2. G E N R E C O N V E N T I O N S
Direct mode of address
Consistent house style and masthead
Direct address through the main image and coverlines
Bright colour palette in primary colours
Coverlines on subjects like Fashion and Beauty, Lifestyle etc.
Slogan
Magazine conventions such as barcodes, pugs, puffs, dateline etc.
Female skew
3. M A G A Z I N E
I will use typical genre conventions of magazines to make it look realistic
The Masthead will be in either white or a saturated colour to establish brand identity
The main image will look straight at the camera, engaging with the audience and also fulfilling
a convention of real-life magazines
The coverlines will are usually on health, fashion and beauty, another convention of real-life
magazines
My magazine will have a house style, with the masthead consistently and the top and with the
main image in the centre focus.
A direct mode of address will be used, but not at the expense at sounding too colloquial,
subverting genre conventions
I will adopt hi-key lighting and make the main image less simplistic, such as using props to
create a statement. I will also use a more saturated colour palette to make the print front
cover more aesthetically pleasing.
4. W E B S I T E
In my website I will create subcategories of content that will appeal to the reader e.g Health
and Beauty etc.
My website will have a popup that will invite you to subscribe and/or offers a discount which
would appeal to a mass audience
The audio-visual element will come in a Q&A segment for their YouTube channel with one of
the subjects of the print editions. The questions will be sourced from the 'audience' asking
from a social media site e.g. Twitter which demonstrates cross-platform media convergence
and audience interaction.
The Masthead will be in the same font to create brand identity
I will also include varied subject content in order to appeal to a mass audience, male and
female, unlike the genre's typical female skew
My slogan will be consistent in both media forms to further show brand identity