Legal Environment and Advertising Ethics - Reliance Jio, Ghadi Detergent, Critical and Ethical Analysis of the advertisements.

1. PARVEEN MANDAL – TYMM17
GAURAV MOOLYA – TYMM19

2.  In September last year, Reliance
Jio had through its ads, dedicated
the Jio 4G service to the Modi
government's flagship Digital
India project.
Full-page "Jio: Digital Life"
jacket advertisements were
published with a photograph of
the Prime Minister, dressed in a
blue jacket, triggering a political
controversy.

4.  The company projected it was furthering the PM’s
‘Digital India’ agenda by offering free voice service and
high-speed broadband services.
 The advertisement is unethical as it might be alright for a
public servant to promote a concept such as increase of
education or sanitation, but not bind with a specific
brand.
 The advertisement was approved by ASCI/AAAI.

5.  The Ministry of Consumer Affairs sent the notices
under the Emblems and Names (Prevention of
Improper Use) Act of 1950, which bars use of Prime
Minister's name and picture for commercial use.
 According to section-3 of the Act, no person shall use
any "specified" name or emblem for the purpose of any
trade, business or any such activities without the
"previous permission of the central government" or
officers authorised by the government.
 In the aftermath, Reliance Jio is liable to pay a penalty
of just upto Rs 500 .

6.  Ghadi detergent is one of India’s largest selling
detergent brands. It is manufactured and marketed by
RSPL, a Kanpur based conglomerate.
 The new ad campaign, conceptualized and created by
ADK Fortune has been timed around Holi to take the
idea forward.
 The campaign interestingly plays around the phrase
‘bura na mano holi hai’ and how it is abused by
certain miscreants to take advantage of a situation.
 This nuisance won’t stop till women take it on to
themselves to give it back.

7.  The commercial is ethical as it highlights an
important problem of our society in a very realistic
and relatable fashion.
 The heart of the commercial lies in how miscreants
take advantage of the festival and believe they have a
license to touch a woman under the garb of ‘bura na
mano holi hai’.
 The commercial is legally accepted by ASCI/AAAI.