Marketing techniques have changed as how and which consumers get information change. Radio also has advertising which led to TV advertising, then shifted to digital marketing when the rise of the internet happened. Besides these progression of naturel market, the COVID-19 pandemic helped the marketing moved towards more digitally, furthur online. While TV still remains a important advertising medium for so many businesses, while digital marketing allows all the companies to reach to a global audience or consumer online. As we all know that digital marketing strategy or initiatives continue to grow at a rapid pace, that's why number of jobs in the field of digital marketing is increasing rapidly.

1. Introduction and Definition of Digital
Marketing
Title: Future and Scope of Digital Marketing
Definition: Marketing products and services through digital channels
Key components: SEO, SEM, SMM, email, content, mobile

2. Importance and Current Trends in Digital
Marketing
• Advantages: targeted reach, measurable results, cost-effectiveness
• Examples: Nike's 'Breaking2', Dollar Shave Club
• Current trends: video marketing, influencer marketing,
personalization

3. Predictions for the Future of Digital Marketing
• Voice search and interactive content
• Virtual Reality and Augmented Reality
• Video marketing and influencer marketing

4. Scope of Digital Marketing
• Industries: e-commerce, healthcare, finance, etc.
• Opportunities: high demand for digital marketing professionals
• Growth potential: projected increase in digital ad spending

5. Challenges and Conclusion
• Challenges: increased competition, changing
consumer behavior, need for constant skill
development
• Recap: Digital marketing offers immense
potential for growth and development across
industries
• Future prospects: bright, with continued
growth and innovation in digital channels