Pandemic has transformed entertainment industry. In the stay-at-home life, entertainment has become one of the most searched content. Even after this outbreak ends, several new aspects of entertainment will remain and even flourish. Changes in the entertainment industry are not only important for the industry players but also for other industries that plan to use entertainment as a medium to interact with their consumers. They need to understand what is hot now and in the trends but still relevant with their target market.

1. ENTERTAINMENT
INDUSTRY
TRENDS AND
OPPORTUNITIE
S 2022

2. “Thepandemicbroughtmanychangesin manyfields
includingentertainmentwhichmadeentertainment
moreadvancedthanever,transcendingthe
boundariesofplaceandtimeandprovidingbenefits
to theecosystemevenafterthepandemicis
considered over.”
MARTIN
HARTONO
CEO of GDP Venture
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
02

3. Source: www.weforum.org/agenda/2021/08/4-things-to-know-about-the-future-of-media-and-entertainment/
In the stay-at-home life, entertainment has
become one of the most searched content.
Even after this outbreak ends, several new
aspects of entertainment will remain and
even flourish.
Pandemic has transformed
entertainment industry
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
03

4. global digital home/mobile entertainment market
in 2021 increased by 24% than 2020
COVID-19’s staying-at-home protocol
accelerated digital entertainment consumption
around the world.
US$ 45.2B
Source : Theme Report 2021, Motion Picture Association RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
04

5. 1100
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
05
increase in search
for video-on-demand
services.
Music streaming
% subscriptions
increased to
33.9%
from 28.2% in 2020.
52MIO
Esports
stakeholder
from gamers to
industry leaders.
The digital
entertainment
industry continues
to grow globally,
including in
Indonesia
Source : Vero & Decisionlab, 2021
Source : Bain & Company 2021 Source : OMDIA, 2021

6. RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
06
#1 Trend

7. Video-on-demand
subscriptions have
significantly increased
due to the pandemic
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
07
Source: Theme Report 2021, Motion Picture Association
When it comes to staying at home,
everyone needs entertainment;
one of the most popular form of
entertainment is watching movies.
This is why video-on-demand
subscriptions have become so
popular in recent years.
Video-on-demand
1,600
1,400
1,200
1,000
800
600
400
200
0
2017 2018 2019 2020 2021
Video-on-demand & Online Video
Subscription (Millions)16
Source: Omdia
Cable
Internet Protocol Television
(IPTV)
Satellite
Virtual Pay TV
Digital Terrestrial Television
(DTT)

8. These phenomenons led many
entertainment media giants to
launch their own VOD service
and penetrate the growing
Southeast Asia market.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
08
Source: GlobalWebIndex (2020), Katadata (2021), WeAreSocial (2021)
Disney + Hotstar
Launched in April 2020
HBO MAX (Warner Media)
Launched in May 2020 (America)
A Major Change
in Film Release Strategy
A change in audience behavior has forced many
major film production companies to change the
way they release films. As an example, Warner Bros
released 17 of their films simultaneously in theaters
and through HBO Max.
One of the films released during the 2020
pandemic was Troll World Tour, which earned
US$ 100Min only 3Weeks.

9. Top 5 Bioskop Online movies
Story of Kale (2021)
Selesai (2021)
Nussa: The Movie (2021)
Jakarta VS Everybody (2022)
One Night Stand (2021)
Source: Bioskop Online
VISINEMA, one of the biggest Indonesia production
companies, has developed a pay-per-view platform
called Bioskop Online.
Bioskop Online helps the local film industry
to survive in a midst of a pandemic
589,000
Registrant in the first
3 months after launching
500,000
Monthly Visitors
until date
Bioskop Online Original Movies
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
09

10. By sponsoring a movie, your brand can become
more relevant to the audience’s lifestyle.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 10
Tell your brand story
The brand can convey its message
through films either directly or
through side movies produced on
the brand's platform.
Producing merchandise
Creating merchandise and
allowing viewers to purchase
it is one way to build brand
awareness.
On-ground activation
Bringing new experiences to
offline activations such as
watching together is also an
exciting idea to explore.
Opportunities in
transmedia storytelling

11. RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 11
#2 Trend

12. Wacken World Wide - Various Artist
United At Home - David Guetta
Streaming Outta Fenway - Dropkick Murphys, Bruce Springsteen
Rolling Loud’s Loud Stream - Swae Lee, Ski Mask The Slump God
Verzuz Presents - Gladys Knight vs Patti La Belle
11
7.73
5.95
4.7
3.7
Virtual concerts have been the key to the music industry's survival.
The public has accepted and embraced it.
Virtual concerts,
as a new entity of
music concert
Livestreamed music performances with the highest viewership worldwide in 2020 (in million views)
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
12
Source: Statista (2020)

13. IDR9Bhealthcare workers.
#dirumahaja
dari Musisi Indonesia
With a similar spirit, in indonesia
collaborate with more than 30 Indonesian musicians
to hold a virtual concert titled #DiRumahAja.
This virtual concert generates
to be donated to
Virtual Concert for Humanity
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 13
More than 100 global musicians performed an online
concert at One World : Together At Home on April 2020.
The virtual concert had raised
for healthcare
workers.
US$128M

14. 850MPress
Impressions
8.5MLivestream
Viewers
1MTweets
#1 Trending on Youtube
Trending on Twitter
Worldwide
88rising's charity concert
was a big success
A similar approach was taken by
Asian-American label 88rising for their
virtual concert. In May 2020, Asia Rising
Forever virtual concert raised a fantastic
amount of donations.
8 Reasons 88rising’s
Asia Rising Forever Fest
Could Be a Must-Watch
Live Stream
Twitter Comes
Together for ASIA
RISING FOREVER
with 1M Tweets
88rising Taps Top
Talent & Twitter for
Asia Rising Forever
Livestream Fest
88rising’s Asia Rising
Forever Festival Was
a Huge Success
This New Digital
Festival Celebrates
Asia’s Best Musicians
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 14

15. One of NIKI'saccomplishments was the MOONCHILD
Experiencevirtual concert. The virtual show was
successfully streamed live on YouTube and KASKUS TV
and drove numerous views and merchandise sales.
On Youtube
1.2MVIEWS
across all video uploads from
“NIKI Moonchild Experience”
virtual concert.
Total views
697K
Youtube & Kaskus TV
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 15

16. Another accomplishment from 88rising stars is The Extravaganza
Livestream show by Joji. It's one of the most significant live events
in 2020 and attracted a stadium-sized audience to three different
paid event shows with 48.000 viewers.
100+
#1
#2 2M+
Trending Music
on Twitter
United States
Trending overall
on Twitter
United States
Countries
viewed
Spotify fan’s
first outreach
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 16

17. Virtual concert
goes to Metaverse
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 17
The latest development of virtual concerts is in the
metaverse. On November 19th 2021, the famous
American singer Justin Bieber held a 30-minute
metaverse show on Wave's virtual music platform.
One of the most significant players in the music
industry, Warner Music Group (WMG), has also
partnered with The Sandbox to create its first
music-themed world, WMG LAND.

18. NFT collaboration was a breakthrough in the
music industry that brands can leverage.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 18
Collaboration with
NFT Artist
The brand can work with
artists and musicians to
publish the NFT collection to
deliver the brand's messages.
Producing merchandise
88rising and Coachella have
collaborated on the NFT collection in
which NFT owners can avail of various
privileges, such as lifetime festival
passes and unique on-site experiences.
On-ground activation
NFT collaboration is a great
innovative way to connect to your
consumers and build a relationship
by passing on ownership of
something exclusive.
Opportunities in NFT
collaboration

19. RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 19
#3 Trend

20. The popularity of K-Pop has been a world spotlight
for the past few years.
Then came 88rising, which led the way for other
Asian musicians to enter the world scene. This
Asian-American music label provides
opportunities and records world achievements
with Asian musicians.
Asian musicians
are on the rise
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 20

