Presentación de Mira Georgieva en ElastixWorld 2015, Bogotá. Video: https://youtu.be/vuxvUAvndp0

1. BOGOTA,
COLOMBIA

2. ACCENT
ON
ACCESSIBILITY
mira@zoiper.com
Mira
Georgieva

3. This
talk
will
not
include
technical
tweaks
and
secrets.
No
developers
were
harmed
during
the
make
of
this
presentaGon.
(MAYBE)
V
I
E
W
E
R
’S
A
D
V
I
S
O
R
Y

4. I
work
with
this
guy

5. A. Currently
available
technology
B. The
world
of
the
deaf/hard
of
hearing
C. Business
insights
D. PracGcal
examples
E. WaveAmp
Open
Source
F. Wrap
up
(if
we
have
Gme)

6. RIGHT
/
DERECHO
LEFT
/
IZQUIERDA
GUIDE
ME
TO
THE
BOTTLE
OF
WATER
GUÍA
ME
A
LA
BOTELLA
DE
AGUA

7. Advance
resides
in
mutual
collaboraGon.
without
the
help
of
others,
people
who
need
guidance
to
complete
basic
tasks,
would
not
make
it.

8. Before
I
started
working
on
this
project,
I
knew
nothing
about
the
challenges
I
had
to
address.
But
as
I
went
on
and
on,
I
realized
that
I
do
not
have
to
do
much.
My
business
already
provides
accessibility
features.
They
are
simply
not
presented
as
such…
Your
business
provides
accessibility
features.
Your
PBX,
your
hardware,
your
so[ware
–
they
provide
accessibility
features.

9. THESE
BREAKTHROUGHS
TRANSFORM
THE
LIVES
OF
MILLIONS
OF
PEOPLE
AROUND
THE
WORLD.
ACTUALLY,
THEY
TRANSFORM
ALL
OF
US
AND
ALL
OF
OUR
LIVES
ENTIRELY.

10. ASLAN
Meet
ASLAN!
• ASLAN
stands
for
Antwerp's
Sign
Language
ActuaGng
Node
• ASLAN
is
an
AutomaGc
Sign
Language
Interpreter
• ASLAN’s
body
is
3D
printed!
• Used
during
lectures
and
presentaGons
in
class
rooms
…or
even
during
presentaGons
like
this
one

11. Brain-to-text
• The
paGents
read
sample
text
aloud
during
the
study
• machine
learning
algorithms
extract
the
most
likely
word
sequence
from
the
signals
• automaGc
speech-­‐to-­‐text
methods
create
the
text
output
• word
error
rates
–
as
low
as
25%
• The
Brain-­‐to-­‐Text
system
might
lead
to
a
speech-­‐communicaGon
method
for
locked-­‐in
(unable
to
communicate)
paGents.

13. Siri | Cortana | Google Now

14. • Imagine
all
this
combined.
• Now
imagine
all
this
combined
with
your
knowledge,
with
your
experience,
with
your
so[ware,
with
your
hardware.
• You
would
think
that
all
this
knowledge
results
in
evolved
communicaGon.
• You
would
think
that
all
this
changes
the
way
we
communicate.
It
makes
the
way
we
communicate
look
a
bit
outdated,
doesn’t
it?
• You
would
think
that
we
should
be
able
to
communicate
without
boundaries,
deaf,
blind,
young,
old,
smart,
silly,
no
mafer
the
language,
no
mafer
the
culture.
Yes,
but
no.
And
that
is
the
reason
I
am
here
today.

15. WELCOME
TO
THE
WORLD
OF
DEAF
Know
what
you
are
gehng
involved
into

16.
The
world
is
built
around
the
hearing
and
the
seeing,
it
is
not
enGrely
comfortable
for
people
with
challenges.
In
order
to
understand,
we
would
need
to
relate
to
the
actual
pracGcal
problem.
Did
I
say
a
PROBLEM?
There
are
some
upsides
(concentraGon,
relax)
along
the
downsides
(gates
changing,
crosswalks)!

17. DEAFNESS
IS
NOT
A
PROBLEM
closed
fully-­‐funcGonal
cultural
society
enGrely
separate
from
the
closed
society
of
the
hearing
DEAF
/
HARD
OF
HEARING
HEARING
1

18. MISUNDERSTANDINGS
OCCURING
WITH
BOTH
HEARING
AND
DEAF
CONFUSION
OF
THE
TEXT
MESSAGE
we
guess
the
tone,
the
mood,
the
enGre
meaning
INTONATION
defines
the
manner
of
the
message
and
is
visually
accompanied
by
different
facial
expressions
and
gestures
to
ease
and
ensure
that
the
message
is
actually
processed.
EMOTION
emoGon
cannot
be
transmifed
with
email
or
text
in
its
enGrety.
CAPS
LOCK
and
punctuaGon
are
o[en
used
to
emphasize

19. You
may
see
that
even
without
any
physical
challenges
and
with
all
the
means
of
communicaGon,
we
are
sPll
not
enPrely
able
to
understand
each
other.

