http://connect.switchpitch.com/site/welcome/

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TRA Confidential Copyright 2012 TiVo Research and Analytics, Inc. 1
Second-by-second
Video overlap
Brian Canning
October 1, 2013 SwitchPitch NY

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What TRA Does
22MM Households
Matching what is seen
with what is purchased
among anonymized 4.4 million households
Exposure:
- TV
- Online
Purchases:
- Grocery
- Auto
- Rx Claims
- Customer
Databases
Single Household

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Massive Naturally Occurring Data

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Customers: Measure, Validate and Optimize
their Advertising and Programming
CPG BRANDS RX Brands
CRM Brands
Networks Agencies

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Something New
?
?

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Project
 We generate interactive graphs
 We know how to get the associated video
 Video on this screen would provide context
 Synchronize display and controls between video and graph
 Data input for 30 minute segment consists of 1800 integers
 Some direction
 Would strongly prefer not to use Flash
 Other visualization suggestions welcome
 In house core technologies are
 .NET
 MySQL
 Kognitio
 DevExpress
 TRA delivers
 HTML/JavaScript based sample graphs and video assets
 Partner delivers
 HTML/JavaScript prototype