The global pandemic kept theaters, stadiums, and arenas largely empty for months. Attempts to host safer, socially distanced events (when not totally banned) met with mixed success. The availability of vaccines will allow for life to slowly return to normal. But even after the vaccine, attendees likely have developed an enduring and increased sensitivity to safety and hygiene. Illustrated by real-life examples, this session will illustrate how NFC and its touchless operation can offer value for the event business – now more than ever.

1. HOW NFC IMPROVES THE EVENT
ATTENDEE EXPERIENCE –
AND YOUR PROFITABILITY
Bruno Carpreau, Mastercard
Ursula Schilling, Infineon
Johannes Lippert, Skidata
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2. AN INDUSTRY ROCKED BY COVID-19
NAVIGATES ITS WAY BACK
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● The pandemic had an unprecedented impact on events
● This has changed the mindset of audiences
● NFC technology is part of the solution

3. EVENT STAKEHOLDERS AND THEIR NEEDS
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FANS AND
AUDIENCES
ORGANIZERS
AND VENUES
PERFORMERS, TEAMS,
AND BRANDS
A better
experience
Deliver better
experiences
profitably
Maximize
business
opportunities

4. NFC EVENT APPLICATIONS AND USE CASES
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Event Access Cashless Event
Commerce
Merchandising Customer
Experience

6. NFC TICKETING / ACCESS MANAGEMENT
„ ….not only
more convenient
and faster,
but also
more secure“
KARL-HEINZ RUMMENIGGE,
CEO FC BAYERN MÜNCHEN

7. VIP RECEPTION / CONFERENCES
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8. VISITOR MANAGEMENT
VIP Reception
● Touchless / Frictionless
● Secure
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9. Focus on
Apple Pay + Google Pay countries
MOBILE NFC SOLUTION
● Fast
● Frictionless
● Convenient

10. EXAMPLE USE CASE FIA FORMULA E
SAFE GUEST Solution for FIA Formula E globally
● In place since Formula E Finals August 2020 Berlin
● Covering ALL people on ground – all the time
● C-19 Test-Result Integration / Test handling
● WellBeing Chatbot
● Shift Plans & Access
● Area Max Capacity Limits
● F&B allowances (who/when/where)
● Strictly personal Accreditations through Mobile NFC (Apple Pay/Google Pay) in the relevant Wallet.
Other prominent actual projects:
● Royal Ascot
● Bayern Munich / Allianz Arena
● Juventus Turin
● Paris Saint Germain

11. DOWNLOAD THE WHITEPAPER
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nfc-forum.org