20. COMMUNICATION
ONLY
HAPPENS
IF
WE
UNDERSTAND
EACH
OTHER
The
main
difference
between
non-­‐visual
communicaGon
(wrifen
and
telephone)
and
visual
(f2f
and
video)
is
that
the
visual
requires
us
to
be
EMOTIONALLY
INVOLVED.

21.
DIFFERENT
SITUATIONS
REQUIRE
DIFFERENT
APPROACH
2
HARD
OF
HEARING
DEAF
DEAF
AND
MUTE
…and
a
variety
of
mixes:
hearing,
mute,
deaf,
hard
of
hearing…

22. HEARING
LOSS
AFFECTS
communicaGon,
cogniGon,
behavior,
social-­‐emoGonal
development,
academic
outcomes,
vocaGonal
opportuniGes.
DEAF
PEOPLE
CAN
DO
ANYTHING…EXCEPT
HEAR
3

23. The
answer
is:
Yes
…and
no.
Are
you
able
to
choose
whether
to
adopt
accessibility
features?

24. Accessibility features are not only applicable as
such, they are pretty much the future of
communication.
• There
is
no
obligatory
standard
yet
that
regulates
how
much
of
accessible
our
stuff
should
be.
• You
are
sGll
free
to
decide
whether
you
would
adopt
accessibility
features.
But
are
you
really…
• Based
on
the
staGsGcs,
I
conclude
that
if
you
do
not
adopt
at
least
parGally
some
accessibility
features,
you
might
be
sooner
or
later
running
out
of
business.

25. 0,2%
COLOMBIAN
POPULATION
IS
DEAF
=
AT
LEAST
1
DEAF
FRIEND
ON
FACEBOOK
1
BILLION
AFFECTED
BY
NOISE
POLLUTION
5%
OF
THE
WORLD
POPULATION
360
MILLION
PEOPLE
HEARING-­‐CHALLENGED

26. ARE
WE
ALL
GOING
DEAF
?

27. WHY
YOU
WANT
YOUR
APPS/SERVICES/PRODUCTION
ACCESSIBLE

28. WHY
YOU
WANT
THEIR
APPS/SERVICES/PRODUCTION
ACCESSIBLE
OTHERS
DON’T

29. It
could
be
that
they
do
not
relate
to
the
challenges
(their
business
is
blooming
and
they
do
not
need
this
extra
customer
flow).
BUT
ACCESSIBILITY
IS
BECOMING
A
REQUIREMENT
AND
NOT
A
NECESSITY
Although
not
legally
obligatory,
accessibility
is
pushed
by
large
manufacturers
(such
as
Apple
for
example)
and
looks
like
that
some
steps
towards
it
becoming
a
standard
are
made.

30. Others
might
believe
that
there
is
no
money
in
accessibility
(or
it
is
too
large
of
a
hassle
to
consider
it)
BUT
ACCESSIBILITY
CAN
BE
FUNDED
1) government/union
funding,
2) crowdfunding
of
part
of
your
product/project
(think
social
and
viral,
think
your
exisGng
clients
and
channel
partners),
3) collaboraGons
with
other
players
on
the
market,
4) verGcals
and
horizontals,
5) cross-­‐pollinaGon
with
other
products,
services
and
technology.

31. Others
may
think
that
it
is
a
very
hard
market
BUT
ACCESSIBILITY
WILL
PROVIDE
YOU
WITH
A
NOBLE
RECURRING
PAYABLE
AND
PATIENT
USER
STREAM
We
are
all
very
aware
how
much
it
costs
to
have
a
limited
choice
and
what
the
value
of
anything
that
provides
improved
quality
of
living
is.

32. Others
might
believe
that
there
is
no
business
value
to
accessibility
ACCESSIBILITY
IS
HIGHLY
RESPECTED,
WELL
ACCEPTED
AND
WILL
INCREASE
YOUR
BUSINESS
AWARENESS
The
most
sustainable
business
is
the
business
with
social
value.
There
are
many
business
examples
here
involved
with
social
anything,
from
social
funding,
social
acGviGes,
to
social
media
itself.

