The document summarizes an upcoming startup competition called midemlab that is focused on music, marketing, and direct-to-consumer sales categories. It will take place January 26-29, 2013 in Cannes, France and feature pitches to a jury of investors and industry leaders. The competition has helped launch over 100 startups since its first edition and case studies are provided of successful companies that participated, such as Next Big Sound and Ovelin, which went on to raise funding. Testimonials from past participants emphasize the networking and exposure opportunities midemlab provides.

1. midemlab
startups & app developers
competition

2. midemlab
Startups & app developers competition
3 categories :
§ Music discovery, recommendation & creation
by
§ Marketing & Social engagement (social media,
consumer analytics, geolocation, crowdfunding…)
§ Direct to consumer sales and content monetisation
by (distribution, e-commerce, payment solution, ticketing…)
Format onsite & jury composition :
§ 1 pitch session per category
§ Jury members are : venture capitalists, potential
business partners, successful tech entrepreneurs
& influential digital media
§ More networking opportunities with midemlab
finalists
Training partner:
26-29 January 2013 - Palais des Festivals, Cannes

3. midemlab : the winning startups
30 finalists, 10’ pitch, over 100 startups since 1st edition
and some success stories :
2009
2010
2011
by
by
2012 by

4. midemlab
Jury members in 2012
Jury members are VCs, future business partners, successful entrepreneurs, digital media…
26-29 January 2013 - Palais des Festivals, Cannes

5. midemlab, a great business accelerator
“The credibility from winning midemlab
Case study: Next Big Sound 2011 has given us great exposure to an
international audience we never would
have had otherwise".
• January 2011
Data management service Next Big Sound Alex White, Co-Founder & CEO
is revealed at midem 2011
• September 2011
Finalist of Business Week’s America's Best
Young Entrepreneurs
• December 2011
Alex White is listed by Forbes’ among most
talented 30 under 30 in music
• January 2012
Next Big Sound raises $6.4m for analytics
ambitions (IA Ventures and the Foundry
Group)

6. midemlab, a great business accelerator
Case study: Ovelin “midemlab has been an excellent way to show our
product to the top people in the music industry!”
• November 2011
Launch of the iPad game, WildChords Christrophe Thür, Co-Founder and CEO,
WildChords by Ovelin (Finland)
• January 2012
Ovelin wins midemlab in the « Direct to
consumer sales and Content monetisation »
category
• February 2012 “Ovelin developed WildChords as
a fun way for beginners to learn
Ovelin raises $1.4 million in seed funding guitar, get over those musical
(True Ventures) hurdles, and seek everlasting
musical glory.”
• March 2012
Ovelin wins SXSW Music Accelerator

7. midemlab voices
“midemlab is a great platform for emerging startups looking to showcase their latest product to the
industry at large.”
Rahul Powar, Founder, Mpme by Apsmart (UK)
“I can already tell you that, on a business and investment point of view, midem and midemlab had a great
impact on webdoc. We can already notice a “before” and an “after” midem!”
Stelio Tzonis, CEO, webdoc (Switzerland)
"midemlab was a great opportunity to network with people at the intersection of music and
technology and an excellent place to raise awareness of Songkick in the traditional music industry”.
Ian Hogarth, Co-Founder & CEO, Songkick.com (UK)
“midemlab was the ideal platform at the right time to announce our service and create initial awareness.”
Matthias Glatschke, Founder & CEO, Songpier (Germany)
“midemlab was a very good place for us to show our amazing Direct-2-Fan tool to media and
potential consumers. The event brought us a lot of business deals”.
Paavo Backman, Prime Minister, Steam Republic/Mobile Backstage (Finland)
"The experience has lifted the profile of Silence Media in the industry
and directly led to us winning new clients”.
Lee Henshaw, Managing Director, Silence Media (UK)

8. www.midem.com
Follow us :
Download midem iPhone App :
http://road.ie/midem
midem is the place where music makers, cutting-edge
technologies, brands & talent come together to enrich
the passionate relationship between people & music,
transform audience engagement & form new business
connections.
midem takes place every 4th week of January and
brings together 6,900 professionals from 75 countries.
26-29 January 2013 - Palais des Festivals, Cannes