Video Surveillance Market in India - A Blueprint to Enhance Sales

Market Snapshot
Video Surveillance Market in
India, 2021 – 2025
Infrastructure Developments across 8
Key Sectors to Drive Growth
– A Blueprint to Enhance Sales –

Executive Summary – Market Overview, Size & Segmentation
1
Market Challenges & Drivers – Three Factors Restraining & Driving Market Growth
2
Sales Opportunities – Key End-User Developments that may Drive Demand for Video Surveillance
3
Key Takeaways – Three Key Trends Shaping the Market for Video Surveillance in India
4

Executive Summary – Market Size & Growth Projections
Key Takeaways
• The Video Surveillance Market in India is expected to reach USD 4.8 Billion by
the year 2025, growing at a CAGR of 16.2% during the forecast period of 2020-
2025.
• Most of the growth in demand is expected to be driven by IP surveillance
systems which are increasingly being embedded with several smart
technologies, due to increasing demand from high-end segments such as mass
transport, logistics and infrastructure.
• The steadily declining rate of growth from 2020 to 2025 is partly attributable
to the decreasing costs of IP surveillance solutions as production of these
systems is set to increase significantly.
• This in turn, is also expected to drive wider spread deployment of IP cameras
across low-end consumer segments as well as drive demand for cloud-based
IP solutions.
• During the recent past, the segments significantly contributing to the growth
of CCTV in India were the Government sector, Banking & Finance (BFSI),
Logistics and Transportation, and Commercial Structures.
• Moving forward, some of the key country-wide developments that are
expected to drive demand for video surveillance are smart city projects,
railways, seaports, logistics and road development, commercial constructions,
and other infrastructure projects related to manufacturing.
Source: Secondary Research Articles and Publications, Runaway Insights Analysis
0%
5%
10%
15%
20%
25%
30%
-
1
2
3
4
5
6
2018 2019 2020 2021 2022 2023 2024 2025
Growth
(%)
Market
Size
(USD
Billion)
Video Surveillance Market Size & Forecasts, India
2018 - 2025
Total Market Size (USD) Growth Rate

Executive Summary – Market Segmentation by Technology
Market Share Estimates
Analog vs. IP based
Video Surveillance
Systems
Analog-based Surveillance
(65% - 70% of Market Share)
IP-based Surveillance
(30% - 35% of Market Share)
Characteristics
• Low Technology products with
limited scalability.
• Limited ability to integrate with
smart technologies and software.
Key End-User Segments/Applications
• Used especially across applications
where security threats are low and
proactive mitigation is not
essential.
Potential Growth Opportunities
Over 60 percent of the video
surveillance market comprises of
Analog systems, hence, there is still a
noticeable demand for such systems
and hesitance to migrate to newer IP
systems. Back-end, Back-office
operations which require day-to-day
surveillance expected to continue to
drive demand for analog.
Characteristics
• High technology and Highly scalable.
• Ease of integration with smart
technologies and software which also
includes remote monitoring.
Key End-User Trends
• Increasing adoption across almost all end-
user segments including households.
• Most end-user segments are shifting from
analog to IP-based systems.
Potential Growth Opportunities
Logistics, Transportation and Infrastructure
developments are expected to drive demand
for analytics and AI-driven smart video
surveillance. The development of seaports
and roadways offers significant scope for
growth over the next few years.
The Indian Video Surveillance Market is shifting towards adoption of IP-based CCTV systems from Analog systems. Digitalization and
strengthening of IT infrastructure across end-user segments is driving this shift and at the same time is also driving innovative solutions.