33. PROVDE
ACCESSIBILITY
FEATURES
…WITHOUT
DOING
MUCH

34. 1. DOES
IT
SERVE
A
PURPOSE
2. RECOGNIZE
EXISTING
FEATURES
3. PRIORITIZE
ADDITIONAL
FEATURES
FOR
BROADER
AUDIENCE
4. RESEARCH
CompeGGon
is
an
outdated
unsustainable
concept.
5. LEGAL
MATTERS
/
PATENTS
(the
only
serious
issue)
6. FUNDING
/
DEVELOPMENT
TIME
CONTRIBUTION
Reach
out
to
other
companies
7. OPEN
SOURCE
(sensiGve
topic)
8. PROPOSITIONS
NOT
SOLUTIONS
No
one
needs
fixing!
9. RAISE
AWARENESS
THE
LAZY
ACCESSIBILITY
GUIDE
TO
CHANGING
THE
WORLD

35. CURRENT
STATE
OF
THE
ACCESSIBILITY
WORLD
meh.

36. PRACTICAL
SUGGESTIONS
ACCESS
TO
SERVICES

37. Imagine
that
you
are
deaf
and
your
credit
card
got
stolen.
You
want
to
contact
your
bank
to
block
the
card.
TOO
MANY
COUNTRIES
DO
NOT
ENFORCE
ACCESSIBILITY
ACCESS
TO
EXTREMELY
IMPORTANT
SERVICES.
So
all
you
can
do
is
choose
one
of
the
following
opGons…

38. WHO
WANTS
…
THE
INCONVENIENT
TRUTH

39. DEAF
USER
DEAF
USER
HEARING
USER
DEAF
AGENT
DEAF
AGENT
HEARING
AGENT
YOUR
CALL
IS
IMPORTANT
TO
US….
…and
a
variety
of
hearing,
mute,
deaf,
hard
of
hearing…

40. THERE
IS
NO
ONE
PERFECT
SOLUTION

41. •USE
WIDEBAND
AUDIO
extends
the
frequency
range
for
the
audio
signals
•USE
NOISE
REDUCTION
filtering
unwanted
noises
–
removing
white
and
surrounding
noises
•USE
EQUALIZER
already
deliver
some
frequency
modificaGon
to
correct
the
“bad”
frequencies
and
to
deliver
conGnual
sound
Nopes:
1)
non-­‐customizable
–
they
opGmize
to
the
standard
hearing
limits,
2)
do
not
take
into
consideraGon
both
years
HARD
OF
HEARING
THE
SMALL
ACCESSIBILITY
GUIDE
TO
CHANGING
THE
WORLD

42. WHAT
CAN
WE
DO
BETTER

43. WHAT
CAN
WE
DO
BETTER
ADVANCED
EQUALIZER
/
Wave
Amplifier
MODIFIES
db
AND
Hz
for
opGmal
hearing
STANDARD
ALGORITHMS
CAN
BE
APPLIED
DIRECTLY
TO
THE
SERVER

44. THIS
IS
HOW
NORMAL
SPEECH
SOUNDS
LIKE

45. THIS
IS
HOW
HEARING
LOSS
SOUNDS
LIKE

46. THIS
IS
WHAT
THE
APPLICATION
DOES
FOR
THE
HARD
OF
HEARING

47. LOAD
AN
EXISTING
AUDIOGRAM
/
START
THE
TEST
TO
CREATE
ONE

48. MILD
HEARING
LOSS
AUDIOGRAM

49. STANDARD
PLAYBACK
VS
AMPLIFIED

50. •VIDEO
FEATURES
(video
call
center)
support
video
calls
/
detect
incoming
video
visual
IVRs
video
queues
(not
yet
supported?)
•CHAT
•CHAT
+
VIDEO
THE
SMALL
ACCESSIBILITY
GUIDE
TO
CHANGING
THE
WORLD
DEAF
USER
DEAF
AGENT

51. •CAPTIONED
SERVICES
VOICE
TO
TEXT
PHONES
WITH
CAPTIONS
•VRS
(INTERPRETER)
DEAF
USER
HEARING
AGENT
THE
SMALL
ACCESSIBILITY
GUIDE
TO
CHANGING
THE
WORLD

52. WHAT
CAN
WE
DO
BETTER
•VIDEO
WIDER
CONTROL
OVER
THE
CAMERA,
ZOOM
HIGH
FPS
AND
HIGH
RESOLUTION
EMOTION
DETECTION
(FACIAL
EXPRESSIONS/TONE)
AUTOMATIC
SIGN
LANGUAGE
INTERPRETER
?

53. YOU ?

54. ACCENT
ON
ACCESSIBILITY
mira@zoiper.com
Mira
Georgieva