21. has a history of first:
Record label
headliner
at Coachella 2022
Asian-centric
music festival
in the US
soundtrack for
Marvel’s first Asian
superhero Shang-Chi
TikTok branded
challenge to break
30 billion views
Asian artist to
hit #1 on Billboard
Hip-Hop/R&B charts
Asian artist
to hit #1 on the
Spotify Album charts
Audio Streams
40B+
Total Streams & Views
8B
30B
TikTok Views
4B
Youtube Views
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE – 21

22. Rich Brian
2.5B+
Total streams
12M
Monthly Spotify listeners
3.7M
Instagram followers
NIKI
1.8B+
Total streams
9.3M
Monthly Spotify listeners
2.1M+
Instagram followers
Through 88rising,
Indonesian musicians
gained a global spotlight
and achieved numerous
accolades
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE – 22
Rich Brian became the first Asian
artist on the iTunes Hip Hop #1
Chart in 2018.
NIKI won the NME Magazine Award
for The Best Asian Album in 2020.

23. Warren Hue, a newcomer from
Indonesia receive the NME Award for
The Best Asian Song in 2021.
The MAMA 2019 awarded Stephanie
Poetri as The Best New Asian Artist.
With all their accomplishments, no
wonder 88rising musicians strike the
hype and well-known globally.
"Asian rap collective 88rising has
quickly become one of the most
popular, and groundbreaking,
crews in music."
The Rolling Stones
Warren Hue
91M+
Total streams
1.1M+
Monthly Spotify listeners
645K+
Instagram followers
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE – 23
Stephanie Poetri
600M+
Total streams
2M+
Monthly Spotify listeners
1.2M+
Instagram followers

24. Not only become
a global music trend
In collaboration with Marvel Cinematic
Universe, 88rising is also contributing to
the original soundtrack of Shang-Chi.
“With this album, I wanted to bring artists together to tell the stories
of unconditional love and memories of growing up—the distinct
warmth of mom’s hot soup or cut fruit—and how she was always
there for you whether you appreciated it or not,”
said 88rising’s founder, Sean Miyashiro.
Source: “88rising brings Asian excellence with Shang-chi OST.” https://www.envimedia.co/88rising-brings-asian-excellence-with-shang-chi-ost/ RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
24

25. At the showcase, all Asian
musicians from 88rising
performed, making it a global
highlight and a topic of
conversation in social media.
88rising takes over
Coachella 2022
88rising made history at
Coachella 2022 when it
became the first record label
to showcase its artist on the
main stage.
637M+
Impressions
from 55K posts
related to 88rising
at Coachella 2022
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 25
4.3B+
Views
88rising Coachella
keyword get billion
views on TikTok
34M+
Impressions
from 6.2K posts
related to NFT 88rising
at Coachella 2022

26. Asian musician in a global pop group
In addition to joining groups of fellow Asians, Asian
musicians can also take part in groups with musicians
from around the world. Formed in Los Angeles in 2017,
the group consists of 18 members from different
countries, including China, Japan, and Korea.
A passionate 117M global fan base
across Now United platforms
75% of audience 13-24 year old 75:25 female/male split.
8.9M 56.1M 38.7M 4.4M
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 26

27. The other talented musician from Indonesia is Voice of Baceprot,
three inspirational high school friends from "Preanger Land", Garut.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 27
Wow Festival Uk
London, United Kingdom
Global Just
Recovery Gathering
Boston, United States
Canadian
Music Week
Toronto,Canada
Wow International
Day Of The Girl
Celebration
London, United Kingdom
2021
Fight Dream Believe
European Tour
Netherlands, Belgium, France, Switzerland
The girls, managed by 12WIRED since 2017,
have colored the international metal music scene
while breaking the perception of the hijab.
Voice of Baceprot rocks the world!
2022
Wacken
Open Air 2022
Wacken, Germany -
August 2022
Fight Dream Believe
European Tour 2022
Czech Republic, Netherlands, Denmark

