Utilize the captivating power of visual storytelling to transform your lead generation strategy. Explore this presentation to learn how to use the art of visual storytelling to captivate your audience and generate more leads. Full blog here - https://digitalmarketingphilippines.com/leverage-visual-storytelling-to-win-more-leads-infographic/

1. Leads
Leads
Leverage
to Win
More

2. With today’s digital competitiveness, capturing the audience's
attention should be every business's marketing priority.
But with the constant
changes in the marketing
world, aligning strategies
with people's interests can
be challenging.
Therefore, being keenly aware of
emerging marketing trends, such
as visual storytelling, is important.

3. It combines
traditional and
virtual elements to
create engaging
and interactive
user experiences.
What is Visual Storytelling?
Visual storytelling is a digital narrative form where
stories are conveyed through images and videos.

4. Tiktok's surge in popularity is a
testament to visual storytelling's
effectiveness. The same can be said
about how Facebook and Twitter posts
with images have higher engagements
than those with text alone.
How to leverage this strategy for
lead generation and as part of a
brand’s SEO Manila Philippines are
what businesses must face now.

5. Examples
of Visual
Storytelling
Content
Based on statistics by
The Treetop Therapy, the
average human attention
span is 8.25 seconds.

6. Most people can also only remember about 10% of what
they read or hear, making reading texts alone inefficient.
But with visuals, many
can process information
faster. 65% of the world's
population is known to
be visual learners. Unlike
text-driven content, visuals
can make the material
more understandable and
memorable.

7. A social media marketing company Philippines can help enterprises
seeking ways to boost their social media presence by creating effective
visual storytelling content using:
PHOTOS MEMES GIFs
CUSTOM IMAGES CHARTS AND GRAPHS
VIDEOS ANIMATIONS

8. How to Unleash Visual Storytelling
Impact on Marketing?
With businesses coming up with
their own marketing gimmicks, it
is crucial to have a campaign that
works for your brand.
More than aligning your
marketing material with
your brand, it is also vital
to craft shareable and
meaningful content.

9. These tips will be your pointers on how to
maximize visual storytelling's influence.
These tips will be your pointers on how to
maximize visual storytelling's influence.
Share Your
Origin Story
Brands have many potential
stories to share, and one of the
most significant narratives you
can capitalize on is your origin.

10. Tell your customers about your company’s 5Ws and 1H—what is business about?
Why did you create it? When was it founded? Who came up with the business
idea? How did you start?
You may also share stories
about some of the problems
your brand experienced and
how you overcame them.
Sharing these with your
audience will give them
first-hand information of your
brand. This can also help in
establishing your identity.

11. Communicate Your Company’s Goals

12. Sharing your goals and
aspirations with your
audience enables them
to relate with you.
Allowing them to look
at what your goals are
humanizes you,
enabling them to
understand and
connect with you.
People love inspiring stories. Motivational and heart-tugging stories
often go viral over the Internet. This is because emotional videos create
memorable encounters, allowing the audience to experience a sense of
empathy and association.

13. Deliver Relevant and Valuable Content
Besides creating
relatable content,
ensure that your visual
storytelling can provide
relevance and value to
your audience’s lives.
While emotional visuals
can tug some hearts and
win you more leads, it
might not be enough to
sustain your significance.

14. Teach them how to use your
product by creating content
related to what you are selling.
For example, if you are a make
up brand, provide tutorials and
teach your audience how to
choose the right foundation
shade for their skin tone.
Uploading educational and
instructional content can drive more
traffic and viewership to a website.

15. Tell How Your
Products
Are Made
For some companies, their
production process is already
a story itself. You can take
advantage of this and create
content telling your audience
how your products are made.
Allow them to see the steps of
how you perfect the product
you want them to purchase.

16. Creating content out of
your production process
fosters transparency,
deepens customer
connection to your
brand, and enhances
visual storytelling
through an authentic
narrative.

17. Highlight Customer Experiences
While highlighting your brand
should be a priority when you
create visual content, you can go
beyond that by highlighting your
customers’ experiences. Placing
their stories in the spotlight
empowers audience and makes
your content more relatable.

18. Benefits of Visual Storytelling
Visual storytelling is an effective way of winning more leads for your business.
Below are some of the most distinguished advantages of visual storytelling.
Attracts Customers
Attracting customers should be our priority,
especially in social media and search
engines, where everyone vies for attention
and space. Unlike text-based posts, visuals
can help you grab attention and
distinguish your content from the rest.

19. Engages
Followers
Visual content's ability
to convey information,
invoke emotions, and
spark interest faster than
text-driven materials leads
to higher retention rates.
Moreover, eye-catching
visuals encourage sharing
that can expand your reach.

20. Can be Easily
Understood
The human eyes can register
36,000 visual images per hour,
whereas human brains are
wired to process visual cues in
1/4 second. With Science
backing this up, it is proven
that visuals, such as images,
videos, and infographics,
provide instant context and
appeal to people's natural
cognitive patterns.

21. Memorable
The human mind retains
80% of visual content, 20%
of written information, and
only 10% of what they hear.
Following these numbers, it easily makes sense that visual
storytelling effectively makes your content memorable for
your audience.

22. Relatable
Mirroring your audience’s
own experiences, challenges,
or aspirations can help foster
empathy and resonance. This
relatability can also enhance
engagement, making your
narrative more impactful.

23. Extends beyond
Social Media
Reusing your visuals for your other
marketing campaign enables you to
maximize the value of your efforts
and extend their reach and impact.
Furthermore, it can improve your
visibility, authority, and readability, as
people love visuals, especially videos.

24. Work with the Best Graphic
and SEO Expert in the Philippines
Leveraging visual storytelling
to win more leads can be an
enjoyable yet arduous process. Despite its numerous advantages,
creating compelling visuals requires
time and expertise only an excellent
graphic designer can give. However,
building a graphic designing team
can take time and may be costly.

25. DMP is an SEO expert that does not
only provide SEO services but also
graphic design. By hiring us, you can
combine the power of SEO and visual
storytelling to win more leads.
Thus, if you are seeking ways to maximize
the potential of visual storytelling without
building a design team from scratch, you
may outsource graphic design services
from one of the best SEO specialists in the
Philippines, Digital Marketing Philippines
(DMP).
To work with us, you can visit our website at
https://digitalmarketingphilippines.com/.

26. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.socialmediaexaminer.com/how-to-use-visual-storytelling-in-marketing-5-ways/
https://www.shopify.com/blog/marketing-trends
https://optinmonster.com/visual-storytelling-marketing/
https://meghanmonaghan.com/5-reasons-use-visual-content-social-media/
https://www.linkedin.com/pulse/unleashing-potential-storytelling-marketing-strategy-paul-slaney/
https://www.indeed.com/career-advice/career-development/visual-storytelling