Design Thinking is an iterative process it distinguishes real entrepreneurs from business men through steering the innovation process

1. Design
Thinking
An approach that
allows startups to come
true

2. Bio
Nile University Egypt
Master's degree in the Management of Technology
Thesis Topic: Logistics 4.0 Implementation Framework
Helwan University, Egypt
Quality Auditor at TCTI Project at GIZ Egypt
Incubation Manager at Nile University
Project Manager at Ta’heal for Vocational Skills Excellence
Project Manager of Innovation pillar at IECC (Innovation,
Entrepreneurship and Competitiveness Centre) at Nile University.
Researcher and technology transfer officer at IECC, Nile
University
Entrepreneurship trainer at Injaz Egypt,
Lean consultant at Symbios-consulting Egypt
Co-founder and CEO of Kaizen for Biomedical industries

3. Ground Rules
• Facilitation
• So, please keep sharing and discussing
• Mobiles silent but you can answer

4. What is the difference
between Regular
business and startups?

5. What is innovation?

6. Types of Innovation
PRODUCT PROCESS DISTRIBUTION AND
LOGISTICS
MARKETING AND
SALES
INFORMATION AND
COMMUNICATION
ADMINISTRATION
AND MANAGEMENT
PRODUCT AND
BUSINESS PROCESS
DEVELOPMENT

7. • The Lean Startup method, in
contrast, is designed to teach
you how to drive a startup.
Instead of making complex
plans that are based on a lot
of assumptions, you can
make constant adjustments
with a steering wheel called
the feedback loop

8. Design thinking
definition
• Qglue “It is An Approach for Finding Creative
Solutions to tough business challenges and
requires user centricity and multi disciplinary
skills. For Innovation it is a Mindset”
• Design thinking is a human-centered
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.—TIM BROWN,
EXECUTIVE CHAIR OF IDEO

10. IDEO Shopping cart

13. Empathize

14. Who is ……?
Persona
Understand

15. Live in Their
Shoes
Empathize
Emotions
Thoughts
Pain Points
Opportunities

16. Define

17. How might We?
(Problem Statement)

18. Edwar De
Pono
“ Idea Generation is an individual
activity by default”

19. Ideate

20. Prototype
(Cocreate)

21. Visualize
• Modelling
• Prototyping

22. Test
Feedback / Survey

23. The new
Story into
an action

24. Q & A