Turn your customers into lifelong fans_e-Spirit_SIGNA Sports

1. Turn Your Customers into
Lifelong Fans
Experience-Driven Commerce in Action
Michael Gerard | CMO | e-Spirit | @MichaelGerard
Thomas Neumann | Group CTO | SIGNA Sports United | @SIGNA_group

2. A Great Experience Creates
Lifelong Fans and
Drives Business Results
5.1X revenue
growth
10.6X stock
growth
4.5X will pay a
price premium
CX Leaders vs. Laggards*:
*Source: Forrester 2019

3. Create Emotional Experiences
Deliver inspiring, personalized experiences
Tell a Story
Interactive Images
Visuals
Personalization
Shoppable Videos
Understand the Buyer’s Journey
Earn their Trust
Be Transparent
Quality Content
Be HonestBe Authentic
Inspire customers at critical touchpoints
Connect experiences across touchpoints
for a unified customer journey

4. … to enable Marketing, e-Commerce and IT teams to
deliver inspiring digital experiences to their customers
that drive engagement, build trust and increase revenue
Agility Empowerment Intelligence
Our
Mission

5. Content-driven
Experiences
at Scale
Experience-Driven
Commerce with the
FirstSpirit Hybrid
Headless CMS

6. e-Spirit Worldwide
Germany
Dortmund
Berlin
Frankfurt
Hamburg
Cologne
Munich
Muenster
Stuttgart
Austria
Vienna
Netherlands
Amsterdam
USA
Boston
UK
London
APAC
Singapore
Auckland
Founded in 1999
80+ International Partners
10,000+ Projects | 1,000+ Brands
DXP: Hybrid CMS, AI-driven Personalization,
Omnichannel Capabilities
Gartner’s 2019 Magic Quadrant for
WCM names e-Spirit a Visionary.
RIA’s Vendor Selection Matrix for
Web Experience Management
names e-Spirit a Market Leader.

7. and more…
DEEP COMMERCE PLATFORM INTEGRATIONS
Select E-
Commerce
and Retail
Customers

8. Thomas Neumann, Group CTO
SIGNA Sports United
@SIGNA_group

9. 05th September 2018
SIGNA SPORTS UNITED
1
Building the #1 global sports
experience platform
Thomas Neumann | Group CTO | SIGNA Sports United | @SIGNA_group

10. SSU at a glance…
Profitable Sustainable Customer centricMarket leader
Positive
EBITDA
margin
Fast growth
#1
sports
e-commerce
platform in
Europe
>0.5bn€ annual
revenues
1st order
profitable new
customer
acquisition
Specialists shop
brands with
NPS > 65
20-25%
organic net
revenue
growth YoY
3m
Active
customers
per year

11. By our brands…
EVOLVING SYNERGISTIC GROWTH PLATFORM
Bike
CATEGORY CHAMPION DESTINATIONS
OutdoorTennis
Tech & DataMarketing Logistics
Teamsports
& Athleisure

12. Hans Dohrmann
MD Bike & Outdoor
Outdoor
Olivier Rochon
Founder & MD
Stephan Zoll
CEO
Gerhard Willi
CFO
Thomas Neumann
CTO
Philipp Rossner
CSO
Christian Miele
Founder and MD
Bike Outdoor Tennis Teamsports
Athleisure
&&
Maximilian Albert
MD
Dominic Hoffmann
MD
Sascha Beyer
MD
By the people…
Thomas Spengler
CCO Bike &
Outdoor

13. ENTZHEIM
• Tennis vertical
• TennisPro, Tennis.fr, Tennis Achat
STOCKHOLM
• Outdoor vertical
• AddNature brand
• DC in Helsingborg (external 3PP)
LYON
• Bike vertical (focus on parts)
• Probikeshop brand
HERZEBROCK-CLARHOLZ
• Tennis vertical
• Tennis-Point, Tennis-Peters
STUTTGART
• Bike and Outdoor vertical
• Fahrrad.de, Bikester, Campz
FRANKFURT (internal)
• Teamsports & Athleisure
• Outfitter and Stylefile brands
BERLIN
• SSU Headquarter
• Group Online Marketing Teams
By location…

14. By our growth strategy…
Organic
expansion
focus
Buy &
build
Synergistic
growth platform
Global # 1
Exploit platform
synergies across
specialists shops
Expand categories,
private labels, and
geo-footprint
Extend customer
reach through
bolt-on M&A
Innovate along
adjacent market
segments
Differentiate
customer
proposition
Vertical
specialists
brands Internationalize
(with strong
partners)
New business
models

15. By our unique customer proposition…
Assortment
Price
Delivery
Inspire
Guide
Serve
Engage
Experience
platform
E-commerce
platform
E-commerce
basics
Differentiators

16. Building the #1 global sports
experience platform

17. Turn Your Customers into
Lifelong Fans
Experience-Driven Commerce in Action
Michael Gerard, CMO
e-Spirit
@MichaelGerard
Thomas Neumann, Group CTO
SIGNA Sports United
@SIGNA_group

18. Stop by the e-Spirit Booth #958
Turn Your Customers
into Lifelong Fans with
Immersive Commerce
Experiences
Hybrid headless CMS
for your commerce platform
SELECT COMMERCE CUSTOMERS
COMMERCE PLATFORM INTEGRATIONS