Design concept of Affordance. How does it work, where to find it and recognise its properties. Second part consists of examples from digital and physical worlds collected by the author throughout five years. Award winning talk presented at conferences in Berlin, Barcelona, Paris and multiple locations in Czech Republic.

1. Affordance in Examples

2. Otakar Hyps
User Experience Designer
otakar.hyps@gmail.com
linkedin.com/in/otakarhyps/

3. From Industrial Revolution to 2019
Teams &
People Managers
Product
Managers
Designers
19th century
Industrial Revolution
20th century
Information Revolution
21st centurySince Ever
Individuals

4. Affordance
is the possibility of an action on an object.

5. https://www.cgtrader.com/3d-models/architectural/decoration/branch--2

12. https://guitargearfinder.com/guides/ultimate-guide-to-guitar-amp-settings/

13. Signifier
is a hint which supports affordance on an object.

16. Turn left or right to change temperature.

17. Constraint
is the limitation of actions on an object.

20. False affordance.
When it looks like an action is possible and it is not.

23. • Properties
• Signifiers
• Constraints
• Avoiding False Affordance
• Context
• Learned Affordance
• Culture & Society
• Design Principles
Object Environment

29. Ecological Approach
to Visual Perception
James J. Gibson

30. EXAMPLES

34. How to make your kind happy
In entirely be to at settling felicity. Fruit two
match men you seven share. Needed as or is
enough points. Miles at smart no marry whole
linen mr. Income joy nor can wisdom summer.
How to make your kind happy
In entirely be to at settling felicity. Fruit two
match men you seven share. Needed as or is
enough points. Miles at smart no marry whole
linen mr. Income joy nor can wisdom summer.

35. How to make your kind happy
In entirely be to at settling felicity. Fruit two
match men you seven share. Needed as or is
enough points. Miles at smart no marry whole
linen mr. Income joy nor can wisdom summer.
How to make your kind happy
In entirely be to at settling felicity. Fruit two
match men you seven share. Needed as or is
enough points. Miles at smart no marry whole
linen mr. Income joy nor can wisdom summer.

46. More Examples

60. What’s next
https://www.nngroup.com/articles/audio-signifiers-
voice-interaction/