The lecture was presented at Sri Pratap College, Srinagar organized by the Center for Innovation & Entrepreneurship Development on November 30, 2023.

1. Innovation and Entrepreneurship Strategies in Dairy Farming
Pervaiz Dar
Faculty of Veterinary Sciences & Animal Husbandry
Sher-e-Kashmir University of Agricultural Sciences & Technology, Kashmir
November 30, 2023

2. Dairy entrepreneurship
Application of entrepreneurial skills or business
acumen within the dairy industry
• Production
• Processing
• Value Addition
• Marketing
• Sustainability
• Risk Management
• Innovation & Technology

3. Global and Local Dairy Industry scenario
• Per capita availability of milk in the country is 427 g per day while as in J&K
it is 579.45 g/ day

4. Dairy Farming
Milk Products
Milk
Curd
Cheese
Butter
Ghee Vermicomposting/ dung
• Livestock sector contributes
4.11% GDP and 25.6% of total
Agriculture GDP in India (16.8%)
• In J&K Agriculture contribute 38
% to state GDP, of which 11% is
from livestock sector
• Livelihood 2/3rd of rural indian
directly or indirectly depend on
Livestock and dairy sector provide
employment to 80 million farmers
JK milk production 2594 TMT worth ₹ 9080 Cr.

5. Production vs productivity
• Israel: 12953 ltr
US: 10360 ltr
Denmark: 9367 ltr
China: 6000 ltr
• India :2199 ltr
J&K: 2380 ltr

6. Strategy 1: Breed improvement

7. Strategy 2: Nutritional Management
❑Feed cost constitutes about ~ 75% of the total milk cost
❑Green fodder constitutes 13 to 35% of the total feed input
❑National Dairy Development Board recommends that
A cow yielding 8 to 10 litres of milk per day be fed:
• 25 to 30 kg of green fodder
• 4 to 5 kg of dry fodder and
• 4.0 to 4.5 kg of concentrate per day
Balancing Diet Hay Making
Silage Making
Hydroponics UMMB Complete feed block

8. Strategy 3: Housing Management

9. Strategy 4: Health Management

10. Processing of Milk
In Jammu and Kashmir, 82.12 TMT go into processing (2.8 %)

11. Value Addition of Milk

12. Marketing strategy:
Packaging, Consumer feedback
Product portfolio Branding
Advertising

13. Sustainability of diary farm
Incorporating sustainable
and environmentally
friendly practices to
ensure long-term viability
while conserving natural
resources and minimising
negative impacts on the
ecosystem.

14. Risk Management

15. Technology Integration and Digitalisation
• Digital health monitoring and management system
• Drones
• Robotics
• AI & ML
• Sensors

16. Success story

17. Government Support and Policies for Dairy
Entrepreneurship in Jammu & Kashmir
• Integrated Dairy Development Scheme (IDDS)
• Establishment of Dairy Units (1-10 units/person, Subsidy 50% (Male-80,000/unit, female 90,000 per unit) ——
Production
• Establishment of Milk collecting/processing/chilling unit (50% subsidy)—Processing
• Establishment of Market Infrasture—Milk ATM (50% Subsidy)—Marketing
• Establishment of milk transport system (50% max upto 2 lakhs)—Transportation
• Environment Management of Diary Farm (Severage Treatment Plant 50% subsidiary max upto 3 lakhs)—
Sustainability
• Feed and Fodder Development Scheme (FFDS)
• Cattle Feed processing unit
• Establishment of Silage making unit
• Establishment of TMR making Unit
• Procurement of Mini tractor for cultivation of Fodder
• Establishment of Hydrophonic unit
• Establishment of Azolla tank
50 % subsidy

18. • Risk Management
• Kisan Credit Card (55000/cow 7% interest rate 4% if paid within year, max upto 3 lakhs)
• Livestock insurance (BPL Rs. 100/animal coverage 40,000, APL 500/animal coverage
40,000)
• Breed improvement
• Breeding policy and regulation of breed improvement, AI 100 % Coverage free of charge
• Health Management
• 1389 Veterinary Hospitals & Dispensaries
• ASCAD (✓HS/ BQ/LSD ✓Disease surveillance / monitoring ✓Mass Deworming)
• NADCP: Free vaccination for Control and Eradication of FMD & Brucellosis
Government Support and Policies for Dairy
Entrepreneurship in Jammu & Kashmir

19. Holistic Agriculture Development Program
by Jammu & Kashmir
Government of Jammu and Kashmir to infuse Rs 5000 cr through
29 target specific projects in various sectors of Agriculture in next
five years. Dairy development plan will receive around 400 cr

20. Gaps identified in Dairy Sector of Jammu & Kashmir

21. Financial Layout of cr in dairy development plan under HADP
30.45 cr 123.87 cr 134 cr 31.41 cr

22. 37.5 cr
100 startups will be supported through 25 cr

23. Expected outcome of the Dairy sector under HADP