This document discusses the importance of internet word-of-mouth (iWOM) marketing and outlines One Digital's iWOM strategy and process. It notes that most consumers search online forums before purchasing products to understand others' experiences and reduce risk. One Digital's iWOM approach involves establishing objectives, selecting forums, developing a communication framework, creating an iWOM plan, and executing a campaign through engaging posts, comparisons, and evaluation to increase a brand's popularity, educate consumers, and promote campaigns. The strategy aims to convey information while encouraging discussion and avoiding hard sells or bad-mouthing competitors.