at any �me by asking for an on-demand report in case there was a sudden market shi� Check Availability and Compe��ve fare on specific routes
  • 3. Benefits Pricing is driven by awareness of competitor activities and initiatives. Thanks to RateGain our awareness has increased and it has helped us in pricing our products better in comparison to our competitors. The quality of data as well as the support received from the team is exceptional Thomas Krause-Ablass Head of Revenue Management Brussels Airlines A dedicated support team for trouble shoo�ng any data issues or inconsistencies Be�er and more effec�ve decision making on pricing strategy Faster �me to market by leveraging dashboards to get instant insights Access to Accurate prices that travellers saw while booking on any OTA/Meta or third party site