1
Market Drivers & Challenges – Three Factors Driving & Restraining Market Growth
2
Sales Opportunities – Key End-User Developments that may Drive Demand for Video Surveillance
3
4

Further to this, the COVID19 pandemic has stirred nation-wide panic due to the highly contagious nature of
the virus and the far-reaching implications. Due to this, there has been a demand for thermal imaging video
surveillance cameras across establishments to curb the spread of COVID19 as well as CCTV surveillance
across hospitals in efforts to ensure ethical practices.
The Country has outlined plans to invest heavily infrastructure in efforts to fulfil future economic goals.
Smart city developments, energy grid expansions, rising manufacturing footprint, expansion of
transportation infrastructure and commercial, retail and residential developments are expected to
significantly drive the demand for video surveillance and security solutions.
The increasing security threats faced by both citizens as well as industrial and commercial establishments is
a very real growing concern in the country. Physical altercations and assaults, crimes against women,
kidnappings, murder, theft and rash driving and traffic infractions are driving the demand for state-of-the-art
surveillance technologies to help curb these issues.
Rising Crimes &
Security Threats
COVID-19
Pandemic
Infrastructure
Investments
Key Market Drivers – Three Factors Driving Growth

Key Market Challenges ST MT LT
Price Sensitivity of Market:- There is a general lack of awareness of the importance of having robust, high quality IP-
based smart surveillance solutions especially amongst lower technology end-user segments such as small businesses,
residential, retail and even certain commercial establishments. Further to this, the market is saturated with a number
of Chinese companies that offer low quality products at cheaper prices. Owing to this, there is less willingness of end-
users to adopt sophisticated higher quality products from indigenous players. It is important for the Government to
introduce schemes to encourage the growth of local players, especially in light of "Make in India" initiatives.
H M L
Lack of Indigenous Manufacturing Footprint:- There is a lack of strong manufacturing presence of IP based
surveillance in India. As a result of this, most end-users prefer importing cheaper, lower quality components from
regional markets such as China and assembling them into finished products. This in turn, is leading local participants to
face stiff competition within the lower-end segments of residential, commercial, retail and BFSI. Further to this, high
end segments such as Airports, Seaports, Mass Transportation, Critical Infrastructure and Smart Cities are dominated
by Global OEMs with a wide range of capabilities which makes it difficult for local players to enter.
M L L
Lengthy Procurement Procedures due to Complex Policies:- A majority of the demand for surveillance is being driven
by the Government sector and through tenders. Most of the policies and procedures for procurement of surveillance
are lengthy and complex owing to the large size of the projects and specific lists of guidelines for selecting vendors.
Due to this there are a range of challenges which cause delays in project execution. Further to this, the policies on
procurement may sometimes limit the vendor base to a select few companies, thus, barring other competitors from
effectively bidding for projects.
M L L
Key Market Challenges – Three Factors Restraining Growth
Note- ST – Short Term Impact, MT – Medium Term Impact, LT – Long Term Impact; H-High, M-Medium, L-Low. Source: Secondary Research Articles and Publications, Runaway Insights Analysis

1
Market Challenges & Drivers – Three Factors Restraining & Driving Market Growth
2
Sales Opportunities – Key End-User Developments Driving Demand for Video Surveillance
3
4

Smart Cities
Infrastructure Developments – Selling Opportunities Across End-User Sectors
Mass Transportation Highways/Roadways Seaports
Power & Utilities Oil & Gas Manufacturing Real Estate

Snapshot of End-User Sector Developments
• Smart Cities & Public Safety
• Mass Transportation
• Roadways & Highways
• Seaports
Key Sub-Sectors and Applications likely to drive Demand for Electronic Security & Surveillance Systems
• Power & Utilities
• Oil & Gas
• Manufacturing Plants & Factories
• Real Estate Developments
Developments
driven by and under
the Purview of
Public Sector
Organizations
Developments
driven
predominantly by
Private Sector
Organizations
Most procurement decisions and activities are undertaken by Special
Purpose Vehicles (SPVs) under the Government’s National Infrastructure
Development Programmes. In certain cases, other Government Agencies,
Public Sector Undertakings (PSUs) and connected agencies may also be
involved in procurement. Most procurement is undertaken via Tenders
raised by these agencies.
Most procurement decisions and activities are undertaken by private
sector companies either entirely or partly through tenders, or through
organizations’ procurement divisions’ officers and key personnel. In
certain cases, companies may outsource some parts of their
procurement operations to a subcontracting EPC contractor or
consultant.
Development Type End User Segments & Applications Methods of Procurement

