How Operationally Focused Companies Can Achieve Magic Growth
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The Simple Powerful Market-based Framework - GROWTH GEARS - Enables Companies to Accelerate Growth!
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How Operationally Focused Companies Can Achieve Magic Growth
- 1. T h e G r o w t h G e a r s ™ JUMPSTART GROWTH
- 2. Ops are hummin’ along efficiently – but . . . the business is not meeting organic growth expectations
- 3. 9/13/2021 When Operationally focused companies exhibit the behavior of Market focused companies – Magic Happens 3 CEO Research Study The University of Texas, McCombs School of Business and Chief Outsiders Faster Growth! Operationally Focused Market Focused 20% Operationally & Market Focused
- 4. 9/13/2021 4 A Linear or Sequential Process that . . . Transforms Marketing into a High-Performance Growth Engine . . . Driving Profitable Sustainable Growth GROWTH Insights • Customers • Competitors • Company Execution • Tactics • Resources • Metrics GEARS™ Market-based Framework . . . Strategy • Markets • Offerings • Position
- 5. 9/13/2021 5 Insights – Leverage Your Knowledge Insights • Customers • Competitors • Company t o o l s s k i l l s p r o c e s s e s Market Profit Pools BI & Market Segmentation Competitive Assessment Attractive White Space Strategic Hypotheses / Options Insights
- 6. 9/13/2021 6 Strategy – Improve Your Effectiveness Strategy • Markets • Offerings • Position t o o l s s k i l l s p r o c e s s e s Company Product Vision-Mission-Values Value Proposition Target Segments Go-to-Market Strategic Pricing PLCM 3 Year Roadmap Top 3-5 Growth Levers: 3 Year Strategic Plan Strategy Positioning
- 7. 9/13/2021 7 Execution – Increase Your Efficiency Execution • Tactics • Resources • Metrics t o o l s s k i l l s p r o c e s s e s Marketing Pipeline Strategy Alignment Org Alignment Mktg Mix Optimization Mktg Metrics & ROI Martech Stack Demand / Lead Gen Funnels/Conv Analys Sales Effectiveness Org Linkage – Alignment – Funding – Resourcing Execution
- 8. 9/13/2021 8 Have a MOCHA on Me – a $2,500 Value! tools skills processes MOCHA (Marketing Operations Capabilities & Habitudes Assessment) ID Gaps & Opportunities to Accelerate Organic Growth
- 9. For more information contact one of our CMOS or visit chiefoutsiders.com Randy Brown Chief Marketing Officer 786.751.0810 Let’s Chat!
Editor's Notes
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- Questions and next steps