This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
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itionally perform o an undefined,
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27. Take out a business card
1. What kind of crowd do you need?
R&D, graphic design, marketing, focus
group, etc.)
2. What would you ask them to do for you?
68. Where to find your crowd
• Your customer database?!!!!!
• Your email subscriber list
• An existing audience (paid services)
• Identifying an existing social network or
discussion group/forum
• Your web site visitors
• Trade groups or industry organizations
69. Rules for Successful
Crowdsourcing
• Be clear on who gets to participate.
(Everyone?)
• Clearly define the scope/limit of their
role/responsibility.
• Promote transparency in disclosing
conflicts of interests
• Provide some creative restraints to focus
output (manufacture ring, resources,
budget, etc.)
74. Rules for Successful
Crowdsourcing
• You have to want to listen.
• You must be willing to interact
• You have to show the crowd that you’re
taking them seriously.
• You must thank them.
• You must showcase what the crowd has
accomplished!