MOCHA - Marketing Operations Capabilities & Habitudes Assessment
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A comprehensive digital tool that assesses a company's level of Marketing Excellence and ability to accelerate organic growth - probing on INSIGHTS - STRATEGY & EXECUTION.
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MOCHA - Marketing Operations Capabilities & Habitudes Assessment
- 1. M O C H A Mar keting Oper ations Capabilities & Habitudes A ssessm ent Company-Specific Assessment Visualization Report I n d u s t r i a l s & N o n - r e s i C o n s t r u c t i o n S e c t o r s L I V E – S T R E A M interchange
- 2. 9/13/2021 • Marketing Operations Capabilities & Habitudes Assessment • Objective: assess current state Marketing effectiveness – specifically the skills, processes and tools utilized to drive profitable sustainable growth • Participants: include CEOs, Executive Management teams and functional departments – individually or combined as a whole • Value: highlights disparities between executive management team perceptions and functional teams . . . and provides visibility to the key gaps / opportunities which exist to improve marketing effectiveness to drive increased value driven in the business MOCHA - $2,500 Value 2 Request Your FREE MOCHA Assessment!
- 3. 9/13/2021 • Utilizes a Simple Effective Methodology: Assess – Diagnose – Solve . . . To Drive Profitable Growth in B2B Companies MOCHA Methodology Run your FREE Mocha assessment and visualization report Assessment 01 Uncover Under-Leveraged Opportunities Diagnostic 02 Prioritize & Implement Solutions to Drive Profitable Growth Solutions 03 Leverage the benefits of Expert Advisory Forums Transform Marketing team into a Growth Engine! GROWTH 3
- 4. 9/13/2021 MOCHA Administration 4 • MOCHA • Assessment Points: 121-point assessment • Categories: 8 – Organization – Business Intelligence – Market Segmentation – Growth Strategy Development – Strategic Pricing – PLCM – Commercial Execution – Financials Linkage • Time to Complete: 2 Hours: Growth Gears Intro 30 minutes / MOCHA 1 hr 30 min • Output: GROWTH GEARS Market-based framework / MOCHA Visualization Report & Opportunities Identification
- 5. 9/13/2021 MOCHA Aligns w/the GROWTH GEARS™ A Linear or Sequential Process that . . . Transforms Marketing into a High-Performance Growth Engine . . . Driving Profitable Sustainable Growth Insights • Customers • Competitors • Company Execution • Tactics • Resources • Metrics GEARS™ Strategy • Markets • Offerings • Position GROWTH 5
- 6. 9/13/2021 6 MOCHA – INSIGHTS Assessment Criteria Insights • Customers • Competitors • Company t o o l s s k i l l s p r o c e s s e s Insights BI & Segmentation Strategic Hypotheses / Options
- 7. 9/13/2021 7 MOCHA – STRATEGY Assessment Criteria Strategy • Markets • Offerings • Position t o o l s s k i l l s p r o c e s s e s Strategy Growth Strategy Development Top 3-5 Growth Levers: 3 Year Strategic Plan
- 8. 9/13/2021 8 MOCHA – STRATEGY Assessment Criteria Strategy • Markets • Offerings • Position t o o l s s k i l l s p r o c e s s e s Strategy Top 3-5 Growth Levers: 3 Year Strategic Plan Strategic Pricing
- 9. 9/13/2021 9 MOCHA – STRATEGY Assessment Criteria Strategy • Markets • Offerings • Position t o o l s s k i l l s p r o c e s s e s Strategy Top 3-5 Growth Levers: 3 Year Strategic Plan PLCM Strategy
- 10. 9/13/2021 10 MOCHA – EXECUTION Assessment Criteria Execution • Tactics • Resources • Metrics t o o l s s k i l l s p r o c e s s e s Execution Org Linkage – Alignment – Funding – Resourcing Mktg & Pipeline Execution
- 11. 9/13/2021 1) ID Target Assessment Date(s) 2) Review The Growth Gears podcast 3) Determine who in your Org you’d like to participate in MOCHA - determine if you’d like to separate the survey by function to ID disparities 4) Schedule the ONLINE ASSESSMENT with R Brown 5) Receive your company-specific MOCHA VISUALIZATION report 6) Schedule a post-review of the MOCHA report key assessment points MOCHA – Process Initiation 11 Let’s Get Started!
- 12. For more information contact one of our CMOS or visit chiefoutsiders.com Randy Brown Chief Marketing Officer 786.751.0810 Thank You!
Editor's Notes
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- What drives your customer's economic engine? From your customer's perspective, how do you fit into it's business? How can you affect each of your customer's profitability (other than by lowering price)? What drives your competitor's economic engine? How are they positioning themselves in the market? What is their growth and profit strategy? Who are your best customers? How do you know? What do customers value about what you do?
- Questions and next steps