Growth Opportunities – Smart Cities & Public Safety
Overview
• The Smart City Mission which was commenced in 2015 aims to complete a total of
approximately ~5000 projects across 100 cities with the aim to transform these
cities with smart technologies by 2020 to 2023.
• Approximately close to INR 2 Lakh Crore is the estimated total expenditure required
across these ~5000 smart city projects across 100 cities as part of the Government’s
Smart Cities Mission (SCM).
• Close to between 1.3% to 1.5% of this total expenditure is expected to be the cost
for setting up surveillance systems and infrastructure and technology that aims to
integrate surveillance systems.
• Despite significant time having been passed by, only around 25% of the total
number of projects have been completed as of November 2019 due to certain
budgetary constraints which translates to a significant proportion of work pending
completion.
• Further to this, the Government’s plan to implement Smart City 2.0, a mission to
integrate 4000 cities across with Smart City technologies is expected to be
underway in the near future.
• The significant number of pending projects and possibility of new smart cities being
developed is expected to result in several opportunities for the integration of video
surveillance and other security systems across cities.
0
1000
2000
3000
4000
5000
6000
Total Number of Smart City Projects Number of Smart City Projects
Completed
Status of Smart City Projects, India, November 2019
Total Costs across Smart City Projects in India
Total Investments
across all other Smart
City Projects
Total Investments on
CCTV/Surveillance
Integration Projects
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Smart Cities & Public Safety
Opportunities
Following are some of the potential security opportunities:-
• Video Surveillance Systems integrated with the following technologies:-
– ANPR
– Intelligent Traffic Management Systems
– Adaptive Traffic Control Systems
– Night Vision and other Electro-Optic technologies
• City-wide Surveillance and Safety with Face recognition and Video
Analytics
• Video Surveillance integrated with Command Control solutions
• Video Surveillance for heritage sites and public infrastructure
• CCTV solutions for Integrated Command & Control Center (ICCC)
systems
Procurement/Tendering Processes – General Information
• Generally, City Level Municipal Corporations under the Government of
India, have created Special Purpose Vehicles (SPVs) to focus on the
processes of procurement and selection of vendors for SCM projects.
These organizations are City-level Smart City Development
Corporations that raise tenders for the purpose of project execution.
• However, based on the nature of procurement, there may also be other
organizations involved in the process of raising tenders and engaging
with vendors such as police departments and other national and state-
level security agencies.
• For instance, a certain proportion of smart city projects are also being
executed under Public Private Partnership (PPP) mode. In such cases, it
may also be likely that procurement and integration of surveillance
systems may be undertaken by private organizations involved.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
Key End-User Agencies/Organizations driving Demand

