Effective communication steps applied on a product: Spices( masale)

1. Effective
communication
Product: Spices
-Presented by (Group no.7)
Rohan Patange
Tanvi Patil
Nikhil Khadse
Aashee Chamadia
Neha Mane

2. Determine Target
E
v
e
r
y
K
i
t
c
h
e
n

3. Selling communication object
Better
Quality
Affordable
Pricing
Wide
Range of
Product
Create a
strong
seller
network

4. Design Communication
• Product Name: Khushi masala
• Product Tagline: Khushi ke naye masale...Hai ajj
aajmane...

5. Select communication channel
Print
•Newspaper
•Hoarding
•Transit
Media
Radio

6. Communication mix
Advertising : Print Outdoor
Personal
selling:
Retail
selling
Sales
promotion:
Sample Gifts
Public
relations:
Sponsorship Exhibitions

7. Evaluation the result:
• If the outcome of the whole process is positive, and the program has
value added then we update our strategy for more value addition
advertising thru TV and advertising sponsorship