CASE UNDERSTANDING: PM Clean Air Solutions Private Limited (PMCASPL) is founded by directors Mr. Manoj Singh and Mr. Parth Mittal. Manoj devised a concept for a hybrid device that can monitor, manage, and suggest combinations to improve the air quality as Manoj was closely involved with the research and development of the air quality company in which he was employed earlier. Parth has been employed by the shipping firm in Kolkata. They both quit their respective occupation in public and decided to start PMCASPL with 50% equity investment by both of them respectively. After considerable work, research and investment utilization, they created the final product prototype containing 3 units. As their idea and prototype was well detailed, t They received investments totalling 10 Crore (INR) from a venture capitalist (SAIF Capital) and another 10 Crore (INR) from angel investors on a show with 5% equity. Being the consulting firm hired by the PMCASPL, we are tasked with providing them with advice on their project with creative and insightful contributions for the financial year 2022–2023 where the allocated budget is 10 Crore (INR). We have been tasked with providing the company with advice on how to set up new production and maintain distribution, define price/financial strategy, develop a marketing plan, and strategy for operations, human resources, and information technology. BCS SOLUTION SUMMARY: The solution aims to analyze the market for the PMCASPL Air purifier system and come up with an extensive marketing strategy/plan for the company. The solution highlights the analysis of the product, go to market strategy, proper segmentation, targeting and positioning of the product, development of marketing mix strategy, brand establishment and future projection of the company in the minds of the customers and how the sales can be enhances using these strategies.

1. BioBreeze
Clean Air, Everywhere
®

2. Brand Logo (Proposed)

3. Our philosophy
Mission
To improve the quality of life of the
people by providing people clean
and green air at affordable prices.
Vision
To drive the industry and emerge as
the most reputable and admired air
purifier brand in the nation.
Objective
To achieve growth in sales and
maintain it by using the best of
resources and people.
01
02
03

4. SWOT Analysis
4
STRENGTHS
● Innovative eco-friendly product: Uses natural plant-
based mechanism for the air purification
● High quality with elegant design (own design patent)
● comprehensive line of innovative, top-quality product
● Clean and green air with efficient physical units and
AQMS
● Centralized server in premises
● Effective air loops and air sensing mechanism
WEAKNESSES
● Regular updates and maintenance expenses for
AQMS
● Intense competition in terms of product offering at a
competitive price range
● Limited business hours post purchase initially
● Limited Colours and patterns
● Global Expansion
● Meeting new features by adapting to changing
consumer needs
● Economy of Scale
● Extra parts administration
OPPORTUNITIES
● Competitors with high brand power
● Heavy discounts on alternatives by e-commerce
websites and retailers
● Consumers still purchasing cheap vacuum cleaners
and air fresheners
THREATS

5. Marketing Roadmap
5
1 3 5
6
4
2
Market Research &
Identify the target
market Targeting
Implementing the
market mix strategy
Segmentation Positioning Brand establishment
and projection

6. Our USP
Far superior air purifier
which uses a hybrid
concept: the system uses a
combination of Natural
Plants and Machines.
1.
· HEPA filtration with a mix of
natural plants and machine,
filters particulate matter PM
10+
2.
· Real time AQ feedback,
monitoring, analysation and
suggestion
3.

7. Print Advertising
01
Customer Relationship
Management
02
Digital Marketing and
Internet
03
Integrated Marketing
Communication
04
Brand Outreach
Sales & Distribution
Management
05

8. Reach out to us!
Do you have any questions?
BioBreeze@pmcaspl.com
+91 987654321
pmcaspl.com

9. Thanks!
NMO S4: Team Nicolaus