In his talk at SMX Munich 2019, Dan Petrovic highlighted one emerging aspect of Google search - no search at all! We're talking about Google Discover, a machine learning content delivery platform that provides, "queryless" results served to users based on their interests, location and user behaviour. Discover already brings enormous traffic to those who show up on the feed, but remarkably remains largely under the radar by majority of the marketing community. Only days after Dan's presentation, Google started rolling out Discover performance report in Search Console. Find out more: https://dejanseo.com.au/discover/