Facebook Business & Google AdWords. Here I tried to show basic targeting features of both platforms. Here I discussed: - Behavioural Targeting - Placements - Audience Filtering - Conversions - Topic - Keyword - Connections - CRM - Remarketing & Retargeting. For more info Contact : Rhshajeeb00007@gmail.com

2. Social
Core Targeting and audience segmentation
Device
• Type
• OS version
• Wi-fi connectivity
Affinities/Behavior
• Actions taken with
sites and apps
• purchase behavior
• Likes., Interest, Behavior
Human Experience
• Local
• Real time (weather, events)
• Seasonality (mothers)
Demographics
• Age
• Gender
• Language
• Location
• Relationship status
• Education level,
college, major
• Friends of your fans/users
CRM

3. Contact List
With data from your CRM system or
customer contact lists – such as
phone numbers or email addresses
– you can connect with your
customers and contacts on
Facebook.

4. Using the Facebook pixel, a snippet of code you install on your website, you can
create a Custom Audience of people who have visited your website. You can
even use the website traffic data to show people adverts for things that they've
shown interest in on your website.
Website Visitors

5. connections targeting
You can access this tool through the "Connections"
sub-section of ad set creation. It allows you to target
ads to people who are connected to your Page, app
and/or event. A person may be considered
"connected" to one of those if they've engaged with
them or are a friend of someone who has. You can
include or exclude these connections, depending on
what you're trying to accomplish. You can include or
exclude one connection type per ad set, or
click Advanced Combinations from the dropdown to set
up a series of parameters a person must meet to be in
your target audience.

6. Reach the people who use your
app. The Facebook SDK, a snippet
of code you install in your app, lets
you create a Custom Audience of
people who use your app, so you
can inspire them to return to a
game or view an item that they may
be interested in buying.
App Users

7. STUDY
ABROAD WITH
MACES
Lookalike Audience
STUDY
ABROAD WITH
MACESLookalike
Audiences
helps you find
find people on
on Facebook
who are similar
similar to your
your customers
customers or
or contacts
Uses the
insights to
match
customers with
with similar
similar interest
interest &
behavior
New people
who are likely
likely to be
be interested in
interested in
in your
business

8. Facebook
Feeds
Instant Articles
In-stream videos
Right column
Instagram
Feed
Stories
Audience Network
Banner
Interstitial
Native
In stream video
Messenger
Home
Sponsored messages
Placements

9. Audience Network Placements

11. AdPlay | Inventory
Overview Mobile
Desktop
Video
In-Apps

12. User Interest
Device Model
Location
OS Version
web vs. applications
Wi-Fi vs. APN
Audience targeting
Scheduling
Keyword Targeting
Desktop vs. Mobile
Mobile OS
Language

14. Relevance by Topic
Target one ad to
multiple pages
about certain topics at
once.
AdWords analyzes web
content and considers
factors such as text,
language, link structure,
and page structure.
Topic targeting lets you
reach a broad range of
pages on the Display
Network

15. Exposure by Placements
Managed
Placements
Target
websites on
the Display
Network that
customers
visit

16. Placements

17. Audience targeting
Affinity Infinity
Retargeting