Why ambassadorship is a strategic choice for every company
•Download as PPTX, PDF•
0 likes•222 views
We believe in the power of word-of-mouth. To inspire people. Start conversations. Experience new stuff. Because 92% of all people are influenced through their friends & family. Stories are to be told as they can only live up to their potential if they can be shared, spread, and used in the right place at the right time with the right audience. Patrick
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Why ambassadorship is a strategic choice for every company
Similar to Why ambassadorship is a strategic choice for every company (20)
Recently uploaded
Recently uploaded (20)
Why ambassadorship is a strategic choice for every company
- 1. Patrick De Pauw @patricksose Social Media Week
- 2. “ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ”
- 3. ” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ”
- 4. 12 % ORGANIC REACH 2013 1,7 % 2016 “ LET’S POST CONTENT ON SOCIAL MEDIA ”
- 5. “ PAY TO PLAY ” 1000 reach 2010 2013 2016 1000Followers 100 reach 500 reach
- 6. friends & family are most influential to their
- 7. 92% 36%
- 8. ” HOW TO GET TO A -Digital- WORD OF MOUTH? ”
- 9. HIGHER EFFECTIVENESS BROADER REACH HIGHER IMPACT MORE ENGAGEMENT Traditional marketing isn’t enough You’re not the only one spreading the news People are far more likely to trust messages from friends over any type of brand communication People really feel part of the cause “ WITH AMBASSADORSHIP ”
- 10. “ WHY AMBASSADORSHIP? ” 58,823 FOLLOWERS 1,000 REACHED 1.7% ORGANIC REACH 3 AMBASSADORS 1,000 REACHED 317 PEERS REACH PER AMBASSADOR WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
- 11. “ WHO IS AN AMBASSADOR? ” VS
- 12. 1 AMBASSADOR SHARES ON 2,4 NETWORKS REACHES 317 PEERS INFLUENCES 5% TO CLICK ON BRANDED CONTENT “ WHY AN AMBASSADOR? ”
- 13. nal person who loves to spread the word a
- 14. STRATEGY TO DEPLOY ON AN AMBASSADOR PROGRAM
- 15. “ CONNECTION FUNNEL ” SEEDERS POWER AMBASSADORSLATENT RECEIVE ENGAGE SHARE INPUT BECOME ONE VIEW DISCOVER LIKE FOLLOW RETWEET REBLOG COMMENT HASHTAG CREATE I KNOW I LIKE I SEED I ACT I FEED
- 17. “ CONTENT: STRATEGY’S FUEL ” CONTENT CHANNELS AMPLIFICATION RELEVANT ADAPTED TARGETED
- 18. ” 9 OUT OF 10 POSTS SHOULD NOT BE ABOUT YOUR PRODUCT ”
- 21. 1 2 3 HARVEST Keep track of the results of your ambassadors sharing your brand messages in real time. ACTIVATE Your ambassadors easily share (seed) your predefined message through their social networks. RECRUIT Ask your colleagues, clients, fans & family to enroll in your ambassador program. SOCIAL SEEDER
- 23. CASE : BRANDING BELFIUS Campaign: employee advocacy Ambassadors: 1000 people Frequency: 2 per month Seeder: +/- 37% Social Media: 55% Facebook, 15% Twitter, 30% Linkedin
- 24. CASE: BOOST EVENTS REED MIDEM Campaign: Push to speaker list Ambassadors: 70 MIPCOM speakers Reach: 100k+ people Benchmark: +745 people per ambassador (platform average: 317) Campaign: Open ambassador Ambassadors: Anyone can sign up via dedicated page Reach: 200k+ people Advantage: More efficient process (lists auto-populated)
- 25. CASE : HR DATAFLOW Campaign: Job post Ambassadors: 47 (33 active) Impact: 1989 hits, 46 applications, 15 interviews, 2 new hires Incentivation: best seeders get team building budget Conclusion: Great ROI with high engagement
Editor's Notes
- Think how small business where doing business before: Bouche à oreille was their marketing weapon. Tell also about the milk man story and food delivery…
- By activating ambassadors of your organisation and create an ambassadorship program.