Polish cryptocurrency market - 08.2019

1. The Evolution of Money on PL market
May 2018
1
Crypto market in Poland
August 2018

2. Agenda
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1. Introduction
2. Market Research PL - research 06.2018
SWResearch&Luno
3. Global comparison (PL vs other markets)
4. Who owns crypto in PL - profile of the owner -
research 07.2018 Metricso&Luno
5. Who actually Luno is?
6. Something special for you!

3. Head of Eastern Europe Region
Magdalena
M: magdalena@luno.com
T: +44 7904389285

4. Polish market in numbers
• No. of people - 38,5 mln.
• Turnover on crypto (10.’16 - 10.’17) - 5,5 bln zł (1,3 bln €)
• AVG daily turnover in 2018 (Q1) 180 mln zł (43 mln €)
• AVG dynamic of cryptocurrency growth - 290%
• Estimated turnover in 2020 (crypto) - 187 bln zł (45 bln €)
• zł - 4th currency on the world for crypto trs. ($, €, ¥, zł)
• # of players in the industry: 34 local ones, 44 global ones

5. Take aways from SW/Luno research (06.2018)
• Over 50% are familiar with the concept of cryptocurrencies
• 8.4% of internet users in Poland declare having crypto.
• Bitcoin has over 85% of the market. More than 40% declare having
Ethereum, while 35% declare having Ripple.
• One in five internet users does not have but would consider owning
cryptocurrencies (ar. 20%).
• The most common reason for holding digital currencies is
investment (62%).
• 48% of respondents consider the use of crypto as too complicated.

6. • Over 40% of respondents would be willing to pay with crypto if
they had such opportunity (in every day life).
• The main source of knowledge about digital currencies is the
social media (60%).
• The main argument supporting an increase in confidence in
digital currencies is the lower risk of a loss of funds (45%)
• The official position of the government = 43%. On the third
position we can find unstable price.
Take aways from SW/Luno research (06.2018)

7. Poland vs other markets

8. In PL over 8% of Internet population (<18) declared owning crypto

9. Still BTC is the KING but others follow

10. In PL the highest % of people declares payments/transfers with crypto

11. Customer Insight - comparison
General interests (high AFF. index, top interests) Movie type Music type Series
FR Knowledge, Sports, Art and Culture, Travel, Business, Math,
Startup
Drama (37%) Inspirational (26%) Leftovers, The Real, Coronation Street, Downton Abbey,
Futurama, Orphan Black (among male - Narcos,
PeakyBlinders, Mr. Robot with AFX over 5)
IE Knowledge, Sports, Arts &Culture, Start ups, Humor,
Business,
Horror (11%) Electronic (33%) Rob and Big, Sopranos, The 100, Game of Thrones
IT Food and beverages, Knowledge, Sports, Music, Start ups,
Business
Comedy (47%) Rock (26%) Black Mirror, Better Call Saul, Mr. Robot, Narcos
LT Knowledge, Sports, Music, Automotive, Entertainment,
Travel, Business
Horror (17%) Dance (20%) Narcos, Westworld, Sopranos, Desperate Housewifes,
Suits, Top Gear
NL Arts and Culture, Knowledge, Music, Sports, Crime, Humor,
Business
Crime (36%) Inspirational (37%) Ozark, Peaky Blinders, The Sopranos, Mad Man, Suits
PL Knowledge, Sports&Activities, Arts and Culture, Sports,
Gambling, Start up, Business
RO Sport, Knowledge, Music, Travel, Business, Fashion Documentary (27%) Rock (40%) Sopranos, Star Gate, Lost, The Wire, House of Cards,
Narcos
UK Knowledge, Arts&Culture, Sport, Music, Business, Religion, Horror (24%)I Inspirational (27%) Dragon’s Den, THE OA, Ballers, Star Trek, The Exorcist
Fox, Better Call Saul, True Detective,

12. Customer Insight details - Poland

13. Interests - main areas
Looking at the combined group, we
note the lack of dominant interests.
The most popular main interest in
the group is broadly understood
activity and sport (43% and
41%), however, both interests are
much lower than the average in the
population (20% lower). The most
unique interest is knowledge,
which is interested in 23% of the
group, which is 18% more than the
average in the population. The
group's characteristics differ from
the typical ones behaviour of
average Poles.

14. Interests - detailed areas
Pop Culture, humor and football
dominate in detailed interests (23%, 8%
and 17%), however, the number of people
interested in these subjects is not extremely
high. In the next positions there are much
more interesting results like politics,
science, travel or business (13%,
10%, 9% and 9%). The analysed group is
distinguished by a passion for gambling,
business, internet related topics,
construction, board games,
crossfit, erotica or education. Most
of these interests are atypical from the
population's point of view.

15. Characteristics
Sport lover is the main category for
crypto enthusiasts. That group is
Active and interested in Arts and
Culture.
Most distinguishing characteristics
compare to the whole population are
interested in Startups, Sales and
Economy, Finance, Gambling,
Marketing.

16. Preferences

17. Preferences - Media&Sport

18. Our products:
Wallet Exchange Enterprise
Luno: A quick overview

19. Luno: A quick overview
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21. Luno is highly selective when it comes to opening the platform to
additional tokens
Bitcoin is the first decentralized peer-
to-peer payment network that is
powered by its users with no central
authority or middlemen. From a user
perspective, Bitcoin is pretty much
like cash for the Internet. Bitcoin can
also be seen as the most prominent
triple entry bookkeeping system in
existence.
Ethereum is a decentralized platform
that runs smart contracts. These
‘Dapps’ run on a custom built
blockchain. This enables developers
to create markets, store registries of
debts or promises, move funds in
accordance with instructions given
long in the past all without a
middleman or counterparty risk.

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