Development Communication : Idea of a Social Change about religious extremism about namoos i risalat

1. By Junaid Abbas Jami
L1S20BSMC0073

3.  3 December 2021: Priyantha Kumara a Sri
Lankan manager of a sports equipment
factory in Punjab, Sialkot was tortured and
burnt to death on the street by a mob of
Muslims after accusing him of blasphemy for
"desecrating" stickers or posters containing
the name of Prophet Muhammad.
 In April 2017, Mashal Khan, a Pakistani
student at the Abdul Wali Khan University
Mardan, was killed by an angry mob in the
premises of the university over allegations of
posting blasphemous content online
 In November 2010, Asia Bibi was sentenced
to death by hanging on a charge of
blasphemy. The case sparked international
reactions, and in 2018, thanks to
international advocacy, Bibi was acquitted of
the blasphemy charges after 8 years. In
2011, Punjab Governor Salman Taseer was
shot dead by his security guard for
supporting Asia Bibi.

4. § 295C
Use of derogatory remarks,
spoken, written, directly or
indirectly, etc. defiles the
name of
Muhammad or other
Prophet(s) 1986
Mandatory Death and fine
(Feb. 1990)Trial must take
place in a Court of Session
with a Muslim judge
presiding.

5. ‫بہتر‬ ‫سے‬ ‫قتل‬ ‫تحقیق‬

6. DIFFUSION OF
INNOVATION
 Type of diffusion:
Decentralized ( no influence of government )

7. CHARACTERISTICS
 Relative Advantage :
 No more lynch
 No personal revenge in name of religion
 Compatibility :
 Educated ones can educate others
 Trial Ability :
 No Trial ability
 Complexity :
 Deals a complex issue.
 Observable:
 Comparative results of number of incidents

8. DC OR DSC ?
DSC it is.

9. SOCIAL CHANGE
Contact
 Selective

10. BARRIERS
 Psychological Barrier
 Physical Barrier

11. REQUIREMENTS
1. Capital
2. Workforce
3. Tools of communication
4. Opinion Leaders
5. Means of Transport

12.  Feedback questionnaires will
judge positive and negative
responses.

13. 1. Analysis
2. Strategic Design
3. Development and Testing
4. Implementation and Monitoring
5. Evaluation

14. 1. ANALYSIS
 The problem
 774 Muslims and 760 members of various
minority religious groups were accused of
blasphemy in the last 20 years
 Extremism
 Mob attacks
 Against the rule of law
 The people
 Less flexible
 Extreme thinking
 Dare not to speak
 Cultural issues
 No education from parents

15. 1. ANALYSIS
 Active organisations
 International Center for Religion and
Diplomacy IRCD
 National Counter Terrorism Authority
NACTA
 Available communication channels
 Social Medias
 Pamphlet
 F2F meetings
 Jummah Sermon
 Seminars

16. SITUATION
ANALYSIS
 Root causes of problem
 Less education
 Sensitivity of the topic
 Propagation of extreme thinking
 Factors facilitating the desired change
 Scholar's aid
 Rely on Law
 Religious references
 Problem Statement
 Stop religious extremism on the name of
Namoos-i- Risalat.

17. SITUATION
ANALYSIS
 Communication analysis
 Less communicated
 Occasionally communicated

18. 2.
STRATEGIC
DESIGN
 Communication Objectives
 Reach 500 people in a day
 Determination of appropriate
communication channels
 F2F meeting
 Jummah Sermon
 Social medias
 Implementation Plan
 F2F meeting + questionnaire
 Jummah Sermon
 Social medias
 Budget
 Rs. 50,000 for pamphlets and keychains
 boosting purposes

19. 2.
STRATEGIC
DESIGN
 Roles and duties
 Field workers
 Analysts
 Social media team
 Monitoring and evaluation plans
 Analysts monitor on social medias and
through feedback.
 Polls will be created on social medias.

20. 3.
DEVELOPM
ENT AND
TESTING
1. Develop
2. Pretest
3. Revise
4. Retest
5. Production

22. 4.
IMPLEMEN
TATION
AND
MONITORIN
G
1. Dissemination of communication tools
2. Training of trainers
3. Mobilization of key participants
4. Management and monitoring of the
program

23. 5.
EVALUATIO
N AND RE-
PLANNING
1. Measure outcomes and assess impact
2. Disseminate results
3. Determine future needs
4. Redesign the program as appropriate

25. This Photo by Unknown Author is licensed under CC BY-NC