2. Manufacturing, Retail, Investor, Technology
Executive Panel
David Aquino
Manufacturing EVP, CIO
Formerly Shark Ninja
Bill Inzeo
Director
Walgreens
Guy Yehiav - Moderator
General Manager
Zebra Analytics
Andrea Weiss
Founder and CEO
The O’Alliance
3. CURRENT STATE OF
SUPPLY CHAIN
COLLABORATION
What do you think works and
doesn’t work for:
• Manufacturers
• Retailers
• Consumers
4. PREPARING FOR THE
FUTURE
In order to better prepare,
what is the impact of:
• The moments of truth
• Agility
• Feedback loop
5. DELIVERING STELLAR
RESULTS
How to win with platforms,
data, and processes includes:
• Efficiency through the SC
• Demand sensing
• Sentiment analysis
• Replacing reports with actions
• Deleting the borders/silos
7. • Know and understand the 4 moments of truth
• Prepare your organization from a system, process and
people to a circular supply chain model
• You can start today
Actionable Takeaways from this session:
Editor's Notes
The linear supply chain is not enough. In the old days we moved from push to pull with demand driven supply networks.
Today the end to end supply chain is more circular in nature with feedback form consumers to manufacture.
Silos are everywhere, we design them by different objectives, how can we break those silos?
OK so you said – consumer able centricity, circular supply chain, platform across manufacturers and retailers and more……
Connecting the dots between where we are today and where we should be includes:
4 moments of truth (https://heidicohen.com/marketing-the-4-moments-of-truth-chart/):
Zero moment, when the consumer research the product on line or at B&M.
First moment is when someone expect to purchase/receive it from the shelf, being shipped/received from online etc. For example over amazon this moment could be a two day process.
Second moment of truth is when the consumer opens the box/use the product
Third moment is customer becomes a true fan and gives back to your brand with new content: word of mouth, ratings and reviews
Agility, means re-align based on demand sensing, quality, use, versioning etc. Align p[production with consumption, this is the new Demand Driven Supply Network
Feedback loop – getting the right information to employees to make sure the product is on the shelf, the price is right, “boots on the ground”
We should discuss the maturity model of getting to the circular supply chain across Manufacturer and Retailer, this includes:
Systems. Processes and people. However it is more complex, since it includes different companies with different cultures that needs to bridge the gap, most of times over different continent, with slightly different objectives.
End to end platform, end to end solution provider = Zebra