This document discusses the need for radical, mega-level changes across the entire media system and industry to address the current existential threats and crisis facing news media. It asserts that ROI (return on investment) of news is real and measurable, but that the decimation of legacy media has reduced their revenue, readership, and number of journalists by over 60%. To survive, the document argues the media needs transformations at both the mega and macro levels across areas like revenue sources, content practices, audience engagement, distribution channels, personnel, legal frameworks, and technology usage.

1. ROIOFNEWSROIOFNEWSISREAL.ROIOFNEWSISMEASURABLE.
AEJMC Convention: Chicago, 2017
Dr. Richard Ganahl
Bloomsburg University, PA

2. 40YRS.MEDIA
PUBLISHING.PRINT.ONLINE
ENTREPRENEUR
ACADEMIC

4. 4
BUnow: MISSION

5. ?

6. RETAIL.COAL.
ANCHOR STORES.
HEALTH.DETROIT.

7. NEWS.CRISIS.
RADICAL.CHANGE.
INCREMENTALISM IS DEAD.
MEGA CHANGE.
MACRO LEVEL.

8. NEWS.COOL.
MEGA.CHANGE.

9. The Journo Manifesto
A Media Ethic for the Cyb-ital Age.
Mega Change. Macro Level.
https://journo-manifesto.blogspot.com/

10. WE BELIEVE: PREAMBLE
Every* individual of every age, origin,
orientation, and description…has the right
and the freedom to seek, engage, create and
share ideas in all forms, through all manner,
across all frontiers.
*Declaration of Human Rights

11. FACT: ROI of NEWS IS REAL
…ROI are measurable returns to people and
society generated from investments of
human, financial and resource capital into all
aspects of news efforts.
Hamilton, Holcomb

12. FACT: REAL EXISTENTIAL THREAT to MEDIA
…current decimation of the media industry is
so dramatic that legacy media is >60%:
revenue, readership, and journalists....

13. NEEDED: MEGA CHANGES. MACRO LEVEL.
…think different*....media system paradigm
shift: changes in media theory, revenue,
content, audience, distribution, production,
personnel, legal, and technological... (Hollifield)
*Steve Jobs, Apple Company

14. TRANSFORMATIONS: MEGA and MACRO
* REVENUE: Ggle/FB: share $; $ize FB news feed
* CONTENT: 1Amd trolls, fake, hate; FB feed own
* AUDIENCE: educ; media ltracy; ctzen-J; SM zone
* CHANNELS: carriers=respon veracity of content
* PERSONNEL: SM; entreprnr; security; x-platform
* LEGAL: defame; 1st Amd; jury; content ownershp
* TECHNO: access to top; training; exprimentation