If you are tired of spending hours creating marketing campaigns, and still getting stuck with roadblocks like “low bandwidth” or “is this content good enough” or “I’ve run out of ideas” , this webinar is for you! In this presentation we'll cover: 1. Ideating effective campaign ideas with ChatGPT 2. How to publish compelling content with HubSpot Content Assistant and ChatGPT 3. Getting the work done faster, with ChatSpot You can expect real-world examples and best practices for using this power combo of AI tools in way that maximize your output, helping you get more done and do it better, in less time.

1. How to Harness the
Ultimate AI Power Combo
for HubSpot Marketers

2. Our feeds since late last year

3. Jobs could be displaced
by AI-driven automation,
by 2025
75 mil
Of all work we do in front
of the computer, will be
automated with AI
15-20%
Let’s look at some numbers

4. Is AI really coming
for your job?

5. Well…..the answer is….
NOPE!

6. AI is just here to get you from
PHENOMENAL
“Great” to

7. Let’s look at some other numbers

8. Rise in savings with
AI-powered marketing
processes
30%
Rise in productivity for
marketing professionals
that leverage AI
35%
Let’s look at some other numbers

9. 01 1 tool = a whole
team
No ‘horror of
the blank slate’
Focus your energies
on going from 1 to ∞
More time for
the ‘good stuff’
02
03 04
Here’s why AI

10. How to leverage AI
Let’s put that AI to
work

11. The AI Power-Combo
That will make sure you exceed all expectations at your job
ChatGPT Content Assistant ChatSpot

12. Ideation
ChatGPT + ChatSpot
● Pre-campaign research
● Campaign ideas
● Project plans
● Completion checklists
Execution
ChatGPT + Content
Assistant + ChatSpot
● K/W ideation
● Landing page copy
● Ads copy
● Email copy
● Social post copy
● Blog
● Video scripts
Reporting
Chatspot
● Reporting parameters
● Campaign performance
numbers
● Object + property reports
● Contact & company data
What you can do with AI tools

13. Ideation
Pre-campaign Research
With: ChatSpot
Leverage CRM data or public data to spark
campaign ideas.
For example:
● Find “new contacts added in last 3
months”
● Find “companies with annual revenue
above $$$”
● Find PPC k/w that your competitors are
using

14. Ideation

15. Ideation
Campaign Ideas
With: ChatGPT
Prompt should include:
● What is the product/service/message
● Audience
● Overall campaign goal
● Other context you want to add
Pro tip: Try adding “Act as a marketing
experts who has launched successful
campaigns….”

16. Ideation

17. Ideation
Campaign/Project Plans
With: ChatGPT
Prompt should include:
● The campaign idea
● What level of detail you want in the plan
● Any other specifications
Pro tip: If you make a very granular project
plan, use it as a checklist to assign tasks, and
monitor project progress

18. Ideation

19. Execution
Landing Pages
With: ChatGPT + Content Assistant
● Create a landing page outline with
ChatGPT
● Use the outline to create your LP layout
● Add the ChatGPT copy into your
HubSpot LP
● Use Content Assistant to fine-tune and
enhance your copy

20. Execution

21. Execution
Blogs
With: Content Assistant + ChatSpot
● Create blog ideas for your campaign
● Create an outline for your blog
● Create the copy per your outline
● Fine-tune the tone of your content
● Create relevant images for your blog

22. Execution

23. Execution
Video Scripts
With: ChatGPT
Prompt should include:
● What is the product/service/message
● Audience
● Duration
● Style guidance
Pro tip: You can add details about the video creation
tool you will use, or the constraints you have, and get a
script that is more tailored to your needs

24. Execution

25. Ideation
Social/Ads Copy
With: ChatGPT
Prompt should include:
● The product/service information
● Character limits
● Basic post idea
Pro tip:
● Ask for 15/20 social posts from just one product
or service description
● Ask for 2-3 different versions of the same post
● Share a blog post and request to extract 10
social posts

26. Execution

27. Execution
Email Copy
With: ChatGPT or ChatSpot
Prompt should contain:
● Complete context
● Audience
● The ‘ask’ or the ‘action’ for the reader
● Purpose - sales/marketing/info sharing
● Other specifics - length, tone etc.

28. Execution

29. Reporting
Just gotta ‘ask’ for it
With: ChatSpot
● Input campaign specifics >> Ask which
metrics to track
● Ask for a recent report
○ How many contacts did we add
between Jan to April 2023?
○ What were the open rates for the
campaign <campaign_name>

30. Reporting
Object + Property
reports
With: ChatSpot
Just need one step to make a report - type
the question.
Or even better, just type the object and the
property

31. Execution

32. The thing to remember
AI cannot do your job
AI can simply:
● Get you started
● Answer the kind of questions you ask
● Collect and summarize your building blocks
● Improve what you create

33. The thing to remember
Get your ‘prompts’ right
● Give as much context as possible
● State your objectives clearly
● Try role-play style questions
● Refine your prompts once you
receive an answer

34. The thing to remember
Do not publish the AI
output as-is
Once you have a first draft output:
● Double check data/stats for accuracy
● Review voice, tone, readability
● Add appropriate details where needed
● Rewrite portions where YOUR human
insight and opinion add value

35. Do not use ChatGPT
for up-to-date data
The thing to remember
Some tasks are best done by humans
and specialized tools, and not AI:
● Keyword volume research
● Google ads campaign
organization
● Up-to-date research

36. DHARMESH SHAH
Chief Technology Officer
ChatSpot takes the power of ChatGPT and adds in
the power of the HubSpot CRM. And DALL-E 2. And
Stable Diffusion. And Google Sheets. Google Slides.
Search Marketing Data. News data. Company
databases for prospecting. And it pulls it all
together for the first all-in-one A.I. tool for growth
professionals.

37. Thank you