Growth Opportunities – Mass Transportation
Overview
• Significant investments in setting up high-speed rail corridors, freight corridors and
stations across the country.
• Some of the key projects include the setup of seven high speed rail corridors which
also include a USD 14.52 Billion Mumbai-Ahmedabad Bullet Train project expected
to be completed by 2023.
• To also keep up with the development plans, a number of freight and passenger
locomotives are expected to be manufactured over the next few years.
• There is an allocation of USD 10.33 Billion to the Ministry of Railways as per Union
Budget, 2020-2021.
• Total investment on railways by 2030 expected to reach close to USD 715.41 Billion.
• Key Short term developments likely to result in a demand for security solutions
include the opening of a dedicated freight corridor by 2021, ongoing redevelopment
of a number of railway stations, upgrade of electric traction systems as further
electrification of routes are undertaken.
Source: Secondary Research Articles and Publications, IBEF, Runaway Insights Analysis
0
20
40
60
80
100
120
140
2013-2017 2018-2022
USD
Billion
Total Investment on Railway Infrastructure, 2013-
2022
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Mass Transportation
Opportunities
• Significant need for railway monitoring CCTV equipment and
surveillance at train stations integrated with command and control
systems as well as across a number of train coaches.
• IP based Video Surveillance systems across stations, booking offices,
parking areas, entrance/exit points, etc.
• Key smart technologies integrated such as video analytics and facial
recognition solution.
• Dome, Pan-Tilt-Zoom (PTZ), Bullet, Vandal-proof cameras and other
high-definition cameras. Thermal cameras integrated with AI solutions.
• Integrations with Command and Control systems, video data storage
solutions and other components.
• Most procurement takes place through tenders.
• Indian Railways E-Procurement System, under the Ministry of Railways
is an online portal issuing tenders.
• RailTel is a Public Sector Undertaking (PSU) under the Indian Railways
that is generally responsible for sourcing ICT and connectivity related
solutions via tenders. Most of the procurement of CCTV systems at
railways stations and train coaches is undertaken by RailTel.
• Apart from this, CONCOR (Container Corporation of India) may raise
tenders for CCTV/Video Surveillance solutions across warehouses, Multi
Modal Logistics Parks and storage units.
• Dedicated Freight Corridor Corporation of India Ltd. (DFCCIL) may raise
tenders for any CCTV/surveillance requirements across Freight
corridors.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Roadways & Traffic Management
Overview
• Bharatmala project was commenced in 2017 and envisages the
construction of 65,000 kms of roads over the next 5 years with a
view to improve the national logistics infrastructure and
connectivity.
• Dual phased project of which Phase 1 expects to witness the
construction of 34,800 kms of roads at a total cost of INR
5,35,000 Crores.
• As of January 2021, close to 50% of the projects under Phase 1
have been awarded.
• Key components of road constructions include but are not
limited to economic corridors, inter-corridors and feeder roads,
expressways, coastal and port connectivity roads. Further to this,
some of the development of roadways is also expected to
overlap into city and urban areas also as a result of industrial
corridors being built.
• In light of safety incidents, infractions and traffic challenges
across highways and roadways, these new developments are
expected to result in new sale opportunities of video
surveillance based traffic management and safety solutions.
0
2000
4000
6000
8000
10000
12000
Economic
Corridors
Inter-Corridors
&
Feeder
Roads
National
Corridor
Efficiency
improvement
Border
&
International
Connectivity
Roads
Coastal
&
Port
Connectivity
Roads
Expressways
Ongoing
Projects,
including
NHDP*
Total
Length
(Kms)
Bharatmala – Phase 1: Breakdown of Road Developments, 2017-
2022
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Roadways & Traffic Management
Opportunities
• These constructions are expected to result in a significant demand for
CCTV traffic surveillance systems and Advanced Traffic Management
Systems (ATMS) integrated with other systems such as emergency call
boxes, variable message sign systems across vast stretches of highways
and toll plazas.
• Estimated requirement of Automated Number Pate Recognition (ANPR)
systems, remote monitoring surveillance systems and Integrated Digital
Traffic Systems (ITES) across roadways with a view to manage traffic.
• Requirement for CCTV surveillance across several urban roadways and
traffic intersections by police departments and other agencies as a part
of public safety initiatives by the Government.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
• Tenders for surveillance and traffic management systems may be raised
by organizations such as Maharashtra State Road Development
Corporation (MSRDC) and some other states’ transport authorities.
• National Highways Authority of India (NHAI), under the Ministry of
Road Transport & Highways (MoRTH) is likely to raise tenders for
surveillance and traffic management solutions.

