3. CONTACT DETAILS
PHYSICAL ADDRESS
THE PINNACLE BUILDING
CNR BURG & CASTLE
STREETS
CAPE TOWN
8001
ENQUIRES
•PHONE: +27 (0)86 132 2223
•FAX: +27 (0)21 487 6859
•EMAIL: INFO@CAPETOWN.
TRAVEL
THE CONTACT CENTER IS OPEN FROM 08H00 TO 21H00 (SOUTH AFRICAN
TIME) EVERY DAY.
4. INTRODUCTION
Cape town tourism is the city of cape town’s official
regional tourism organization , responsible for destination
marketing, visitor and industry services.
Cape town tourism was developed through the South
African constitution ( act 108 of 1996) where
municipalities are made responsible for leading,
managing and planning for the development – including
the development and marketing of the tourism sector.
5. VISION
Develop skilled, responsible and entrepreneurial tourism.
Becoming one of the top ten tourists destinations in the
world.
Making tourism a real driver in the economic and social
transformation of cape town .
MISSION STATEMENT
To activate the industry, visitors , residents and partners as
ambassadors for cape town-living cape town, loving cape
town – in order to deliver the city's vision for tourism
6. MANAGEMENT SUMMARY
To market its destination
Increase pride in the destination
organize workshops and trade shows
Package cape town as a tourism destination
9. 2. TABLE MOUNTAIN SBU
Promote the practicing of responsible
tourism for the benefit of Cape Town and
for the enjoyment of all its residents and
foreign visitors
Provide for the effective domestic and
international marketing of Cape Town as a
tourist destination
Promoting Cape Town as thee best
city/destination to visit in South Africa.
11. STAKEHOLDERS
WESTERN CAPE PROVINCIAL GOVERNMENT
CAPE TOWN HERITAGE TRUST
THE CAPE CHAMBER OF COMMERCE AND INDUSTRY
THE MOUNTAIN NATIONAL PARK
CAPE FILM COMMISSIONS
CAPE CRAFT AND DESIGN INSTITUTE
CAPE INTERNATIONAL AND CONVENTION CENTRE
V & A WATERFRONT
12. REFERENCES
Welcome to the Tourism Department of the City of Cape Town. 2014.
(Online). Available:
https://www.capetown.gov.za/en/tourism/Pages/default.aspx.
(Accessed 28 May 2015)
Cape Town Tourism Information. 2014. (Online). Available.
https//www.capetown.travel (Accessed 20 May 2015)
Responsible Cape Town. 2015. (Online). Available
www.responsiblecapetown.co.za (Accessed 22 May 2015)
Marketing the City of Cape Town. 2013. (Online). Available.
https://www.capetown.com/marketing-tools.html (Accessed 02 June
2015)
Anderson, J. 2013. Cape Town as a Destination. Pretoria: Juta
Publishers