Learn strategic sourcing strategies and talent attraction tactics that attract tech and digital talent to your company.

1. IN PARTNERSHIP WITH
Recruiting Tech &
Digital Talent for
Non-Tech Employers

2. © 2023
Today’s Speakers

3. © 2023
Michelle Rojas
Associate Director,
Diversity Equity and
Inclusion
Spring Health
Jacob Rivas
Sr. Global Diversity &
Inclusion Technical Sourcer
WW (WeightWatchers)
Lori Sylvia
Founder and CEO
Rally
Carrie Corcoran
Employer Brand &
Recruitment Marketing
Consultant
Carrie Cares
Employer Brand
Consulting

4. © 2023
About WW
WW (WeightWatchers)
WeightWatchers is a human-centric technology company powered by
the world's leading commercial weight management program. For
nearly six decades we have inspired millions of people to adopt healthy
habits for real life. Through our comprehensive tools, expert Coaches,
and community, members follow our proven, sustainable,
science-based program focused on weight loss.
WW Mission
To be the global leader in sustainable, science-backed weight management
– a worldwide community connected by healthy habits. WeightWatchers
exists to teach people how they can lose weight and still enjoy the foods
they love.

5. WeightWatchers is a weight loss program backed by science and nutrition,
a membership for people who have an appreciation of food to belong.
Founded by Jean, a 1960s charismatic, hustling housewife from Queens who
inspired millions of overweight women like her to learn how to eat and
have a healthy relationship with food.
Food management,
that’s the lasting
thing you’re all
looking for isn’t it?
We help you teach
yourself how to
eat and give you the
support to
keep learning”
-FOUNDER JEAN NIDETCH
Our story
Built around what you love
and not what you should give
up on. By replacing deprivation
with moderation, we make sure
people have a plan that suits
them and they stick with it.
Itʼs the reason why after
60 years WeightWatchers
is still the number 1
weight loss plan while
thousands of other fads
have come and gone.
An appreciation of
food & nutrition has always
been at the heart
of WeightWatchers.
“

6. About Spring Health
8
Spring Health was founded in May 2016 in New York, NY. They
have been providing digital mental health services and EAP
replacement solutions since 2018 and globally since 2020.
© Spring Health 2023
4,500+
organizations supported
~5.5
million lives covered
worldwide
~771
employees, 270%
YOY growth
Trusted as an end-to-end support system for individuals and
their families
Our Mission
Help individuals and organizations thrive by eliminating every
barrier to mental health.
Spring Health is a comprehensive mental health solution for
employers and health plans. Unlike any other solution, we use
Precision Mental Healthcare to seamlessly pinpoint and deliver
exactly the right fit for each person - whether that’s digital
support, meditation exercises, coaching, therapy, medication, and
beyond.

7. © 2023
About Carrie Cares Employers Branding
Carrie Corcoran is on a mission to revolutionize talent attraction
and enterprise hiring. With over ten plus years of experience in
employer branding and recruitment marketing. She’s focused on
recruiting operations excellence. She has dedicated herself to
eliminating the barriers that hinder companies from finding the best
talent.
Her laser-focused approach centers around empowering her
clients with enhanced hiring processes, leveraging cutting-edge
and innovative technologies, and equipping recruiters with the vital
skills necessary to stand out in the competitive talent landscape.

8. Gem’s talent engagement platform helps
recruiting teams use data and automation to
engage talent more deeply, build diverse,
high-quality pipelines, and hire predictably at
any scale. Visit: Gem.com.
Great Teams Trust Gem
Industry Leader

9. © 2023

10. © 2023
What you’ll learn today
• Challenges faced by non-tech employers in attracting
tech & digital talent
• What tech talent looks for in an employer, especially if
not a tech company
• Specific tactics that can be used to attract tech talent
• Pro tips for convince tech talent to accept your offer

11. © 2023
https://techcrunch.com/2023/06/05/tech-industry-layoffs-2023/

12. © 2023
Recruiting Tech &
Digital Talent for
Non-Tech Employers

13. © 2023
What are the challenges you’ve faced
recruiting tech and digital talent to
your company?
© 2023

14. © 2023
Challenges
© 2023

15. © 2023
In your experience, what is tech talent
looking for in an employer?
© 2023

16. © 2023

17. © 2023
Carrie Cares Employers Branding
Enhanced Visual Job Advertisement

18. © 2023
What are the most effective
tactics you’ve used to attract
tech talent?
© 2023

19. © 2023
Be Thoughtful and Intentional
● Put yourself in their shoes
○ What might be important them?
○ What about this role is interesting
○ Would you respond to your own messages?
○ What time of year is it?

20. © 2023
Be Thoughtful and Intentional
● Take into consideration where they
are in the company
○ Is the person in sales or engineering?
○ Are they jr or manager to director level

21. © 2023
Be Thoughtful and Intentional
● These details will change how I want to approach them
○ A salesperson is most likely going to be more talkative or outgoing
■ You can keep your outreach short and sweet
○ An engineer may need more details and specifics
■ They can be more data driven
○ Jr engineers are looking at the tasks they are going to be doing
○ Sr engineers want to know their career growth opportunities and the projects
they are going to be working on

22. © 2023
Be Thoughtful and Intentional
People tell us what they want us to hear, Instead of
showing us what we want or need
● We spend all of our time telling people
○ Great opportunity
○ Here's a bunch of boring information about the
company's history
○ Here's a list of skills; I am just using a basic
template for you

23. © 2023
Be Thoughtful and Intentional
DO NOT SELL TO THEM
Being thoughtful and intentional will make you
stand out from all the other recruiters
● Please make an effort to be different
○ Candidates are people not products
○ They receive tons of messages a day
○ Be personable, write to them as a peer
○ Don’t be afraid of trying something new

24. © 2023
Outreach Examples
© 2023

25. © 2023
WW Examples

26. © 2023
Soft Outreach

27. © 2023
Outreach Template

28. © 2023
Response Rates

29. © 2023
How do you focus the candidate
journey for tech talent?
© 2023

30. © 2023
Spring Health Candidate Journey

31. © 2023
How do you keep tech talent in your
pipeline warm?
© 2023

32. © 2023
© 2023

33. © 2023
What are some pro tips for getting
tech talent to accept your offer?
© 2023

34. © 2023
© 2023

35. © 2023
What are some metrics you use to
gauge your success?
© 2023

36. © 2023

37. © 2023

38. © 2023
Michelle Rojas
Associate Director,
Diversity Equity and
Inclusion
Spring Health
Jacob Rivas
Sr. Global Diversity &
Inclusion Technical Sourcer
WW (WeightWatchers)
Lori Sylvia
Founder and CEO
Rally
Carrie Corcoran
Employer Brand &
Recruitment Marketing
Consultant
Carrie Cares
Employers Branding
Q&A

39. IN PARTNERSHIP WITH
Thank you!
Recruiting Tech &
Digital Talent for
Non-Tech Employers