Growth Opportunities – Seaports
Overview
• National Maritime Development Programme (NMDP) envisages an investment of
USD 11.8 Billion to develop maritime sector.
• Under the Sagarmala programme, the Government has outlined plans to increase
the total cargo handling capacity from around 1,500 Million Tonnes Per Annum
(MTPA) to over 3,300 MTPA by the year 2025.
• As part of this initiative 6 new seaports expected to be set-up across the country
under the Sagarmala Project.
• Further to this, several seaports are expected to undergo modernization in efforts
in enhance capacity and operational efficiency.
• As a result of these developments, several power plants, steel plants, oil refineries,
and road and rail transport connectivity projects are also expected to be set up
near coastal regions over the next few years.
• These developments are expected to result in a number of requirements for video-
surveillance based security solutions.
0
500
1000
1500
2000
2500
3000
3500
2019 2025
Cargo
Handling
Capacity
across
Seaports
(Million
Tonnes
per
Annum
–
MTPA),
India
Cargo Handling Capacity across Seaports in India,
2019 – 2025
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Seaports
Opportunities
• Smart CCTV systems integrated with Vessel Traffic Management System
(VTMS) and related Automatic Identification System (AIS) solutions.
• Thermal imaging cameras and other specialized weather-resistant CCTV
systems integrated with smart technologies and analytics.
• Panoramic 360 degree, PTZ, dome and multi-sensor cameras.
• VMS and video data storage solutions.
• Other back-office and administrative level CCTV, biometrics and access
control solutions for Port Management staff and authorities.
• Tenders are usually raised by the Indian Ports Association under the
Ministry of Ports, Shipping and Waterways.
• However, few Seaports are owned and operated by standalone
companies under the Government of India. In such cases, tenders for
security and surveillance systems are generally raised by the company
owning and operating the respective Seaport.
• Over the next few years, there is also a possibility of tenders for
surveillance and security systems raised by the Sagarmala Development
Company Limited (SDCL) under the Ministry of Shipping.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Power & Utilities
Overview
• A significant proportion of developments within the Power & Utilities
sector is expected to be driven by the renewable energy sub-segment.
• Total renewable energy capacity in India is expected to reach 175 GW by
2022 from current total installed capacity of ~ 88 GW.
• Total planned future investment of close to USD 100 Billion is expected in
the energy sector by the year 2024.
• Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, Tamil Nadu and
Karnataka are driving the expansion of power grid.
• The total demand for electricity across the country is expected to reach
1,894.7 TWh by the year 2020.
• As a result of these developments, a number of transmission lines are
expected to be set up of the next few years leading to significant
opportunities within the video surveillance and thermal imaging space.
• A number of private sector agencies are also engaging in a series of critical
infrastructure and logistics expansion
0
50
100
150
200
2020 2022
Total
Installed
Capactiy
(GW)
Total Installed Capacity, Renewable Energy, India (2020-2022)
0
500
1000
1500
2000
2017 2022
Electricity
Demand
(TWh)
Electricity Demand Forecast (2017-2022)
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Power & Utilities
Opportunities
• CCTV and thermal imaging solutions for transmission lines and
substations for the purpose of monitoring equipment and securing
perimeters.
• IP based industrial PTZ, 360 degree and network Video surveillance
cameras with smart solutions and analytics software integrated along
with access control, perimeter intrusion detection systems and alarm
systems across power plants, substations.
• Possible need for wireless IP based Video Surveillance solutions and
other surveillance solutions for critical infrastructure expansions being
undertaken by private sector organizations.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
• Grid expansion and energy installation projects being undertaken in the
country are dictated by national initiatives for energy capacity
expansion laid out by the Government.
• A significant proportion of infrastructure developments within this
sector are undertaken by private sector companies in association with
public sector agencies.
• Hence, procurement of electronic security is most likely undertaken by
major private organizations driving these developments.
• For public sector projects, most procurement of electronic security is
undertaken through tenders.