28. Collaboration with local musicians who have reached
global success is an excellent way for brands to gain
exposure and become a global conversation.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 28
As brand ambassador
Brands can increase
exposure when musicians go
on global tours by appointing
them as ambassadors.
Driving conversation
Brands can create buzz by
bringing their products
into the lives of musicians
abroad.
Local proud
Indonesians are proud to see their
people receiving international
recognition, this approach will
generate many conversations.
Opportunities in global
local musicians

29. RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 29
#4 Trend

30. Source: Newzoo, Comscore, IFPI, Statista (2021)
BOX OFFICE
$42.5B
MUSIC
$20.2B
GAMING
Mobile: 45%
Console: 32%
PC: 23%
Gaming: The Most Lucrative
Entertainment Industry By Far
The Gaming sector is now worth
US$ 145B
and continue to grow approximately US$ 198B in 2024.
Global revenue of selected entertainment industry sectors in 2019.
$145.7B
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE –
30

31. In 2021, as much 83,6% global internet
user aged 16 to 64 are playing video games
in any device.
68.1% users are playing on their
smartphone, while PC/laptop are second
most played device.
It makes Indonesia the Southeast Asia’s
fastest-growing games market
Indonesia games
market gain
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE –
31
$1.74B 32.7%
Year-on-year
Because everyone is gamers, Gamification now is a thing
It is not just a technology. Psychology plays on it.
90%
of employees feel
more productive when
using gamification.
Game-based
motivation increases
user-engagement by
48%
A gamified system
can increase
website visits by
108.5%

32. One of Agate's project, Mythic Protocol, a web3 game franchise
that revolutionize how gamers spend money for in-game assets and
co-create the game universe together with the players' community.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE –
32
Web3 games and the metaverse offer the chance for
companiesthat are not originally from thegame industry to
engage with playersand (extended) community
Agate is a game company that
has a decade of experience in
serving both sides of the market:
B2C players (PC, Console, Mobile
F2P) and B2B clients
(Gamification, Game-based
solutions in many platforms).
This expertise is now converging
into the readiness to support
game & entertainment evolution
in Web3 and the metaverse.

33. YouTube Gaming Streams in 2020 reached
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 33
100B
The game streamer audiences also went
skyrocketing. Live game streaming watch
has increased 21% in 2021.
Hours
Globally
It shows that gaming becomes a big market for
entertainment.
Meanwhile in 2021, Twitch hours
watched has increased by
45%, totaling to 24 billion views.
800M
Q1 2018 - Q4 2021 | on Twitch, Youtube Gaming, and Facebook Gaming
YEARLY
TOTAL
28.7B
34.6B
15.8B
11.8B
600M
400M
200M
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2018 2019 2020 2021

34. Piala Presiden 2021 had reached
>93M Views
Participant
58,458 Teams
142,000 Athletes
Kincir initiates Indonesia Esports Premier League to gather
professional players to compete in various platforms and genres.
Kincir successfully held Piala Presiden Esports in 2019, 2020, and
2021, while keep maintaining players and audiences through news
updates of other Esports competition.
This phenomenon of game streaming was shown with great
enthusiasm at the President's Cup organized by Kincir.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 34

35. Gaming is widely used by companies for many
purposes, including engaging with the gaming
community.
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘22
PAGE – 35
Expand the market
Companies can tap into the
gaming community, which
is growing exponentially
every day.
Achieve company goals
Gamification is undoubtedly
beneficial for companies, whether
they want to engage their
employees or market their products.
Bringing new
experiences to the table
Experiences with new technology, the
metaverse, and any other innovation
are always intriguing for customers
Opportunities in gaming

36. There is no better time than now to collaborate with
the entertainment industry. Its ability to keep up
with the latest technology and culture will ensure
brands can deliver an entertaining experience and
engage with their audiences better.
The opportunity is yours to seize.
Theendlessopportunity
in entertainmentindustry
RISING TRENDS FROM THE ENTERTAINMENT
INDUSTRY ‘21
PAGE –
36