How to Create an Effective Content Style Guide.pdf

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Every business has a brand voice that should reflect in all the content they produce. That is why a content style guide is an indispensable tool for content marketers. A content style guide lets you share all your brand guidelines and more with content creators, so that every piece of content you publish is consistent in quality and brand personality. In this presentation, you will learn about - 1. What is a content style guide? 2. Purpose of a Content Style Guide 3. Elements to Include in a Content Style Guide 4. How to Create a Content Style Guide? 5. How to Structure a Content Style Guide? 6. Brand Voice and Tone 7. Style Sheet vs Style Guide 8. Content Style Guide vs Design Guidelines Read the complete article - https://blog.narrato.io/content-process-how-to-create-an-effective-content-style-guide-and-why-you-need-one/

Marketing

How to Create
an Effective
Content Style
Guide and Why
You Need One
narrato
https://narrato.io/

Use traditional style guides (AP, MLA, etc.) as reference.
Always add a TOC.
Take inputs from team.
Ensure ease of accessibility.
Update content guidelines timely.
Share style guide with all stakeholders.
4. How to Create a Content Style Guide?
narrato

A style sheet is a condensed version of a
content style guide.
Only lists down key points.
Can be used as a quick reference but not as
a guide.
7. Style Sheet vs Style Guide
narrato

Design guidelines - Framework for creating consistent designs in
graphic and web designing.
Content style guides - Can provide a general idea about the following
in content-

8. Content Style Guide vs Design Guidelines
Color palettes
Layouts
Positioning visuals in content
narrato

Read the full article: https://blog.narrato.io/content-process-how-to-
create-an-effective-content-style-guide-and-why-you-need-one/
Thank You
narrato https://narrato.io/

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1. How to Create an Effective Content Style Guide and Why You Need One narrato https://narrato.io/

2. Contents A quick overview of the key topics What is a content style guide? Purpose of a Content Style Guide Elements to Include in a Content Style Guide How to Create a Content Style Guide? How to Structure a Content Style Guide? Brand Voice and Tone Style Sheet vs Style Guide Content Style Guide vs Design Guidelines 1. 2. 3. 4. 5. 6. 7. 8. narrato

3. Documented brand guidelines required to express your brand voice. Defines how content should represent your brand personality. What is a content style guide? 1. narrato

4. Aligns content with audience personas. Maintains brand consistency. Introduces consistency in content quality. Helps save time on briefing and editing. Evolves with the current content trends. 2. Purpose of a Content Style Guide narrato

5. 3. Elements to Include in a Content Style Guide Brand personality and positioning Content purpose and principles. Brand voice and tone. Grammar and style. Visuals and Graphics. Accessibility features. narrato

6. Use traditional style guides (AP, MLA, etc.) as reference. Always add a TOC. Take inputs from team. Ensure ease of accessibility. Update content guidelines timely. Share style guide with all stakeholders. 4. How to Create a Content Style Guide? narrato

7. Table of Contents Overview/ brand story/ content goals Brand voice and tone Grammar and mechanics Accessibility guidelines Specific guidelines for different use cases 5. How to Structure a Content Style Guide? narrato

8. Audience Topic Medium Situation Although brand voice remains consistent, the tone of your content can change depending on the - 6. Brand Voice and Tone narrato

9. A style sheet is a condensed version of a content style guide. Only lists down key points. Can be used as a quick reference but not as a guide. 7. Style Sheet vs Style Guide narrato

10. Design guidelines - Framework for creating consistent designs in graphic and web designing. Content style guides - Can provide a general idea about the following in content- 8. Content Style Guide vs Design Guidelines Color palettes Layouts Positioning visuals in content narrato

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