Growth Opportunities – Oil & Gas
Overview
• As oil consumption and demand for energy is expected to significantly increase
over the next few years, several developments within the Oil & Gas space are
expected to be undertaken.
• Plans to drill over 120 exploration wells by 2022 are in place as part of the
Government’s USD 2.86 Billion investment to increase natural gas production.
• Close to USD 20 Billion is expected to be spent on a number of refinery
expansions and developments by the year 2022.
• Close to 5000 new Compressed Biogas (CBG) plants are expected to be developed
by 2023.
• The expansion and development of refineries, development of RLNG terminals,
and CBG plants is expected to result in a significant requirement for several
video-surveillance based security solutions over the next few years.
0
10
20
30
40
50
60
70
80
FY 2017-2018 FY 2019-2020 FY 2021-2022
Natural
Gas
Production
in
Billion
Cubic
Meters
(BCM)
Total Natural Gas Production Forecasts, India,
FY2017 - FY2022
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Oil & Gas
Opportunities
• A range of high to medium grade explosion-proof and weather resistant
IP based CCTV surveillance platforms integrated with AI based analytics
software and other smart video solutions.
• Thermal imaging systems for intrusion detection, security and heat
monitoring applications.
• Mobile (remote monitoring) video surveillance solutions integrated
with fixed, PTZ and full HD CCTV cameras. Systems must also be
integrated with access control, VMS and Health monitoring systems.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
• Most developments within the Oil & Gas space are undertaken based
on growth initiatives laid out by the Ministry of Petroleum and Natural
Gas (MoPNG) in association with Public Sector Undertakings (PSUs).
• These infrastructure developments such as refineries, plants and
exploration wells are generally undertaken by PSUs and major private
sector organizations.
• Thus, procurement of surveillance and security solutions is most likely
undertaken by these organizations. In the case of PSU-led
developments, procurement generally takes place through tenders.

Growth Opportunities – Manufacturing Plants & Factories
Overview
• India has goals to increase manufacturing GVA to USD 1 Trillion over 5 years,
especially in light of “Make in India” Initiatives driving the set-up
manufacturing footprint across the country.
• Due to this, a number of national and international players are expected to set
up footprint in India over the next few years in response to Government
initiatives such as Make in India, Digital India and Start-up India.
• Industrialization of certain areas with the view to drive consumer spending is
expected to result in the set-up of new infrastructure, manufacturing and
distribution facilities as companies invest.
• Significant growth in the sector is expected to be driven by the electronics
contract manufacturing, high-technology manufacturing and the FMCG
manufacturing segments as significant investments are expected to be
undertaken for setup of manufacturing plants and footprint.
• Within the FMCG sector, a significant portion of demand for such goods is
expected to be driven by rural areas which currently lack connectivity for
efficient logistics and transportation of goods.
• Further to this, as e-commerce expands, so will the developments of
warehouses and storage units increase across remote areas.
0
500
1000
1500
2019 2025
GVA
(USD
Billion)
Gross Value Addition (GVA) of Manufacturing Sector at basic
current prices (USD Billion), India, 2019 - 2025
0
50
100
150
200
250
2019 2025
Market
Demand
(USD
Billion)
Electronic System Design &
Maufacturing (ESDM) Market
Demand (USD Billion), India, 2019 -
2025
0
50
100
150
200
250
2020 2025
Market
Size
(USD
Billion)
Rural FMCG Market Size
Forecasts, India, 2020 – 2025
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Manufacturing Plants & Factories
Opportunities
• Integration of IoT technologies in manufacturing and other monitoring
solutions.
• Possible demand for a range of back-office and warehousing facilities
surveillance, office automation security integrated with smart video
analytics.
• IP based thermal network cameras, radar detectors, dome, PTZ,
cameras integrated with access control and perimeter intrusion
detection systems.
• Back office and manufacturing surveillance solutions are expected to
witness demand.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
• A majority of the infrastructure developments are undertaken by
private companies which in turn, source security requirements through
suppliers and contractors.

