Content marketing and SEO are strategic marketing approaches focused on creating valuable content and optimizing websites to attract customers. Keyword infusion involves researching popular search terms and including them naturally in content. Googlebot crawls websites to determine rankings, while Google Trends and Analytics provide data on search patterns and website users to help optimize content. Both tools are useful though Analytics focuses on user behavior and Search Console on search visibility.

1. CONTENT MARKETING,
SEO AND KEYWORDS
INFUSION

2. CONTENT MARKETING:
• Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.

3. SEO (SEARCH ENGINE OPTIMIZER)
• Search engine optimization is a methodology of strategies, techniques and tactics
used to increase the amount of visitors (traffic) to a website by obtaining a high-
ranking placement in the search results page of a search engine (SERP) — including
Google, Bing, Yahoo and other search engines.

4. EXAMPLE:

5. WHO DECIDES THE RANKING OF PAGE ?
• GOOGLEBOT - It is the generic name for Google's web crawler.

6. HOW TO ACHIEVE THE SEO OR RANK TOP ?
• Here comes the concept of Key word infusion..
• Keyword – A word through which we search the most
example – VTU MBA RESULTS 2020

7. KEY WORD INFUSION
• A word that is searched in common.

8. HOW TO KNOW WHICH KEY WORD SHOULD
BE INFUSED ?
• Here a tool comes named GOOGLE TRENDS

11. AFTER KEYWORDS, WHO ARE MY CUSTOMERS
AND HOW DO THEY LOG IN MY WEBSITE ?
• We have two tools to get to know our end users –
1 – GOOGLE ANALYTICS
AND
2- GOOGLE SEARCH CONSOLE.

12. 1 – GOOGLE ANALYTICS

14. 2 – GOOGLE SEARCH CONSOLE

16. IF BOTH SHOWS ABOUT USERS THEN WHAT
IS DIFFERENCE ?
• Google Analytics is user-oriented, providing data related to those who visit and
interact with your website.
• Google Search Console, on the other hand, is search-engine focused, providing tools
and insights that can help site owners improve visibility and presence in the SERPs
(search engine result pages).

17. THEN WHICH TOOL IS BETTER ?
• There isn’t necessarily one winner and one loser. Each of these valuable Google tools
has advantages and disadvantages, and each serves a different purpose.
• As such, these options provide different forms of metrics, with Google Analytics
favoring clicks and Google Search Console prioritizing impressions.
• Henceforth, both the tools are necessary.

18. THANK YOU