The document summarizes the outreach activities and results of the OCRE project, which aimed to build the foundations of a digital research services single market in Europe. Key results included over 1 million researchers benefiting through EOSC, 474 framework contracts with suppliers, and 30 cloud projects funded. The outreach strategy ensured activities contributed to the project goals. Surveys gathered requirements from over 45 organizations across 29 disciplines. Procurement activities for cloud and EO services attracted hundreds of views and responses. Podcasts, success stories, and other future activities were planned to continue engagement. Data-driven campaigns and co-creation with the community were essential to OCRE's success.

1. Working with the
Community:
Building the Foundations of the Digital
Research Services Single Market
Rob Carrillo
Trust-IT Project Manager
OCRE Communication & Dissemination Lead

2. The Reach and the Results
2
Approximately 1
million researchers
standing to benefit
through EOSC
474 framework
contracts with
suppliers
12 EO projects
funded
30 cloud projects
funded
9 covid use cases
funded
10,000 research
institutions, universities,
hospitals in 40 countries
More than
doubling cloud
consumption

3. Strategy
Our Outreach Strategy
allowed OCRE to
continuously build on
its outreach activities.
It ensured that every
single communication
and engagement
activity is connected
and contributes to the
project strategy
3
Procurement for suppliers
Adoption funding calls for demand side

4. OCRE channels provide visibility
Webinars, workshops, website, podcasts,
4
30k Users of the
OCRE Website
600+ Twitter
Followers
1,260+ LinkedIn
Followers
2.7k YouTube Views
2,360 Email
Subscribers

5. Direct contributions to project
activities
5

6. Support for Requirements Gathering
Duration: Jan 1 - Jul. 31, 2019 (M1-M7)
Results by Campaign Duration End
6
45
Orgs.
Represented in
EO surveys
Target: 20
Activities carried out:
Requirements surveys
Requirements workshops
Interviews
Showcase results in a webinar
Reports Produced
29
Disciplines
represented
4
Requirements
workshops
organised
Target: 5
80
Orgs.
Represented in
cloud survey
Target: 40
Target: 1

7. The OCRE External Advisory Board
Ensuring fairness in adoption
distribution
7

8. Ensuring cloud procurement success
8
6,199
Tender Page views
12.8%
Conversion Rate
794
Click-
throughs
14%
Lead Conversion Rate
115
Orgs resp.
to Tender
• SEO, web content
• Webinar for 200+
• Announcement
• Social messaging
• Email campaign
• 466 contacts in database
• 39 IT chambers of commerce
• Tracking links pointing to tender
documents
ACTIVITIES Funnel SUCCESS RATES

9. Ensuring EO procurement success
9
2152
Announcement views
36%
Conversion Rate
774
Click-
throughs
5%
Lead Conversion Rate
37
Responses
• SEO, web content
• Announcement
• Social messaging
• Email campaign
• 272 EO contacts in
database
• EARSC dissemination
• Tracking links pointing to the EO
catalogue listing form
ACTIVITIES Funnel SUCCESS RATES

10. Ensuring reach for funding calls
Announced through the websites and spread across the OCRE channels,
webinars, outreach to national research councils, EO-using laboratories
10
1st Cloud Call 1st EO Call 2nd Cloud and EO Call
27 applications 20 applications
45 applications
(20 EO and 25 cloud)

11. OCRE catalogues support self-funded
procurement
11

12. What’s next?
12

13. What’s next?
13
Anchor & Spotify
Podcast Series
OCRE Success Stories & Use
Case Videos
Policy Brief
OCRE Cloud Framework
Promotional Pack and outreach
Press release on Project
Impact

14. Conclusions
• Carefully crafted campaigns ensure comms
activities’ contribution to project goals
• Data is a form of listening
• OCRE was not possible only through the
consortium but through co-creation with our
community