Growth Opportunities – Real Estate Developments
Overview
• The total Real Estate Market, (which includes but is not limited to residential,
commercial, retail and hospitality developments) in India is expected to reach
USD 650 Billion by 2025 from an estimated USD 180 Billion market size as of
2020.
• Some of the key developments within the commercial segments include the
setup of a number of bank branches and ATMs, commercial offices and hotels
over the next few years as organizations expand their reach to rural areas.
• Significant growth is also expected to be driven by the organized retail sector as
a number of malls and retail stores are expected to be set up over the next few
years.
• Increasing urbanization and rising population is expected to significantly drive
the demand for and subsequent development of residential properties across
the country.
• For instance, the Pradhan Mantri Awas Yojana) programme which aims to
establish affordable housing across India by 2022 is expected to significantly
drive residential real estate market developments.
• As the total real estate area is set to significantly increase over the next few
years, there are potential opportunities for video surveillance based security
solutions across these new developments.
0
200
400
600
800
1000
1200
2020 2025 2030
Market
Size
(USD
Billion)
Real Estate Market Size Forecasts, India, 2020 – 2030
0
100
200
300
400
2018 2022
Total Number of Malls,
India, 2018 –2022
0
500
1000
1500
2000
2018 2021 2026
Market
Size
(USD
Billion)
Indian Retail Industry Market
Size Forecasts, 2018 - 2026
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments

Growth Opportunities – Real Estate Developments
Opportunities
• A number of low to high end CCTV surveillance systems for applications such
as residential, retail, and commercial offices.
• Further, a number of constructions across the hotels, restaurants and
hospitality space are expected to drive the demand for surveillance
solutions.
• Requirement to have CCTV video surveillance equipped with smart
technologies and analytics and further integrated with access control
systems.
Smart Cities &
Public Safety
Mass
Transportation
Highways &
Roadways
Seaports &
Logistics
Power &
Utilities
Oil &
Gas
Manufacturing
Plants & Factories
Real Estate
Developments
• Most developments are undertaken by private organizations.
• Organizations involved in procurement of electronic security generally
include the private organizations driving the infrastructure
development and expansion itself, architects and contractors.

Find out More!
Smart Cities & Public Safety Mass Transportation Highways & Roadways Seaports & Logistics
Personalized Sales Opportunity Alerts by Sector & Organization

Find out More!
Power & Utilities Oil & Gas Manufacturing Plants & Factories Real Estate Developments
Personalized Sales Opportunity Alerts by Sector & Organization

Conclusion – Three Key Trends Shaping the Indian Video Surveillance Market
Digitization across industries is driving the need for IP based smart video solutions which
can easily be integrated with functions across Industries and streamline security-based
operations. Thus, it can be said that a significant growth within the Video surveillance
market will be driven by IP surveillance segment, especially across segments of mass
transportation, airports, critical infrastructure, cities, retail and hospitality.
Several remote areas across India are witnessing development and urbanization. There is
an expected uptake of smart IP based surveillance across these remote areas and city-
wide outskirts as a result of smart city developments and new commercial and
residential constructions driving the demand for the latest technology surveillance
solutions.
Organizations are integrating IoT, AI, Video Analytics and Facial Recognition systems into
surveillance. The adoption of these technologies into 24/7 monitoring solutions is also
expected to drive the market for video storage solutions as well as drive the shift from
analog to IP due to greater resolutions, lowering prices and ease of integration.
Integration of
Smart Video
Technologies into
CCTV Systems
Digitization across
Industries driving
IP Surveillance
Adoption
Urbanization and
Development
driving Adoption of
Surveillance across
Remote Areas

Future Growth Prospects and Opportunities
Key Sales Opportunities by End-User Segments
In-Depth Competitive Analysis / Competitor Profiles
Voice-of-the-Customer Analysis
Other Custom Consulting Engagements
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Video Surveillance Market in India - A Blueprint to Enhance Sales

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