13. This tendency is increasing on a
global scale.
PR’s say their
main challenge
is to get a
response from
a journalist
1/2
I AM NOT ALONE…
#brightonSEO | @RalucaZdru
14. OUR KPIs
70 DF links per quarter
A coverage score of 750
At least 2 speaking opportunities
#brightonSEO | @RalucaZdru
27. SORTLIST DATA HUB -
Turning marketing & B2B numbers into accessible reports
#brightonSEO | @RalucaZdru
28. 6 steps from project to reality
#brightonSEO | @RalucaZdru
29. HOW TO LAUNCH?
1. What expertise & data
2.What format
3.Design
4.Coding time
5.Add old content
6.Promote and get the results coming
#brightonSEO | @RalucaZdru
31. BUDGET
Service Total Rate
Internal effort to create V1: 80
hours
2500 €
Internal effort to create V2: 30
hours
1250 €
External help to copy/paste
old content
300 €
In Total 4050 €
✅
#brightonSEO | @RalucaZdru
Sortlist is a B2B Matching Platform that helps you discover and source the best providers from all over the world. You can search up different expertise, browse through their works.
And even check different reviews before connecting with a trustworthy partner.
Because of what we do, SEO has always been very important for as Because we want to rank #1 for all agency related topics.
Also, we want to position ourselves Marketing Experts - Linkbuilding super important plus shift to digital PR
This is basically my life: 1 confidence I prepped such a good outreach mail the media list is on point they will love this study
This is basically my life: 1 confidence I prepped such a good outreach mail the media list is on point they will love this study
This is basically my life: don’t get it’s super interesting and relevant - still hope
This is basically my life: don’t get it’s super interesting and relevant - still hope
Because let’s face it - we are mad
Liam Neeson
Apparently I am not alone - We have all been there - being ghosted is part of our life Muckrack study
You can bring even more value
Mainly pitch per email but what if there was a way for journalists to come to us?
If we don’t wanna continue being seen as annoying people that harass journalists
Source: Muck Rack state of Journalism/PR 2022
If we don’t wanna continue being seen as annoying people that harass journalists
Then deep dive into the search on how to do better, how to do differently and discovered - media hubs
Create a mini website based on your brand/client expertise -
Ranking very high on keywords that are important for Hubspot
Exclusive data on the hub
More visual, more data driven
You will probably need some external help
You will probably need some external help
Reuse old content, add the old content
Promotion phasee: Continue outreaching individual reports but also the hub as an entire thing
At d
We asked a freelancer, not the top priority so freelancer budget too high.
If you have an internal team internally, use a web designer to do the homepage and use templates,
Budget for in-house 3x lower
I assisted my manager in launching the first hub presented in the examples and here are some of the results we noticed after 1 year of launching it.
If we don’t wanna continue being seen as annoying people that harass journalists
If we don’t wanna continue being seen as annoying people that harass journalists
When a journo is looking for data, the possibility for him to find it is even bigger
Their decision to sign up, changes the dynamic of outreaching
Very easy to sell more interviews, top of mind, media relationships because you have one space where you showcase how specialist you are
Monetize: Branding modules, Backlinks, Collabs, Partnerships, Quotes & Links, Data
If we don’t wanna continue being seen as annoying people that harass journalists