Know your audience: Discovering Learning and Development Insights Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.

1. Know your audience: Discovering Learning and Development Insights Radian6 Social 2011 Thursday, April 7th 2:00 pm – 2:55 pm Pacific D-E

2. What is this panel about? Learn from those in the trenches about how they are gleaning insights from all of the data they collect. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.

3. Who are our panelists? Paul Dyer, Head of Social Media, North America WCG World Matt Dickman, Senior Vice President & Partner Fleishman-Hillard Jeannine D’Allegro, Leader, Social Media Strategy Dun & Bradstreet

4. What are the big topics? The Planning What should you plan before jumping in? The Practical How do you pull these insights from customers? The Insights What do you do once you’ve pulled out this information? Where and when can it be used?

5. Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities Jeannine D'Allegro Leader, Social Media Strategy Dun & Bradstreet / Marketing April, 2011

6. “If content is king, then conversion is queen.” - John Munsell 6

8. Understand what their customers are saying about them (B2B)

9. What is the industry doing and saying?

10. What are competitors up to?

11. Are there new opportunities for the industry?

12. Mergers/Acquisitions?Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities 7

15. Analyze the content trends

16. Leverage alerts and reportsTurning Seemingly Disconnected Content Into Actionable, Proactive Opportunities 9