Get ready to elevate your social media marketing game with Reels! Explore how Reels can power up your brand's visibility, engagement and conversion rates. Don't miss out on this must-read guide to harnessing the full potential of Reels in your social media strategy! Full blog here - https://digitalmarketingphilippines.com/the-power-of-reels-in-social-media-marketing-infographic/

1. REELS in
SOCIAL
MEDIA
The Power of
Marketing
Marketing

2. Reels are the new big thing in social media.
The feature gained popularity with the rise
of short-form video content on platforms
like Instagram and TikTok.

3. The idea of short-form, vertical
videos that we now associate
with Reels originated on TikTok.
TikTok, launched in 2016,
became widely used worldwide
because of its innovative format
and unique algorithm that
prioritizes user engagement.

4. TikTok's success inspired other
social media platforms, including
Instagram and YouTube, to develop
their own short-form video features,
now commonly referred to as "Reels"
and "Shorts," respectively.

5. With its wide acceptance,
businesses can leverage
Reels to boost their digital
marketing campaigns.
Since this content is designed
to be easily discoverable on
social media platforms, it can
help businesses expand their
reach and attract new
followers who may not have
otherwise found them.

6. Incorporating Reels into a
digital marketing strategy
can be a cost-effective way
of showcasing their brand
and products. Consequently,
this can increase brand
awareness, drive website
traffic, and generate leads.

7. UNDERSTANDING
Reels typically range from 15 to 90 seconds and often
feature music, text, and special effects. Users can also
add filters, stickers, and other creative elements to their
videos to make them more engaging and shareable.
Social Media Reels
Anyone on the platform can view Reels, even
if they are not following the creator's account.

8. Users can also share other people's Reels on
their own profiles, thereby increasing the visibility
of the content to their followers and beyond.
This is because it is featured
on the "explore" page, a section
of the platform that displays
content relevant to the user's
interests.

9. Reels have become a popular way for
businesses to connect with their audience and
create engaging content that helps build their
brand and grow their social media presence.
By creating short, attention-grabbing videos,
businesses can reach new audiences and
increase their visibility on social media platforms.

10. Here are some significant data you need to know about Reels:
Instagram will
have over 2.35
monthly active
users in 2023,
all interacting
with the Reels
feature. TikTok
will have 834.3
million
monthly users
worldwide in
2023.
Users spend
around 30
minutes every day
on Instagram. 91%
of the active users
admit to viewing
videos on the
platform at least
once a week.
Meanwhile, TikTok
users spend an
average of 52
minutes daily
on the app.
Users in the age
range of 25-34
represent the
majority of
Instagram's
viewership
(31.5%). This is
followed by
users between
18-24 at 30.1%.
53% of
Instagram
Reel Ad
viewers are
male, and
46.1% are
female.
Ads on
Instagra
m Reels
reach up
to 675
million
users.
Reels posted
by businesses
on Instagram
have a 78%
higher
engagement
rate than
organic
posts.

11. HOW DO REELS AFFECT
Social Media Marketing?
Boost Brand Awareness
Reels can help businesses
increase their brand awareness
by reaching new audiences
who may not have been
exposed to their brand before.

12. With the right content,
businesses can create
engaging Reels that
showcase their products
or services, highlight
their brand values, and
compellingly tell their story.

13. Drive Engagement
Reels are designed to be engaging and
attention-grabbing, which can help
businesses drive higher engagement
rates than with other types of content.
Businesses can build a loyal following and increase
their social media presence by creating materials that
encourage users to like, comment, and share their content.

14. Increase Website Traffic
Businesses can use Reels to
promote their website or online
store by including a call-to-action
to visit their website or providing
a link in their profile bio.
This can help drive traffic
to their website and
increase sales or leads.

15. 1
1
Stay Ahead of
the Competition
As social media platforms
prioritize video content,
businesses that incorporate
Reels into their marketing
strategy can stay ahead of
the competition and reach
their target audience more
effectively.

16. HOW CAN BUSINESSES Leverage Reels?
Reels allow businesses to be more creative
in how they engage with consumers.
If you intend to use this content for your
brand, there are different trendy content types
popular on Instagram and Tiktok that can
strengthen your social marketing strategy.
REC
LIVE
LIKE
Businesses can leverage Reels for their
digital marketing campaigns in several ways.

17. Reels can be used to
showcase products or
services in a visually
appealing way.
By creating engaging and
creative videos, businesses
can highlight the unique
features and benefits of
their products or services
and entice users to make a
purchase or learn more.
Showcasing Products or Services

18. Telling Brand
Stories
Reels can also be used
to tell brand stories in
a more interactive and
engaging way.
By sharing behind-the-scenes
footage, company culture, or
customer success stories,
businesses can build stronger
connections with their audience
and increase brand loyalty.

19. InfluencerMarketing
Influencers can help
businesses reach wider
audiences and increase
their credibility with their
followers, resulting in
higher engagement
rates and conversions.
Businesses can partner
with influencers or
micro-influencers to
create Reels that promote
their products or services.

20. User-Generated
Content
Reels can also be used to encourage user-generated content by asking followers to create
their own videos using a branded hashtag or participating in a challenge. This increases
engagement and helps businesses build a community around their brand.

21. Educational
Content
Reels can be used to create
educational content that
teaches users about a
product, service, or industry.
This can help businesses
establish themselves as
thought leaders and build
trust with their audience.

22. BOOST
SOCIAL MEDIA
MARKETING
With Reels
A new content format like
Reels is always fun to
experiment with. It enables
creators to develop new
artistic abilities, live out
their passions, and interact
with new audiences.

23. Instagram Reels give
businesses a chance to
introduce themselves in a
fun and engaging way. It
also offers opportunities to
create engaging and
interactive content, reach
new audiences, and
increase conversions.

24. Digital Marketing Philippines (DMP) has
experienced professionals who know the
latest trends and best practices vital to
creating a successful social media campaign.
Incorporate Reels in your
digital marketing strategy
with the help of a social media
marketing company Philippines.

25. Social media marketing is
more crucial now than ever.
Let our team's strong
marketing knowledge and
creativity assist you in
developing a successful social
media marketing campaign.
Contact us today
to get started.

26. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://sproutsocial.com/glossary/instagram-reels/
https://rockcontent.com/blog/instagram-reels-in-your-marketing-strategy/
https://blog.hootsuite.com/instagram-reels/
https://rockcontent.com/blog/instagram-reels-in-your-marketing-strategy/