What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age. Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them. Competitors and employees alike are leaving companies with weak product cultures behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture. Here is a video of me delivering this talk at the Business of Software conference in London in September 2018.

1. Eats Execution Culture

2. “You have to understand, we’re just
not trying to be entrepreneurial here.”
Executive to remain nameless

3. @prodculture

4. PRODUCT CULTURE IS A GROWTH MEDIUM
It describes the ideal environment for
sustained commercial success

5. “YOUR PRODUCT
IS A VEHICLE FOR
CREATING CHANGE
IN THE WORLD”
RADHIKA DUTT

6. @prodculture
www.productroadmapping.com

7. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

8. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

13. “Unleash the world’s creative energy by
designing a more enlightened way of working,”
DropBox’s new mission statement

14. "Transform the share folder into a
collaborative workspace"
DropBox’s product vision
“Unleash the world’s creative energy by
designing a more enlightened way of working,”
DropBox’s new mission statement

15. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

16. “SINCE I DO NOT KNOW
HOW TO DO THAT, THIS
MEETING IS NOW
ADJOURNED, AND YOU
WILL RETURN AT TEN
O’CLOCK TOMORROW
MORNING AND EXPLAIN
YOUR INTENTIONS.”
Peter W. Schutz, CEO,
Porsche AG 1981-1987

17. MEANS VS ENDS
HTML5 Redesign
Social Integration
Customer Requests
Revenue
Scalability
Transformational Ideas
Grow lifetime value
Grow market share
Competitive barriers
Grow recurring revenue
Fulfill more demand
Leverage assets

18. @d8a_driven
NOT OUTPUT
LET’S MANAGE TO OUTCOMES
OK
Launch Foo 4.1 to
increase sign-ups
by 25%
GREAT
Increase sign-ups
by 25%
BAD
Launch Foo 4.1

19. “Context Not Control”
Netflix

20. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

22. @prodculture
“We haven’t built it yet!”
Ferry Porsche, son of founder Ferdinand Porsche, 1909-1998

23. COMPETE WITH
YOURSELF AND YOU
MAY NEVER HAVE TO
COMPETE WITH OTHERS
@d8a_driven

24. “I THINK THAT THERE'S REALLY
SOMETHING TO THE STRATEGY
OF JUST LEARN, AND GO AS
QUICKLY AS YOU CAN. EVEN IF
NOT EVERY SINGLE RELEASE IS
PERFECT, YOU'RE GOING TO END
UP DOING BETTER OVER A YEAR
OR TWO THAN YOU WOULD BE IF
YOU JUST WAITED TO GET
FEEDBACK FOR A YEAR.”
Mark Zuckerberg,
Facebook CEO

26. LEARNING IS
GREATER THAN
SUCCESS @d8a_driven

27. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

31. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

32. UNDERSTAND
CONDITIONS AND
CREATE FITTING,
SMART SOLUTIONS
THE COMPETITIVE ADVANTAGE OF AN ORGANIZATION LIES NOT SO MUCH IN THE
SOLUTIONS THEMSELVES — BUT IN THE ABILITY OF THE ORGANIZATION TO
@d8a_drivenMIKE ROTHER, TOYOTA KATA

33. PRODUCT CULTURE IS A GROWTH MEDIUM
It describes the ideal environment for
sustained commercial success

35. @prodculture
4 Principles of Product Culture
Lead
with a vision of human awesomeness
Focus
on outcomes over outputs
Learn
and improve continuously
Build
small, diverse teams

36. @prodculture
To learn more:
Visit productculture.org
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