Professionals in LinkedIn and in Twitter Training Place and time: November 26, 2021 in Vapriikki, Tampere Customer: Business Tampere & Visit Tampere Trainer: Pauliina Mäkelä, Kinda Oy Topics Goals of our LinkedIn and Twitter Training To inspire us all to communicate about our know-how in LinkedIn and in Twitter, To get ideas how to use the different possibilities in LinkedIn and in Twitter and To have conversations about our afternoon’s topics. Why are we using Social Media? Advantages of Social Media Attending in Twitter and in LinkedIn Brandsome.fi LinkedIn Twitter Diigo

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November 26, 2021 in Vapriikki for Business Tampere & Visit Tampere
Professionals
in LinkedIn
and in Twitter

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Goals of our LinkedIn and
Twitter Training
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•To inspire us all to communicate about our
know-how in LinkedIn and in Twitter,
•To get ideas how to use the different
possibilities in LinkedIn and in Twitter and
•To have conversations about our afternoon’s
topics.
•Do we have same goals today?

3. @PauliinaMakela Photographers: Niina Stolt &
Mirkku Merimaa
Communications Trainer/Entrepreneur
Pauliina Mäkelä, Kinda Oy

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LinkedIn, Twitter & SlideShare
in Use
•15 100 Twitter followers in personal profile
https://twitter.com/PauliinaMakela
• 2 000 Twitter followers in company profile
https://twitter.com/Kindafi
•11 200 LinkedIn contacts in personal profile
http://fi.linkedin.com/in/pauliinamakela
• 600 LinkedIn followers in company page
https://www.linkedin.com/company/kinda-oy/
• 970 SlideShare followers in personal profile
https://www.slideshare.net/Pauliinamakela

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Why are we using Social Media?
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Employee advocacy
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“I feel more connected and
enthusiastic about my work.”
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“I better understand my
employer’s business.”
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“My colleagues see me as an
influential.”
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“I have made new connections
that have helped my career.”
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“My friend/follower has applied
for a job with my employer.”
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Advantages of Social Media
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Increase your reach
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Build trust

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Save cost

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Generate sales

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Engage your employees

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Engagement in likes,
comments and shares
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Reach of posts,
Website traffic
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Increased brand
page followers
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Received ideas and feedback
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Success in recruitment
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Personal branding
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Twitter Profile

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LinkedIn Profile

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Content marketing
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Content marketing #kindasome
https://kinda.fi/
posts/ilmaisia-
kuvapankkeja/

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Free stock photos
•barnimages.com/
•finna.fi/
•freeimages.com/
•gratisography.com/
•kuviasuomesta.fi/
•lifeofpix.com/
•negativespace.co/
•nos.twnsnd.co/
•pexels.com/
•picjumbo.com/
•pixabay.com/
•splitshire.com/
•stocksnap.io/
•unsplash.com/

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Humanize your brand
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Studies show consumers will
listen to individuals more than
brands.
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Social selling
1. Optimise your LinkedIn and Twitter profiles
(photo, banner, bio, summary, etc)
2. Connect/follow and build your network
3. Interact with your network for credibility and
trust, tell stories
4. Create and share quality content regularly
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Content usability & accessibility 1/2
Get to the point in the beginning
Use short sentences
Use lists
Use emojis wisely

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Content usability & accessibility 2/2
Avoid link text like “Click Here,”
“More,” and “Read More.” These
kinds of links can be confusing
when a screen reader reads them
out of context.

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Digital transformation:
1. empower employees
2. engage customers
3. optimize operations
4. transform products
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Attending in Twitter and
in LinkedIn
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Follow the LinkedIn page

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Employees on the LinkedIn page

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Person on the LinkedIn page
Add Company name
with a LinkedIn page

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Follow the LinkedIn page

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Employees on the LinkedIn page

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Person on the LinkedIn page
Add Company name
with a LinkedIn page

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Follow the Twitter profile

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Like, comment and tweet/retweet

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Follow the Twitter profile

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Like, comment and tweet/retweet

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Brandsome.fi
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Visit Tampere

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Business Tampere

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Add yourself to Brandsome

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LinkedIn
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When using LinkedIn, you can

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•find and share content to the news feed and
to the groups
•comment and react to the content from
others
•have conversions in person’s updates and in
the groups
•keep your resume up to date
•network by sending and accepting the
invitations
When using LinkedIn, you can 1/2

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•send private messages
•ask and get recommendations for your work
and your skills
•find a new job
•find new employees, customers, co-
operation partners and positions of
responsibilities
•create content as a professional about your
own themes.
When using LinkedIn, you can 2/2

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Analytics in LinkedIn

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Networking in LinkedIn
"I’d like to connect with you on
LinkedIn”
vs
“It was lovely to meet you in
Rhetoric Summer School event
in Hämeenlinna.”

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Skills & Endorsements in LinkedIn
Add your skills
Give endorsements to others
Ask for endorsements

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Recommendations in LinkedIn
Give recommendations
Ask for recommendations
Ask for updated
recommendations
Thank for recommendations

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Be present with your LinkedIn
profile and communicate!

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Twitter

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When using Twitter, you can

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•tweet your opinions, thoughts, ideas, public
notes, links, news, articles, blogs, job ads,
polls and videos
•do live videos and voice tweets
•follow other users
•use words or hashtags to search and find
interesting content to read and to tweet
and accounts to follow
•share content with retweets or quates
When using Twitter, you can 1/2

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•like others’ tweets
•discuss in your own tweets and others’
tweets
•create your own lists, be a member in
somebody’s lists and follow somebody’s lists
•create moments/curated stories
•send private messages
•create content as a professional about your
own themes.
When using Twitter, you can 2/2

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Analytics in Twitter

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Historical tweet

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Be present with your Twitter
profile and tweet!

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Diigo in Use
•Diigo - More than 10 000 links saved in
personal profile
https://www.diigo.com/user/
pauliinamakela

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Thank you
and all
the best!
kinda.fi