This document discusses how influencer marketing can enhance marketing efforts through influence. It notes that people are influenced daily by their social circles and word of mouth has strong marketing power. Influencer marketing uses content creators to deliver a more authentic and relevant message than traditional advertising, and research shows that social media influences 71% of consumer purchasing decisions and that women dominate influencer marketing, making up 68% of social media influencers.

1. Enhancing Marketing Through Influence

2. What makes you buy things?

3. Is advertising manipulating your
mind?

4. Are you influenced by your
friends’ recommendations?

5. We are influenced daily by our different circles

6. Word of mouth has a tremendous marketing
power

7. Content Creators Generic Corporate Message
Influencer Marketing Advertising

8. 68%
of Social Media Influencers
are females
Women are dominating Influencer Marketing

9. Authenticity drives Engagement

10. The kids products scenario
Audience Relevance

11. 71%OF CONSUMERS'
PURCHASING DECISIONS ARE
INFLUENCED BY SOCIAL
MEDIA REFERENCES

12. Are you influenced by your
friends’ recommendations?

13. STÉPHANE ROGOVSKY
stephane@r2group.co.za
THANK YOU!
+27 (0)60 698 7204